Women in AdTech at Tiger Pistol
The Industry Reality The adtech industry runs on innovation. For example, teams constantly develop new tools, new platforms, and new ways to reach people. But one part of the system has moved more slowly: who gets to shape that innovation. Conversations around women in tech often gain momentum around moments like International Women’s Day. They […]
The New Shape of Meta Advertising: What Marketers Are Seeing
Spend enough time managing Meta campaigns, and a pattern begins to emerge. Creative shows up in new formats across placements. Delivery leans more heavily into environments like Reels and Stories. Campaign reach starts to reflect broader audience discovery. These moments are easy to notice in isolation. Together, they point to something bigger. Over the past [&
How Franchise Brands Turn Local Advertising Into a Scalable Growth Engine
Part 5 of Our Franchisee Marketing Enablement Series Part 1: The Case for Enablement | Part 2: The Local Advertising Operating System | Part 3: Training and Behavioral Enablement | Part 4: Measurement and Shared Insight | Part 5: The Future of Franchise Marketing Enablement and the Role of Platforms Where Enablement Becomes an Operating […]
How Shared Franchise Marketing Analytics Turn Local Performance Into Network Growth
Part 4 of Our Franchisee Marketing Enablement Series Part 1: The Case for Enablement | Part 2: The Local Advertising Operating System | Part 3: Training and Behavioral Enablement | Part 5: The Future of Franchise Marketing Enablement and the Role of Platforms How Franchisee Confidence Becomes Measurable Progress In the previous article, we explored […]
The Local Advertising Training Method that Activates Franchisee Confidence
Part 3 of Our Franchisee Marketing Enablement Series Part 1: The Case for Enablement | Part 2: The Local Advertising Operating System | Part 4: Measurement and Shared Insight | Part 5: The Future of Franchise Marketing Enablement and the Role of Platforms Where Franchise Advertising Systems Meet Franchisee Behavior In the first two articles […]
How a Local Advertising Operating System Scales Franchise Marketing
Part 2 of Our Franchisee Marketing Enablement Series Part 1: The Case for Enablement | Part 3: Training and Behavioral Enablement | Part 4: Measurement and Shared Insight | Part 5: The Future of Franchise Marketing Enablement and the Role of Platforms Where Enablement Becomes Real In the first article of our series, we explored […]
The Franchisee Enablement Era: How Local Empowerment Becomes Network Growth
Part 1 of our Franchisee Marketing Enablement Series Part 2: The Local Advertising Operating System | Part 3: Training and Behavioral Enablement | Part 4: Measurement and Shared Insight | Part 5: The Future of Franchise Marketing Enablement and the Role of Platforms A New Momentum for Franchise Networks Every franchise leader knows the moment […]
Why Pizza Still Matters (And How Smart Franchises Can Reignite Local Love!)
Recent industry coverage highlights what many in the hospitality industry are calling a “plateau” in pizza sales and popularity, with pizza chains experiencing slower growth compared to past decades and even losing ground to other fast-casual cuisines. But let’s be clear. Pizza isn’t going away. While pizza’s rank among U.S. restaurant sales has shi
The New Economics of SMB Local Advertising: How AI Automation Expands Marketing Reseller Profitability
Local advertising momentum continues to accelerate, and SMB advertisers sit at the center of that growth. Restaurants, real estate firms, education providers, and service businesses increase spending as they chase local relevance across search, social, video, and emerging formats. BIA projects $173 billion in U.S. local media spend in 2026, with digital capturi
Breadth and Depth: The Foundation of Marketing Reseller Success in 2026
SMB clients are stepping into 2026 with rising expectations and wider ambitions. Many SMBs now seek partners who guide social advertising, search optimization, paid media, analytics, listings management, and content creation with equal strength. This evolving landscape creates an energizing moment for marketing resellers. Clients continue to expand their servic
