Supercharging Your Local Partners: Social Advertising Strategies for Targeted Market Growth
Local partners, such as channel partners, agents, franchisees, dealers, or distributors, can serve as valuable conduits to link shoppers from national and regional brand awareness to specific points of purchase. In highly competitive markets, leveraging localized Facebook and Instagram advertising through local partners can be a highly effective strategy for brands to grow market share by driving sales at partner locations.
Leverage Local Knowledge
Local partners often have a deep understanding of local market conditions, consumer preferences, and competitive dynamics. By partnering with these local experts, brands can gain valuable insights and tailor their advertising messages to resonate with local audiences. Ads launched from partner Facebook Business Pages visually connect your brand with a store in proximity to the consumer to drive action, bettering conversion rates and foot traffic to the local store.
Drive Conversions at the Store Level
Local social advertising automation enables brands to share exclusive first-party data to create local lookalike audiences, enabling their local partners to target the best customers for their brand in the vicinity of the partner’s store. By doing so, brands can increase the effectiveness of their advertising spend and drive foot traffic to local stores, benefiting their channel partners or franchisees who might have historically missed out on such opportunities when building audiences from scratch.
Offer Local Incentives to Increase Conversions
Brands can use Facebook and Instagram advertising through their partners to offer localized incentives, such as discounts, free trials, or exclusive offers, to encourage local consumers to visit stores in their targeted growth area. This can create a sense of excitement and urgency among local consumers, increasing the chances of conversions and sales.
Do More with Less
Compared to traditional advertising channels, Facebook and Instagram advertising can be more cost-effective, particularly when targeting local markets. This can be especially important for brands operating in highly competitive markets, where advertising costs can be high.
Collaboration is the key to pulling it off right. Take for example our experience with Valvoline, one of the world’s leading manufacturers of automotive oil, additives, and lubricants. Valvoline sought an advertising vehicle to increase sales and drive footfall to their retail locations in highly-competitive markets. Tiger Pistol’s platform enabled the brand to deploy on-brand campaigns for Valvoline distributors to simply and quickly customize and choose which retail locations to promote. The result? Valvoline saw a 25% increase in sales among promoted stores. Advertising through the local store page drove relevancy, lowering the cost of advertising by 80% below Facebook’s benchmark. The program was so popular among distributors and effective for stores, that they launched twice the amount of campaigns anticipated.
By empowering local partners with brand-quality social advertising that publishes from the partners’ local Facebook Business Pages, marketers can gain valuable insights into local market conditions, preferences, and behaviors, and tailor their advertising messages to resonate with local audiences. The result: brands grow their market share, while also strengthening their relationship with local partners.