Bucking the Economic Trend: Winning with National-to-Local Advertising
When faced with the potential of global economic downturn, brands tend to tighten their purse strings where advertising budgets are concerned. Meta recently called this phenomenon out in their Q2 Earnings call: “Q2 saw a broad-based slowdown from many verticals in advertising demand, as advertisers decreased budgets due to economic uncertainty.” While
Three Trends We’re Seeing in National-to-Local Advertising in 2022
We can all learn from our partners. It’s really a key benefit of national-to-local advertising. The first half of 2022 saw a world trying to find footing after the uncertainty of the previous two years. During these six months, three clear trends surfaced as priorities for brands supporting their channel partners. 1. The Need to […]
The Mayer of Strategy: Deploying Micro Campaigns at Scale to Address Different Customer Segments
Chris Mayer serves as Senior Solutions Engineer at Tiger Pistol. His series, Mayer of Strategy, examines social advertising strategies that depart from the traditional digital marketing linear funnel approach. Chris outlines methods for both decentralized and centralized frameworks, in which product messaging is negotiated through different stakeholders –
Is Your AdTech Ready for Meta’s Ad Objective Overhaul? It Better Be. ODAX is Here.
Originally Published 3/30/2022; Updated 7/14/2022 Meta recently began its rollout of its new Outcome-Driven Ad Experiences (ODAX) to a large portion of ad accounts, reframing the way advertisers choose an objective. It will likely prove to be one of the largest overhauls to Meta’s advertising ecosystem in years. ODAX replaces Meta’s current lengthy l
Tiger Pistol Introduces Enhanced Capabilities for Franchises
Specialized advertising tools enable franchisees to drive foot traffic, sell more, and unlock the power of social advertising for their locations Austin, TX 2022— Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently enhanced its SaaS platform to include key capabilities that were designed to unlock and
3 Reasons Marketers Are Collaborating More With Their Local Partners Than Ever
Your network of locations and channel partners represent an enormous opportunity for exponential revenue, but historically, brands have taken the easy road of marketing directly to consumers. Not surprising, as most agencies and tech solutions gear toward direct sales. Times have changed. Digital transformation in local markets has accelerated with consu
The Meta Pixel | Uses & Best Practices
According to Meta, “The Meta Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.” But what does that really mean? The Meta Pixel is a piece of code added to a website that tracks user data through cookies, allowing you […]
Why the Future of Social Advertising is Collaborative
Drive brand preference, accelerate sales, build channel partner loyalty - only with collaborative advertising can you achieve all three at once. See evidence through industry reports, expert insights, success stories, and more.
Pull to Push: How Your Yext Listing Data Can Create Powerful Social Advertising
As local communities begin to return to business as usual, personalization has evolved from novelty to expectation. Consumers are actively seeking out businesses that can replicate the ease of digital in the physical world. For years search technology and strategies have helped keep brands relevant across their partner locations, but search is only half the [&h
Reward Your Dealers (and Your Brand) with Collaborative Advertising
Collaborative social advertising rewards dealers for their loyalty to your brand by empowering them with a high-performance medium to stay top of mind and increase credibility in their community, all while helping them retain known customers and drive preference for your brand and products. Help Your Dealers Keep Your Brand and Products Top of Mind [&hellip
