Reward Your Dealers (and Your Brand) with Collaborative Advertising
Collaborative social advertising rewards dealers for their loyalty to your brand by empowering them with a high-performance medium to stay top of mind and increase credibility in their community, all while helping them retain known customers and drive preference for your brand and products.
Help Your Dealers Keep Your Brand and Products Top of Mind
Dealers are prominent business leaders in their service territories. As well-established local businesses, your dealers get involved in community activities and are committed to living in the area they serve. That makes community platforms like Facebook and Instagram the obvious choice for reaching potential customers – even those customers not in the market for your product… yet. Facebook keeps your product (as well as where to purchase locally) top of mind.
Reach a New Level of Credibility in the Market with Local Partner Collaboration
Collaborative advertising empowers your local dealers with high quality Facebook and Instagram campaigns that include your brand’s recognizable creative alongside information about the local dealership. By pairing your brand with your local dealer in one ad, you reach a new level of credibility for your own brand in the market, as well as retain known customers.
For example, L’Oréal Professionnel wanted to empower their network of independent salons who use a particular brand of L’Oréal Professionnel hair color. By offering social campaigns using L’Oréal Professionnel brand creative and run from local salon Facebook and Instagram Pages, the brand reactivated and modernized its salon partners. All ads had a “Call Now” or “Book Now” call to action, ensuring that the audience could easily book an appointment.
Make it Easier For Your Dealers to Drive Preference For Your Products
Your local dealers most likely work with several different brands, so consumers have many options to choose from when they come into the local dealer’s showroom. Offering collaborative advertising to your dealer network sweetens the pot for the dealer to drive preference for your brand because supported dealers are loyal dealers.
Tiger Pistol’s Collaborative Advertising Platform™ enables brands to connect shoppers from national and regional brand-level initiatives to specific local dealers. With Tiger Pistol, your brand can:
- Drive conversions across a diverse group of dealers
- Offer additional advertising incentives to top performing dealers
- Make a strong first & ongoing impression with dealers that join