Brands Dial Up Local Social Advertising Budgets Amid Economic Downturn
In a recent article published by Franchise Update Media, Tiger Pistol CEO Paul Elliott reveals a surprising trend: Franchise brands are increasing their local social advertising budgets amidst the economic downturn. Elliott says this trend is vital to supporting the health of all franchisees.
“Local campaigns help brands and their franchisees spend more efficiently while bolstering national campaigns with a local connection. That is why the national-to-local advertising model continues to accelerate despite the challenging economic climate.”
Paul Elliott, Tiger Pistol, CEO
Read the full article on Franchising.com
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