Tiger Pistol Expands Operations to Northeast Ohio

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has opened its first operation outside of its headquarters in Austin, Texas, bringing at least 25 new jobs to Cleveland.

The Tiger Pistol Cleveland Office is located in an historic building on W. 6th Street.

The company, which ranks in the Top 100 of the Inc. 5000 list of Texas’ fastest-growing private companies and in the Top 5 among advertising and marketing companies, resides in a space on West Sixth Street in the Warehouse District of Downtown Cleveland for its Cleveland office. The expansion will further accelerate Tiger Pistol’s innovation roadmap for tools that help global brands, agencies, and resellers capitalize on the benefits of Facebook and Instagram advertising.

Tiger Pistol cites the Cleveland-area’s pool of technology and marketing expertise and affordability as some of the key driving factors for expansion into the market.

Tiger Pistol CEO, Paul Elliott is no stranger to building successful marketing companies in Cleveland. “Having had the opportunity to build my own digital marketing agency here, as well as serve in a leadership capacity for other outstanding Cleveland-based marketing and technology organizations, I am well aware of the amazing assets we have access to here in Cleveland,” said Elliott. “Cleveland’s world-class marketing and technology talent and their amazing work ethic is a competitive advantage when building and scaling a business. Our Cleveland expansion will help further strengthen our social advertising offering, which is already the dominant solution for multi-location marketers.”

The company considered other locations throughout the Midwest, but a team comprising the city of Cleveland, Project Management Consultants, JobsOhio and Team NEO collaborated to ensure Tiger Pistol would choose Cleveland for its expansion. The project is still subject to approval of state and local incentives.

“The City of Cleveland welcomes Tiger Pistol’s decision to invest and grow in Cleveland,” said Mayor Frank G. Jackson. “This investment reflects the continued growth of Cleveland’s technology sector and we look forward to working with them on their expansion.”

Citing a quality workforce and Ohio’s business climate as benefits to operating in Northeast Ohio, Bill Koehler, CEO of Team NEO, added, “Northeast Ohio is home to great companies looking to deepen their digital marketing and technology capabilities in order to grow. Tiger Pistol’s decision to invest here is a strong statement about the depth and breadth of the digital technology capabilities in this market. We expect their success to offer further encouragement to other digital technology companies exploring a significant investment in Northeast Ohio.”

About Tiger Pistol

Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. Tiger Pistol has been recognized by Digiday as the Best Social Media Marketing Platform, by Street Fight for Best Social Media Campaign and by Localogy as Best Localized Marketing Campaign, and by AdExchanger for Best Social Media Campaign. Tiger Pistol Ranks in the Top 100 on the Inc. 5000 List of Texas’s Fastest Growing Private Companies and in the top 5 among advertising and marketing companies.

About Team NEO

Team NEO is a private, nonprofit economic development organization accelerating business growth and job creation throughout the 18 counties of Northeast Ohio. As the designated JobsOhio Network Partner, we align and amplify local economic development efforts in Northeast Ohio’s 18-county region; we conduct research and data analysis to inform local conversations and influence solutions; we market Northeast Ohio as a region; and we work to increase access to jobs, education and training for the region’s 4.3 million people. For more information, visit teamneo.org.

About JobsOhio

JobsOhio is a private nonprofit economic development corporation designed to drive job creation and new capital investment in Ohio through business attraction, retention and expansion. The organization also works to seed talent production in its targeted industries and to attract talent to Ohio through Find Your Ohio. JobsOhio works with six regional partners across Ohio: Dayton Development Coalition, Ohio Southeast, One Columbus, REDI Cincinnati, Regional Growth Partnership and Team NEO. Learn more at www.jobsohio.com. Follow us on LinkedIn, Twitter and Facebook.

On-Demand Webinar: How Going Local Made Anheuser-Busch InBev the Toast of Towns Around the World

By investing in localized marketing, Anheuser-Busch InBev aggregated touchpoints in communities around the world. 

Watch and learn how AB InBev’s bottom-up approach to advertising generates larger and more meaningful results for its brand, drastically lowering cost of advertising, increasing consumer engagement, and fostering loyalty among its worldwide network of bars, restaurants and retailers. AB InBev reveals how Tiger Pistol’s technology enables this global-to-local strategy, and explains how its versatility helps them promote its local recovery and revitalization initiative for its establishments around the world.

Key Takeaways

  • Pairing AB InBev brand equity with local establishments drives a more personal connection with the consumer, increasing relevance 
  • Publishing ads at scale can still be personalized and meaningful
  • Publishing ads at scale does not need to be an expensive endeavor requiring a huge staff
  • Local advertising with the right technology makes pivoting simple and efficient

Speakers

Daniel Ingram, Global Director of Trade Innovation, Anheuser-Busch InBev

Daniel develops, tests, and scales innovative media, technology, and hardware programs for bar and retail customers across ABI’s global footprint to enhance consumer experiences and drive incremental sales. Daniel is a Level II Certified Cicerone, and is passionate about bringing people together over a great pint of beer.

Talia Wachtel, VP Client Management, Tiger Pistol

Talia has extensive experience working with national and global brands to generate meaningful business results from digital marketing. Talia’s expertise lies in the productization, go-to-market and operational fulfillment of scalable social ad products, with brands such as Realogy, Yellow Pages, Anheuser-Busch InBev and Web.com leveraging her to consult on the ideation and launch of successful social ad solutions to their end advertisers.

Ready to see how Tiger Pistol can develop a global-to-local strategy to suit your brand’s needs? Contact us today!

Tiger Pistol Partners with Anheuser-Busch InBev for Worldwide Local Recovery and Revitalization Initiative

Global-to-Local Social Advertising Technology Made Available for 5 Million Bars, Restaurants and Retailers Worldwide

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has partnered with Anheuser-Busch InBev (AB InBev) to support the brand’s worldwide network of local retailers, bars, and restaurants that have been affected by COVID-19.

“We all have our go-to local establishments, whether it’s the neighborhood pub for happy hour, our favorite dinner spot, or our chosen venue for celebrating milestones,” said Paul Elliott, CEO, Tiger Pistol. “Very few companies have a global footprint like AB InBev, and they support their worldwide community and make sure their establishments have everything they need to weather the storm today and succeed in a new normal future.”

Restaurants and bars are among the hardest hit industries across the globe. According to Statista, the year-over-year decline of seated patrons in restaurants worldwide dropped day by day February to May reaching a staggering 100% decline by early May A study by Deloitte states that while global at-home consumption has increased, it will unlikely cover the cost of lost sales even once the situation begins to normalize. In a survey by Technomic, 32% of consumers say they plan to eat at restaurants less often out of COVID-19 concerns. With layoffs and hour cuts prevalent across the industry, restaurants and bars need help to survive the crisis. In a Datassential survey, 33% of operators cited they needed help communicating their establishment’s status, and 25% of local operators cited the need for collaboration to promote traffic.

Tiger Pistol provides the ability to reach deeply into local communities all throughout the world, empowering individual restaurants and bars with locally relevant ads that use powerful messaging alongside globally-recognized brand creative. The ads are flexibly deployed from the local business’ Facebook Page, with objectives in line with state, regional, or city-level government restrictions. This social strategy gives these small retailers, most of whom are suffering during this time, an advertising option to help them continue to drive business and recall the essential role restaurants and bars play in fostering memories and connections in the lives of consumers.

“Tiger Pistol’s global-to-local approach marries two strategies together to ensure AB InBev’s success,” said Elliott.  “First, it brings their brands directly to consumers for immediate identification. Second, the local establishments can drive a personal connection with the consumer. By providing enterprise-strength tools to the local market, the consumer ends up with a highly relevant, localized ad.”

With each region affected differently, AB InBev and Tiger Pistol are working closely with the brand’s global markets to create social media marketing plans to support small businesses during this crisis and to help them recover. AB InBev uses the Tiger Pistol Platform to support the following initiatives, among others, worldwide:

  • Brazil, with tens of thousands of locations with local Facebook and Instagram campaigns that promote new e-commerce options, including through Ze Delivery, a delivery app that ABI Brazil created to promote online ordering and delivery services available from their favorite local spots, and with planned campaigns to help businesses connect with consumers in the post-crisis environment.
  • Belgium and the UK, with campaigns to promote their “Cafe Courage” and “Save Pub Life” initiatives that allow patrons to purchase gift cards or make donations to support their favorite hang outs, and with planned campaigns to help businesses promote their new operating hours and safety protocols to consumers as they begin to re-open.
  • Canada, with campaigns that support local on- and off-premise establishments in promoting take-out and online ordering and delivery options.

These efforts are part of a long-term partnership to provide AB InBev’s worldwide network of restaurants, bars, and retailers with an industry-leading platform for publishing high performance, local Facebook and Instagram ads.

AB InBev first engaged Tiger Pistol for a Facebook advertising pilot in 2019. Tiger Pistol developed a simple, effective way for local establishments to automatically publish on-brand, best-practice Facebook ads straight from the local establishment’s Facebook Business Page. The campaigns produced a 60% lower cost of advertising among other remarkable results. AB InBev continued to expand the program throughout the year, culminating in a global multi-year partnership.

“We are partnering with Tiger Pistol to develop new tools that evolve how we market our brands and build relationships with our network of establishments – both in a time of crisis and in ordinary times,” said Gabriel Mello, Global Vice President of Category Management and Trade Solutions, AB InBev. “Their technology and knowledge of social advertising have made Tiger Pistol the right partner to collaboratively develop a scaled social advertising solution.”

Let’s talk about what Tiger Pistol can do to locally activate social advertising for your brand. Contact us today.

Tiger Pistol Contributes Social Platform, Services to JOANN for Local Amplification of “Make to Give” Mask Initiative

Tiger Pistol’s social advertising platform helps JOANN achieve its benevolent mission, while contributing to the health of stores and local communities.Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has partnered with JOANN, the nation’s largest specialty retailer of crafts and fabrics, to amplify the promotion of its “Make to Give” handmade mask donation initiative through local advertising on Facebook and Instagram. 

“Tiger Pistol is dedicated to helping JOANN in its initiative to support our country’s medical personnel and fellow citizens,” said Paul Elliott, CEO, Tiger Pistol. “While JOANN supplies free tools, supplies, and guidance, Tiger Pistol is providing our social advertising platform and campaign management resources to help extend the reach and impact of the initiative.” 

Beginning in early March, JOANN began to notice groups of people in the crafting and sewing communities making protective masks, gowns, and other essential items to donate to local hospitals and health care facilities. Inspired by the customers who were looking to help during this unprecedented crisis, JOANN wanted to contribute to the cause, providing free mask-making supplies and guidance through in store experience, Curbside Pickup and joann.com. After just a couple of months, more than 150 million masks were created through a combination of customer purchases and directly donated masks and scrubs to hospitals and health care facilities nationwide. Now, the company’s focus is expanding to supplying masks for everyone in America. 

In support of this effort, Tiger Pistol is running high-performance Facebook and Instagram ads with copy that dynamically localizes to drive community relevance and ad performance. JOANN is using the ads to drive awareness for the company’s ‘Make to Give’ initiative and donation efforts in connection with its local stores.

“With state and local lockdown orders still in flux, JOANN needed agile and flexible advertising technology,” said Talia Wachtel, VP Client Management, Tiger Pistol. “Tiger Pistol’s Platform allowed JOANN to rapidly deploy and update ads based on the status of each store, whether open for business, offering curbside or in-store pickup, or only offering ship-to-home service. JOANN can now easily manage its locations with the Tiger Pistol platform’s ability to group JOANN’s campaigns by county, state, or city according to local government orders, and giving JOANN the flexibility to change or pause these campaign groups in minutes.” 

The Tiger Pistol platform’s unique capabilities enable brands to adapt their strategies to store openings and closings.  Government orders may be lifting in areas, but with COVID-19 still looming and contact tracing ramping up, retailers still need a way to rapidly change store status within their advertisements, whether open for business, closed with only online ordering or curbside pickup, or closed for a couple days due to cleaning.  

“Unlike other advertising platforms, Tiger Pistol can support a quick and responsive local strategy, ensuring that brands can more easily account for different scenarios,” said Elliott. “With templatized local campaigns, the ability to shift creative and messaging based on store status, and easy tools to turn campaigns on or off based on changing local orders, Tiger Pistol gives brands the opportunity to deeply reach communities with both sales-driven and/or purpose-driven content.”

“Tiger Pistol saw the value in our efforts to protect our communities, and approached us wanting to help spread the word about our Make to Give initiative,” said Chris DiTullio, Chief Customer Officer, JOANN. “Once we saw the platform’s capabilities, particularly the ability to provide accurate information down to each store location, we knew there was an opportunity to inspire more customers and create a much stronger local connection. We’re thankful for the support of our efforts, and the impact this platform and services have made on our initiative.”

Learn more about JOANN Stores and its ‘Make to Give’ initiative

Learn more about how Tiger Pistol’s disruption-proof technology empowers brands and their local partners with local social advertising at scale. Contact us today. 

Tiger Pistol Named Finalist in AdExchanger Awards

Tiger Pistol was recently named a finalist in the prestigious AdExchanger Awards for Best Social Media Campaign. The award honors “the marketers behind the most creative and effective social media campaigns when it comes to achieving real business results.”

Tiger Pistol achieved this honor for the remarkable results generated for a Global Fortune 500 beverage company.

Winners will be announced at the AdExchanger Awards virtual celebration, which takes place Thursday, May 21 at 5 pm ET.

 

 

Tiger Pistol Hires SVP of Talent and Enablement

Kierston Vaughn Tapped to Develop and Manage Scalable Structure for Corporate Culture and Talent Enablement

Tiger Pistol, the only social advertising platform that delivers local activation at a global scale, recently formalized the hiring of Kierston Vaughn as SVP of Talent and Enablement. Vaughn began working with Tiger Pistol in April of 2019 as a talent consultant.

“Kierston has been extremely dedicated to creating an environment that is based on the principles of a growth mindset, exciting and empowering team members to achieve new heights, breaking new boundaries with our clients, one another, and ourselves,” said Paul Elliott, CEO, Tiger Pistol. “Kierston encourages team members to develop and lead new initiatives and use their natural talents to contribute to company culture, content, product innovation, and client success. She brings a wealth of experience in high growth companies, both small and large, making her a perfect fit to lead our innovative company culture.”

A dynamic talent executive with a background in the consulting and digital marketing industries, Vaughn holds more than 20 years experience in helping companies build thriving cultures through growth and process change. Having previously worked for companies like Accenture, Rosetta, Razorfish Global, Kalibrate, and Robots & Pencils, her approach to talent is founded in a deep understanding of service industry business models in a global context. She excels at building cultures that enable teams and individuals to deliver their best for client satisfaction. Vaughn will continue to enhance Tiger Pistol’s recruitment and engagement efforts to ensure an architecture that aligns talent and experience with the company’s aggressive growth.

“I’m so proud and excited to become an official part of the incredible team and culture at Tiger Pistol,” said Vaughn. “I’m humbled by this team and their passion for their work. I can’t wait to see all the great things our team can accomplish, and I am committed to providing each member with the tools and structure to develop and grow.”

Kierston earned a Bachelor’s Degree in Organizational Leadership and Supervision from Purdue University and is an affiliate of the Society of Human Resource Management. She has been a certified Professional in HR [PHR] since 2003.

About Tiger Pistol 

Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. Tiger Pistol has been recognized by Digiday as the Best Social Media Marketing Platform, by Street Fight for Best Social Media Campaign and by Localogy as Best Localized Marketing Campaign. Tiger Pistol Ranks in the Top 100 on the Inc. 5000 List of Texas’s Fastest Growing Private Companies and in the top 5 among advertising and marketing companies. To learn more, call (888) 400-8845, visit TigerPistol.com, or follow on Twitter, Facebook, or LinkedIn.

Tiger Pistol Named Finalist in Three Categories for the 12th Annual Shorty Awards

Tiger Pistol Shortlisted for Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has announced its been named a finalist in the 12th annual Shorty Awards for every category the company entered – Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products. The Shorty Awards is an international competition honoring brands, agencies and organizations for their innovative work on social and digital media.

Tiger Pistol stood out among industry competitors based on the remarkable social advertising results achieved for Anheuser-Busch InBev.

“We’re thrilled to be honored among some of the most influential global brands, organizations, agencies, and campaigns across social media,” said Paul Elliott, Tiger Pistol, CEO. “Tiger Pistol’s social advertising solution allows Anheuser-Busch InBev to provide its worldwide network of restaurants, bars, and retailers with an industry-leading platform for publishing high performing, local Facebook and Instagram ads at scale. Recognition by the Shorty Awards further solidifies our global-to-local approach as the future of social advertising.”

Through the use of Tiger Pistol’s platform, Anheuser-Busch InBev was able to scale its social advertising, distributing brand-approved campaigns to thousands of restaurants and bars worldwide, reaching more than 700,000 consumers per location. Tiger Pistol’s social advertising solution allowed Anheuser-Busch to bridge its existing gap between broadcast and on-site print collateral, dramatically reducing advertising costs and driving foot-traffic to individual local restaurants and bars resulting in increased sales.

The Shorty Awards, now in its 12th year, were the first awards to honor social media. By constantly evolving along with the changing landscape of social media, The Shorty Awards remains the most prominent award of its kind.

Winners will be announced leading up to and during the awards ceremony on May 3, 2020. This year’s show will be a digital-only event in light of public health concerns surrounding COVID-19.

Finalists were selected by members of the Real Time Academy of Short Form Arts & Sciences, comprised of luminaries from advertising, media, entertainment and technology. Members of the Academy include Rosemary Mercedes, EVP & Chief Communications Officer, Univision; Tony Weisman, Chief Marketing Officer, Dunkin’ Brands; Matthew Digirolamo, Chief Communications Officer, L’Oreal; Rebecca Messina, Global Chief Marketing Officer, Uber; and Lilian Tomovich Chief Experience & Marketing Officer, MGM Resorts International; among others.

About Tiger Pistol 

Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. Tiger Pistol has been recognized by Digiday as the Best Social Media Marketing Platform, by Street Fight for Best Social Media Campaign and by Localogy as Best Localized Marketing Campaign. Tiger Pistol Ranks in the Top 100 on the Inc. 5000 List of Texas’s Fastest Growing Private Companies and in the top 5 among advertising and marketing companies.

About the Shorty Awards

The Shorty Awards honor the best of social media and are produced by Sawhorse Media, a New York-based technology startup. Sawhorse also created and runs Muck Rack, the leading software platform that helps Fortune 500 companies, brands, PR agencies and journalists build relationships, monitor news, and measure the impact of media. Find the Shorty Awards online at www.shortyawards.com, facebook.com/shortyawards, Snapchat: shortyawards, Twitter: @shortyawards, Instagram: @shortyawards, and YouTube: www.youtube.com/shortyawards .

 

Pivoting to Ensure Real Estate Agent Success in Uncertain Times

Tiger Pistol and Realogy Accelerate Roadmap for Social Ad Engine, a Social Advertising for Real Estate Tool

For over a year, Tiger Pistol has provided the platform for many of Realogy’s agents’ and brokers’ social advertising needs. Social Ad Engine is built for easy publishing of best-practice local Facebook and Instagram listing campaigns. Realogy and Tiger Pistol quickly reacted to the needs of agents since the spread of COVID-19 by changing up their roadmap to focus on releasing features that help agents continue to be productive during this time.

In a recent interview with Inman, the leading independent news publisher for the residential real estate industry, Christian Russo, Senior Director of Product Management at Realogy, discussed how Social Ad Engine’s roadmap has been accelerated to accommodate the needs of agents and brokers in today’s environment, including prioritization of supporting videos in listings to show virtual tours, as well as the ability for agents to promote themselves without a listing.

“We saw a need to rapidly get this out to our agents as quickly as possible so they can leverage that new functionality and reach their community and speak to their community in a more personal way than just promoting listings.” 

Christian Russo, Senior Director of Product Management, Realogy

Click Here to Read the full article.

Tiger Pistol Adds Recurring Campaign Feature to its Social Advertising Platform

New Capability Allows Clients to Boost Revenue by Offering Ongoing Campaigns

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently launched a Recurring Campaign feature to expand user options for managing Facebook and Instagram advertising campaigns on the platform.

“Tiger Pistol has taken our innovative technology to a new level of scale and efficiency with Recurring Campaigns,” said Paul Elliott, CEO, Tiger Pistol. “Now our clients can further automate their campaign creation process to drastically cut operational hours and dramatically boost profits with recurring revenue.”

Recurring Campaigns allows users to run multiple ongoing campaigns at a time. Here, we can see the different assets selected for each Recurring Campaign. Only the selected items will generate into that Recurring Campaign’s future campaigns. For example, this customer has a Recurring Campaign devoted to getting users to download their app and another to visit their website.

The capability allows clients to effectively and efficiently set up and manage multiple, auto-generated social advertising campaigns at the same time. Clients can now run multiple recurring campaigns with customized campaign dates, ad objectives, audiences, and creative assets for their end-advertisers. This feature enables clients to schedule future seasonal campaigns, promotions, and offers in advance, while still taking advantage of Tiger Pistol’s automated A/B testing.

“This capability is so intuitive, with its sleek and instinctive user interface, that even those with limited knowledge of Facebook advertising can easily configure campaigns that will continue to optimize month over month,” said Casey Zaffin, VP Client Management, Tiger Pistol. “The ease-of-use allows clients to distribute multiple recurring Facebook and Instagram campaigns in just minutes.”

With Recurring Campaigns, clients also have the opportunity to A/B test multiple campaign assets on a daily, weekly, or monthly basis, taking advantage of Facebook’s campaign budget optimization to achieve high performing, low cost advertising campaigns.

“Recurring Campaigns are a particularly useful capability for clients who have static long-term campaigns they want to set-and-forget, while still ensuring that ads are optimized based on performance,” said Zaffin. “Since launch, we’ve already seen great success with ads focused on promotional content, and seasonal and holiday campaigns.”

“When clients and their teams can spend less time building campaigns, they can spend more time focusing on optimization and growth,” said Elliott. “With the ability to input a variety of assets and control campaign launches, Recurring Campaigns are an ideal solution for any large-scale advertiser.”

See how Tiger Pistol’s Recurring Campaign capability can boost your profits. Request a demo today!

Tiger Pistol Named Localogy Excellence Award Winner

Tiger Pistol Technology Creates Critical Connection Between Real Estate Agents and Homebuyers

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it has won the prestigious Localogy Excellence Award for “Best Localized Marketing Campaign.”

“Very few industry groups understand marketing success in the local marketplace the way Localogy does,” said Paul Elliott. “Time and again, Tiger Pistol’s global-to-local approach outperforms comparable brand-level campaign executions, and Localogy’s recognition of Tiger Pistol for ‘Best Localized Marketing Campaign’ further emphasizes our category leadership and business impact.”

Tiger Pistol stood out among industry competitors based on the remarkable social advertising results achieved for a Fortune 500 real estate services provider, with a network of over 200,000 real estate agents.

The solution enables the client’s agents to easily promote their listings and themselves with auto-configured, best practice Facebook and Instagram campaigns.

“Tiger Pistol’s power lies in the ability for agents to publish campaigns directly from their own agent-branded Facebook Page,” said Talia Wachtel, VP Client Management, Tiger Pistol. “While other real estate marketing platforms support Facebook ads, such ads are usually rudimentary, driving impressions around the listing, with little room for the agent to generate leads. Tiger Pistol leverages the most relevant Facebook Ads Objectives to drive the results that matter. Our platform supports the ability for agents to publish Facebook Lead Ads, and auto-creates best practice Facebook Lead Forms that have unique qualifying questions, making it easy for the agent to launch the ad with little knowledge of Facebook ads.”

Tiger Pistol is also proud to announce that two of their partners were also honored by Localogy. Hibu, the leading provider of digital marketing solutions to local businesses across the United States, won a Localogy Excellence Award for “Most Significant Business Transformation” as the company made the titanic shift from a print and Yellow Pages-driven business to a digital marketing solutions provider, and BrandMuscle, and integrated local and channel marketing solutions provider, won “Best Go-to-Market Strategy.”

The Localogy Excellence Awards recognize organizations and individual leaders shaping the future of localization for the more than 30 million local and small businesses who depend on them every day.

Learn how Tiger Pistol unlocks local activation at global scale for brands.