Local Has a New Home on TikTok
TikTok built its name on national campaigns, breakout creators, and viral moments. That reputation still holds, but it’s also making room for something new. In the first few months of 2026, TikTok rolled out changes built specifically for small, local businesses: a new way for nearby customers to find them, a new way for them […]
Tiger Pistol is now a badged TikTok Channel Sales Partner, Deepening its Investment in Video Advertising Technology
Tiger Pistol now has a Marketing Technology badge in the TikTok Marketing Partners Program which builds on Tiger Pistol’s Creative Automation Studio, extending its brand-compliant, design-once, deploy-everywhere model to short-form video. CLEVELAND, Sept 15, 2026 — Tiger Pistol, a local advertising automation platform for franchises, multi-location
Tiger Pistol Releases Updated Edition of The Ultimate Vertical Video Advertising Playbook
Updated Playbook Explores How Brands Are Winning Short-Form at Scale Cleveland, OH — Tiger Pistol, the premier local advertising platform that streamlines and simplifies local advertising through the power of AI and advanced automation, today announced the release of the fully updated edition of The Ultimate Vertical Video Advertising Playbook. The playbook b
Vertical Video for Marketing Resellers and Agencies: Building Margin Through Creative Automation
Every marketing reseller and agency leader feels the same pull in two directions. Clients want more vertical video across more platforms more often. The production model that built the business cannot keep up without either gutting margin or thinning the work. Vertical video sharpens the pressure, because three fast-moving feeds multiply the creative demand for
Why Vertical Video Production Breaks at Scale
Vertical video budgets keep growing; production capacity does not. That gap is where short-form strategies stall in 2026, and most brands cannot see it until the flow of fresh creative starts slowing down week after week. Even a modest posting schedule pushes the asset count past what traditional production workflows were built to support. Three […]
Reels vs TikTok vs YouTube Shorts: A 2026 Platform Comparison
Open any content calendar and the pattern repeats itself: one vertical video, exported three times, uploaded everywhere. Efficient? Yes. Effective? Increasingly less so. By 2026, Reels, TikTok, and YouTube Shorts have grown into distinct worlds, each with its own creative style, audience habits, and ways of measuring success. Brands getting the most out of ve
Creative Best Practices for High-Performing Vertical Video Ads
A team finalizes a vertical video ad they all love. The cut is clean. The pacing feels right. It launches across Reels, TikTok, and Shorts on a Tuesday. By Thursday, watch time has collapsed inside the first three seconds, cost per view is climbing, and the team is staring at a dashboard, wondering what went […]
Vertical Video in 2026: A Format That Stuck
Open your phone. Swipe up. The format is already there. Vertical video, shot tall for the screen it lives on, set to autoplay, designed to be discovered in seconds. The format moved from a niche feature to the dominant social ad surface in less than a decade, and 2026 is where attention and ad dollars […]
The New Shape of Meta Advertising: What Marketers Are Seeing
Spend enough time managing Meta campaigns, and a pattern begins to emerge. Creative shows up in new formats across placements. Delivery leans more heavily into environments like Reels and Stories. Campaign reach starts to reflect broader audience discovery. These moments are easy to notice in isolation. Together, they point to something bigger. Over the past [&
The New Economics of SMB Local Advertising: How AI Automation Expands Marketing Reseller Profitability
Local advertising momentum continues to accelerate, and SMB advertisers sit at the center of that growth. Restaurants, real estate firms, education providers, and service businesses increase spending as they chase local relevance across search, social, video, and emerging formats. BIA projects $173 billion in U.S. local media spend in 2026, with digital capturi
