Supercharging Your Local Partners: Social Advertising Strategies for Targeted Market Growth
Local partners, such as channel partners, agents, franchisees, dealers, or distributors, can serve as valuable conduits to link shoppers from national and regional brand awareness to specific points of purchase. In highly competitive markets, leveraging localized Facebook and Instagram advertising through local partners can be a highly effective strategy for br
From Compliance to Campaign Execution: Why Local Social Advertising at Scale Requires Specialized Expertise
Effective Facebook and Instagram advertising at scale requires specialized expertise to ensure campaigns are developed and executed in a way that maximizes results. When evaluating a social AdTech partner, make sure they can speak in-depth about how their team and tools address the following areas of importance. Meta’s Constantly Changing Landscape Meta is ev
Navigating Rebranding Challenges: How to Get Channel Partners on Board
Rebranding isn’t a spur-of-the-moment decision – it’s the result of months of planning, strategizing, and creative brainstorming. Marketers invest anywhere from 12 to 18 months in crafting a new brand identity that reflects their company’s values, resonates with their audience, and sets them apart from the competition. But successful rebrand
3 Table Stakes for Brands Growing Channel Partner Programs
A recent report by Demand Gen revealed that brands plan to increase investments in channel programs. “Channel program budgets will be boosted by nearly 70% of those surveyed, as they upgrade a variety of support services and activities such as partner training, channel incentives and partner relationship management.” Here’s the deal: Training
Localize and Conquer: How Social Ads Launched from Channel Partner Facebook Business Pages Outshine Geo-targeted Ads
The world of social advertising is evolving, and smart brands are pivoting towards a more localized approach. It’s time to ditch geo-targeted ads and embrace local social ads from channel partner or franchisee Facebook Business Pages. Local social ads hold a treasure trove of benefits that cannot be matched by their geo-targeted counterparts. Whether your
The Triple-Threat: How the Rule of Three Significantly Reduces Facebook and Instagram Advertising Costs
Aristotle suggested it first: “omne trium perfectum” – Latin for “Three is Perfect.” We marketers refined it to create stickier slogans – “Just Do It,” and more persuasive messaging – “Skin care that hydrates, clears, and brightens.” Good things come in threes. Applying the rule of three to Facebook and Instagram by prioriti
Driving Franchisee Adoption for Local Advertising
We all know that presenting new solutions to your franchise board of fervently independent owners takes a certain finesse, not to mention bravery. But you’ve done your research and know that your solution will drive meaningful results. Make your pitch perfect by concentrating on the three “Ps” for program adoption success. Pitch Create a compelling [&hell
Discover the Power of Location-Based Social Advertising with Tiger Pistol’s Advanced Reporting Dashboard
Tiger Pistol’s latest capability consolidates campaign performance across locations, delivering deeper campaign insights. During times of financial constraint, marketing budgets and the performance they drive, become more important than ever. According to eMarketer, 75% of marketers anticipate their budgets will be closely scrutinized this year. As a resu
Revolutionizing Franchise Recruitment: How Facebook Advertising Overcomes Labor Challenges
Labor continues to be a top concern for franchisees according to the recently released International Franchise Association (IFA) annual study on labor trends. Franchisees face significant challenges in finding quality labor and filling job openings. 87% of franchisees reported difficulty filling positions for unskilled and skilled labor and 44% reporting
