Maximizing Pizza Franchise Growth with Facebook, Instagram, TikTok, and Amazon Ads
While the pizza industry typically adopts a consistent marketing strategy year-over-year, recent indicators suggest notable shifts compared to the previous year. In 2024, Pizza Today key insights show social media is an important channel, with 78% of pizza operators using social media as part of their local marketing efforts, and Facebook continues to dominate
SMBs Shift Budgets to Digital Advertising: Opportunities for Marketing Resellers
Small and medium-sized businesses (SMBs) are reallocating their budgets, showing a clear preference for digital advertising. The recent “Modern Commerce Monitor – Localogy Wave 9” report underlines this trend, offering valuable insights for marketing service resellers. These points reflect the growing importance and strategic shift towards digital and
How Brick and Mortar Businesses Can Leverage Amazon Sponsored Display Ads
Local business owners face the constant challenge of attracting foot traffic and driving website visits while juggling the daily demands of running their stores. Amazon Sponsored Display Ads offer a straightforward yet powerful solution to address this need. Now accessible to a broad range of small and medium-sized businesses, these ads provide new opportunitie
Local Advertising Strategies for Ice Cream Franchises
The ice cream market continues to be a favorite in franchising, driven by its universal appeal and steady growth. The global ice cream market is forecast to hit over $89 billion by 2025, driven by a steady CAGR of 4% from 2020 to 2025. This growth is fueled by rising disposable incomes, evolving consumer tastes, […]
Empowering Education Franchises: Leveraging Social Media and Amazon Ads to Drive Growth
As public education continues to grapple with pandemic setbacks, the 2024 Education Recovery Scorecard, a joint effort by Harvard and Stanford, reveals mixed progress. Students in 30 states have clawed back about a third of their lost math skills and a quarter of their reading abilities. Yet, the National Assessment of Educational Progress (NAEP), colloquially
Exceed Fitness Franchise Goals with These Winning Local Advertising Strategies
As the fitness industry stabilizes from the post-pandemic boom, fitness franchises must focus on new strategies to stay competitive and meet their members’ demands. A recent Placer.ai report highlights key trends among fitness chains, including the shifting preference towards evening workouts, the rise of specialized fitness offerings, and young, single pro
Boost Pet Franchise Success with These Local Advertising Strategies
The pet care franchising space is booming, and it’s no wonder why. Two-thirds of U.S. households have pets, and this number has been growing steadily for decades. Millennials are leading this trend, making up 33% of pet owners. They often see their pets as “starter babies.” A vast majority, 97%, consider their pets a part […]
Are You Leveraging Reels and TikTok Effectively for Your Brand?
Understanding the distinct landscapes of Reels (spanning Facebook and Instagram) and TikTok is vital. Each platform offers unique opportunities and considerations for vertical video ads. By comparing them side-by-side, we aim to equip you with the knowledge to use these publishers effectively, tailoring your strategy to harness the strengths of each. Audience:
How to Create Effective Vertical Video Ads
In the last five years, social media advertising has experienced a notable shift with the rise of vertical video through TikTok and Reels. With mobile devices becoming the primary platform for consuming content, businesses are increasingly leveraging vertical videos to nurture discovery and engage their audiences effectively. However, creating impactful vertica
Why Vertical Video Ads Are Essential for Your Advertising Strategy
Leveraging vertical video advertising can amplify your brand’s presence, drive conversions, boost engagement, and connect with the younger, digitally savvy audience. Enhance the Mobile Experience Vertical video ads are tailor-made for mobile devices, ensuring a seamless viewing experience without the hassle of screen rotation. This keeps viewers engaged a
