INFOGRAPHIC: The Power of Vertical Video Advertising

As vertical video posts dominate social feeds, it’s evident that this trend isn’t just growing—it’s flourishing, especially on powerhouse platforms like Facebook, Instagram, and TikTok. With 90% of global advertisers set to increase their investment in this format, the advantages of adopting vertical video advertising are unmistakable. From achieving unmatched engagement rates to significantly enhancing brand recall, the benefits span across all major social platforms. Whether an advertiser opts for Facebook and Instagram Reels, or TikTok, the impact of vertical video advertising remains profound. Here’s a look at the compelling statistics that illustrate why vertical is becoming the preferred direction in social advertising.

These statistics underscore the remarkable efficacy of vertical videos in today’s mobile-first world. The shift toward vertical video content is a strategic move that businesses are rapidly adopting to captivate their audiences.


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