Local Has a New Home on TikTok
TikTok built its name on national campaigns, breakout creators, and viral moments. That reputation still holds, but it’s also making room for something new. In the first few months of 2026, TikTok rolled out changes built specifically for small, local businesses: a new way for nearby customers to find them, a new way for them […]
Vertical Video for Marketing Resellers and Agencies: Building Margin Through Creative Automation
Every marketing reseller and agency leader feels the same pull in two directions. Clients want more vertical video across more platforms more often. The production model that built the business cannot keep up without either gutting margin or thinning the work. Vertical video sharpens the pressure, because three fast-moving feeds multiply the creative demand for
How Franchise and Multi-Location Brands Make Vertical Video Feel Local
Open Instagram or TikTok on a Tuesday night, and the short-form ad that holds the thumb tends to have one quality. It looks like it was made down the street. A real storefront in frame, a staff member talking directly to the camera, an offer that names the town. That is what locally produced creative […]
Why Vertical Video Production Breaks at Scale
Vertical video budgets keep growing; production capacity does not. That gap is where short-form strategies stall in 2026, and most brands cannot see it until the flow of fresh creative starts slowing down week after week. Even a modest posting schedule pushes the asset count past what traditional production workflows were built to support. Three […]
Reels vs TikTok vs YouTube Shorts: A 2026 Platform Comparison
Open any content calendar and the pattern repeats itself: one vertical video, exported three times, uploaded everywhere. Efficient? Yes. Effective? Increasingly less so. By 2026, Reels, TikTok, and YouTube Shorts have grown into distinct worlds, each with its own creative style, audience habits, and ways of measuring success. Brands getting the most out of ve
Creative Best Practices for High-Performing Vertical Video Ads
A team finalizes a vertical video ad they all love. The cut is clean. The pacing feels right. It launches across Reels, TikTok, and Shorts on a Tuesday. By Thursday, watch time has collapsed inside the first three seconds, cost per view is climbing, and the team is staring at a dashboard, wondering what went […]
Vertical Video in 2026: A Format That Stuck
Open your phone. Swipe up. The format is already there. Vertical video, shot tall for the screen it lives on, set to autoplay, designed to be discovered in seconds. The format moved from a niche feature to the dominant social ad surface in less than a decade, and 2026 is where attention and ad dollars […]
Franchise Marketing is Getting More Complex, and That’s Where the Opportunity Lives
Growth hasn’t slowed. Expectations have changed. Franchise marketing is operating in an environment where performance depends less on how much you spend and more on how precisely you execute. The same channels exist. The same tools are available. What’s different is how much alignment it takes to turn activity into results. Franchise output is projected [&h
Women in AdTech at Tiger Pistol
The Industry Reality The adtech industry runs on innovation. For example, teams constantly develop new tools, new platforms, and new ways to reach people. But one part of the system has moved more slowly: who gets to shape that innovation. Conversations around women in tech often gain momentum around moments like International Women’s Day. They […]
The New Shape of Meta Advertising: What Marketers Are Seeing
Spend enough time managing Meta campaigns, and a pattern begins to emerge. Creative shows up in new formats across placements. Delivery leans more heavily into environments like Reels and Stories. Campaign reach starts to reflect broader audience discovery. These moments are easy to notice in isolation. Together, they point to something bigger. Over the past [&
