Local Advertising Strategies for Ice Cream Franchises
The ice cream market continues to be a favorite in franchising, driven by its universal appeal and steady growth. The global ice cream market is forecast to hit over $89 billion by 2025, driven by a steady CAGR of 4% from 2020 to 2025. This growth is fueled by rising disposable incomes, evolving consumer tastes, […]
Diamond Hospitality Group Teams Up with Tiger Pistol to Activate Consumers in Multi-location “Eatertainment” Industry
Diamond Hospitality Group Aims to Boost Foot Traffic and Reservations by Scaling Local Social Media Advertising Campaigns Across Their Recreational Entertainment Brand Venues The multi-location restaurant industry is rapidly evolving, with consumers increasingly seeking venues that provide both excellent food and entertainment. According to Datassential, four
Empowering Education Franchises: Leveraging Social Media and Amazon Ads to Drive Growth
As public education continues to grapple with pandemic setbacks, the 2024 Education Recovery Scorecard, a joint effort by Harvard and Stanford, reveals mixed progress. Students in 30 states have clawed back about a third of their lost math skills and a quarter of their reading abilities. Yet, the National Assessment of Educational Progress (NAEP), colloquially
Exceed Fitness Franchise Goals with These Winning Local Advertising Strategies
As the fitness industry stabilizes from the post-pandemic boom, fitness franchises must focus on new strategies to stay competitive and meet their members’ demands. A recent Placer.ai report highlights key trends among fitness chains, including the shifting preference towards evening workouts, the rise of specialized fitness offerings, and young, single pro
Boost Pet Franchise Success with These Local Advertising Strategies
The pet care franchising space is booming, and it’s no wonder why. Two-thirds of U.S. households have pets, and this number has been growing steadily for decades. Millennials are leading this trend, making up 33% of pet owners. They often see their pets as “starter babies.” A vast majority, 97%, consider their pets a part […]
Are You Leveraging Reels and TikTok Effectively for Your Brand?
Understanding the distinct landscapes of Reels (spanning Facebook and Instagram) and TikTok is vital. Each platform offers unique opportunities and considerations for vertical video ads. By comparing them side-by-side, we aim to equip you with the knowledge to use these publishers effectively, tailoring your strategy to harness the strengths of each. Audience:
