Brand Executives Focus on Strategic Planning and Increase Spend for Channel Marketing Programs, with Social Media as a Top Priority
A new Partner Marketing Study was just released from Foundry, a wholly owned subsidiary of International Data Group, Inc., that helps companies bring their visions to reality through a combination of media, marketing technologies, and proprietary data. The company revisited its previous partner marketing studies from 2019 and 2014 and noted some interesting
How the Right AdTech Drives Revenue Through Channel Partners
Increasing revenue through channel partners has (finally) become a focus for brands. Many have spent the past two years focused on digital transformation, eCommerce extensions, and branded retail experiences. As they look for new revenue, channel partners have come into focus. In April, Channel Marketer and Demand Gen released a report elaborating on the result
Brands Dial Up Local Social Advertising Budgets Amid Economic Downturn
In a recent article published by Franchise Update Media, Tiger Pistol CEO Paul Elliott reveals a surprising trend: Franchise brands are increasing their local social advertising budgets amidst the economic downturn. Elliott says this trend is vital to supporting the health of all franchisees. “Local campaigns help brands and their franchisees spend
Balancing Brand Control and Franchisee Autonomy with Collaborative Social Advertising
Make the Most of Your Advertising Opportunities with a Collaborative Approach Recently, Tiger Pistol CEO Paul Elliott penned an article for Global Franchise’s North America Report. Elliott discusses the struggle brands face in retaining control and maintaining consistency while giving franchisee owners freedom in their social advertising efforts. &
Sanofi Partners with Tiger Pistol to Grow Market Share and Redefine Advertising Effectiveness
Sanofi capitalizes on patient/pharmacy trust with national-to-local social campaigns run through independent pharmacy network AUSTIN, TX — Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, announced today a partnership with Sanofi, a leading, globally-recognized healthcare company, to power its
Three Trends We’re Seeing in National-to-Local Advertising in 2022
We can all learn from our partners. It’s really a key benefit of national-to-local advertising. The first half of 2022 saw a world trying to find footing after the uncertainty of the previous two years. During these six months, three clear trends surfaced as priorities for brands supporting their channel partners. 1. The Need to […]
How Digital Advertising Balances Compliance and Collaboration for Highly Regulated Products
For some industries digital advertising is just as, if not more complicated than traditional. Particularly those in highly-regulated industries with lots of rules on how and what information is presented, or industries with unseen products that aren’t sold on consumer-facing storefronts or shelves. For example, we recently worked with a brand that s
Wendy’s and Tiger Pistol Partnership Sets the New Standard for Collaborative Advertising in the QSR Industry
Learn more about Tiger Pistol's solution for franchise brands Tiger Pistol’s advertising platform enables Wendy’s and its approximately 7,000 restaurant locations to drive visitation and sell more by unlocking the power of social advertising at scale. Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale,
What Partners Need to Address Meta’s Video-First Algorithm Changes
Maintaining a presence on social media can often feel like a moving target for businesses, especially when it comes to organic content. Followers can be fleeting and algorithms can change. As early as 2010, when Meta first changed how their algorithm would privilege organic content from Business Pages, businesses have bemoaned their dips in organic […]
The Mayer of Strategy: Deploying Micro Campaigns at Scale to Address Different Customer Segments
Chris Mayer serves as Senior Solutions Engineer at Tiger Pistol. His series, Mayer of Strategy, examines social advertising strategies that depart from the traditional digital marketing linear funnel approach. Chris outlines methods for both decentralized and centralized frameworks, in which product messaging is negotiated through different stakeholders –
