The Power of MarTech Integrations: Amplifying Your Current Investments
With MarTech integrations, brands unlock a whole new level of agility and efficiency, transforming existing investments into amplified success. From maintaining established relationships, crafting seamless user experiences, and creating customized reporting, integration is the invisible force that drives innovation. Maximize Current Relationships (and Investmen
The Power of Local Social Advertising
Local social ads launched from a local business partner’s Facebook Business Page hold a treasure trove of benefits. Whether your multi-location brand comprises franchises, corporate-owned locations, or a network of independent retailers, you need a strategy that drives sales to each specific store. Local social ads empower you to do just that. Direct Action L
The Overlooked Importance of Local Social Advertising in Comprehensive Marketing Solutions
As brands pivot towards more efficient and streamlined marketing tools, all-in-one local marketing platforms have emerged as the go-to solution. Their appeal is undeniable. Offering a suite of tools and functionalities under a single umbrella, they promise to simplify the complex world of local advertising. The Overlooked Void: Local Social Advertising Yet, ben
The Missing Piece in All-in-One Local Marketing Solutions
How Integrating Local Social Advertising Can Amplify Your Investment, Build Partner Loyalty, and Drive Consumer Action Brand Marketers Learn how to move beyond generalized messaging to create locally relevant, hyper-targeted campaigns that evoke direct and immediate customer engagement. Franchise Marketers Learn how to supercharge your franchisees’ social adv
Small Business Social Advertising Benchmark Report for Marketing Resellers
See how we’ve helped marketing resellers lower ad costs and soar past Facebook benchmarks. Get our benchmark report now and see how you compare. Get the Report A Sampling of Savings Get the Report to See How Your Industry Compares Lower CPC Home Services Lower CPC Fitness Lower CPM Healthcare Lower CPM Legal Lower CPM […]
Meta’s Might: Ad Performance Boosts Growth in Second Quarter
Don’t let the skeptics fool you – Meta is firing on all cylinders, defying expectations with a stellar second quarter and thriving in the ever-more-crowded ecosystem of paid social media and digital advertising. The Rise of Advantage Plus for Shopping Meta’s relentless journey towards greater market share is worthy of applause. A frontrunner f
Tiger Pistol Unleashes the Power of Meta’s Performance 5 Framework at Scale in Its New Action-Packed Playbook
The Ultimate Guide to Maximizing Ad Results Across Meta’s Social Properties for Brands, Resellers, and Agencies Tiger Pistol, the most advanced collaborative advertising platform, recently announced its new playbook, “Meta’s Performance 5 Framework: The Ultimate Guide to High-Performance Local Social Advertising for Brands, Resellers, and Agen
The Evolving Landscape of Social Media: Trends Redefining the Industry
The social web is undergoing a major shift. Centralized apps like Reddit and Twitter are losing users due to factors that include the rise of misinformation and harassment on centralized platforms, as well as the growing desire for privacy and security. (Let’s not forget each of these platforms has increased friction in the user’s experience […]
Threads: The Explosive Launch of Meta’s Text-based Conversation Platform
Threads, a new text-based conversation platform developed by Meta, launched this past Wednesday evening and saw an adoption explosion. Within 24 hours, the app attracted more than 50 million users and shows no signs of slowing. Threads is a separate application yet tightly integrated with Instagram. This integration facilitates adoption by leveraging users’ l
Meta’s Performance 5 Framework: Campaign Measurement
Meta’s Performance 5 Framework highlights five essential best practices for effective advertising on its platforms. In the sixth installment of the series, we explore recommendation number five: Assess the success of your campaign using conversion lift, A/B testing, and marketing mix modeling. Employing conversion lift measures, marketing mix modeling, an
