SMBs Shift Budgets to Digital Advertising: Opportunities for Marketing Resellers
Small and medium-sized businesses (SMBs) are reallocating their budgets, showing a clear preference for digital advertising. The recent “Modern Commerce Monitor – Localogy Wave 9” report underlines this trend, offering valuable insights for marketing service resellers. These points reflect the growing importance and strategic shift towards digital and
How Brick and Mortar Businesses Can Leverage Amazon Sponsored Display Ads
Local business owners face the constant challenge of attracting foot traffic and driving website visits while juggling the daily demands of running their stores. Amazon Sponsored Display Ads offer a straightforward yet powerful solution to address this need. Now accessible to a broad range of small and medium-sized businesses, these ads provide new opportunitie
Tiger Pistol and AdBud Partner to Empower Agencies with Local Social Media Advertising
Collaboration Enables Advanced Solutions for Efficient, Scalable Local Facebook and Instagram Campaigns Tiger Pistol, the most advanced local advertising platform, is proud to announce a strategic partnership with AdBud, a Swedish software company renowned for its automated online marketing solutions. This collaboration introduces “Automatic SoMe ads,” AdBu
Local Marketing: 4 Pillars for Amplifying Small Business Success
Effective local marketing rests on four key pillars: finding your audience, building a community, making use of your environment, and adapting to feedback. At the recent Localogy’s L24 conference, Sarah Cucchiara, Vice President of Business Development at Tiger Pistol, and Grant Coleman, Chief Revenue Officer at Uberall, explored these concepts in depth. Thei
Capitalizing on the Surge: Marketing Service Resellers’ Must Meet SMB Demand for Social Media Advertising
Small businesses are stepping up their advertising game. With an eye on growth, a staggering 94% are set to increase their marketing budgets in 2024. This shift isn’t just about spending more; it’s about spending smarter and seeing a golden opportunity with social media advertising. Social media is a part of our daily lives, and […]
Tiger Pistol Launches New Capabilities for Targeted Instagram and Facebook Reels Ads
Advertisers Gain Full Control Over Instagram and Facebook Reels Placements, Transforming Campaign Targeting and Performance Tracking Tiger Pistol, the leading local social media advertising platform, recently announced an innovative product enhancement that puts advertisers firmly in the driver’s seat of their Instagram and Facebook Reels placements. Th
Why a Scaled Social Advertising Solution is Essential for Marketing Resellers
Scaling Facebook and Instagram advertising can pose a formidable challenge for marketing resellers lacking the essential resources and know-how. Without access to robust AdTech platforms and experienced teams, efficiently managing and optimizing a high volume of advertising campaigns can seem insurmountable. However, a scaled social advertising solution can be
TikTok Advertising Excellence: 12 Field-Tested Strategies for Superior Results
TikTok has emerged as a powerhouse platform for advertisers looking to reach a youthful and engaged audience. To excel at TikTok advertising, follow these 12 expert best practices: Clear Objectives for TikTok Ads: Establishing Measurable Goals Kickstart your TikTok journey by establishing crystal-clear performance objectives. Whether it’s boosting brand a
Community Over Cookies: The Hidden Path to Dealing with Cookie Deprecation
Marketers knew the day would come, yet that foreknowledge did little to fortify their readiness. Google’s new “Tracking Protection” feature, which blocks third-party cookies on websites, launched last week, sending shockwaves through the marketing world. While currently only 1% of Chrome users are affected, the impending rollout to a broader a
The Evolution of Social Media Advertising in 2023: What Lies Ahead in 2024
In the rapidly shifting terrain of social media advertising, a single platform is stealing the spotlight, and it’s showing no signs of slowing down. TikTok, with its exponential growth, is racing ahead as one of the most prominent social platforms of 2023. But the story doesn’t end there. Meta, the tried-and-true veteran in the space, […]