Amplifying Success: Data-driven Sales Tactics for Marketing Service Resellers
To meet the growing demands of local businesses, marketing service resellers must provide comprehensive solutions that harness the full potential of online advertising. While paid search advertising is widely regarded as a vital driver of website traffic, an exclusive focus on intent-based advertising means your customers are letting a host of prospects slip th
Avoiding Social Advertising Overlap Between Your Consumer Brand and Channel Partners
Consumer brands rely on strong relationships with their channel partners to extend their market share and achieve a local brand presence. Brands that provide social advertising programs as part of their overall channel marketing package reap far larger returns than merely providing brand assets. However, a common concern is whether local channel campaigns will
If They Post a Lot, Why Do My Franchisees Need Paid Social Advertising Too?
With an astonishing three billion monthly active users, Facebook is the unrivaled social media powerhouse. For franchise marketers aiming to captivate diverse age groups and conquer multiple geographic locations, Facebook stands as an indispensable cornerstone of any formidable social media marketing strategy. Nevertheless, an intriguing question lingers among
Navigating Compliance Urgency: European Privacy Regulations, Meta’s Platform Modifications, and AdTech Challenges
The European Union (EU) has recently introduced the Digital Services Act (DSA) as an additional measure under the General Data Protection Regulation (GDPR), aimed at implementing stricter regulations within the digital realm. This new legislation now imposes greater responsibilities on advertising technology companies, requiring them to assume accountability fo
Meta’s Mojo: An Unstoppable Force in the Paid Social Landscape
Despite the adversities of the past year and the constantly changing digital landscape, Meta has course-corrected and emerged arguably more robust and adaptable. It has demonstrated an ability to recover and consolidate its commanding position in the paid social space. If we’re talking mojo, Meta is undeniably back in full swing, and there are [&hellip
Infographic: 2 Ways Brands Can Localize & Personalize Meta Advertising
Localizing your Facebook and Instagram ads is crucial for reaching your target audience more effectively, building trust and credibility with potential customers, and ultimately driving more conversions and revenue for your business. Despite the desire to localize, there is much confusion surrounding the best approach. To set the record straight, we have create
Unleashing Small Business Growth: How SMB Marketing Resellers Can Maximize Upsell Opportunities and Client Retention
A recent article from Street Fight Magazine revealed a compelling trend: 53% of small business owners have ambitious plans to revamp their websites in 2023. With an average investment exceeding $2,400 per business, these small businesses are making a considerable financial commitment to enhance their online presence. What’s more, a staggering 36% of these
The Ultimate Local Social Advertising Playbook for Beverage Marketers
Learn how local social advertising can help beverage brands stand out in a highly saturated market by building loyalty with trade partners and establishing a local brand identity.
Conquer OND: Crush Your Competition and Drive Lasting Impact with this Unparalleled Beverage Advertising Strategy
The buzz of the alcoholic beverage high season is just around the corner, with October, November, and December (OND) marking the peak of sales. During these three months, securing prime shelf space, drink list placements, and wine menu appearances is crucial. Gone are the days of relying solely on brand-level campaigns and distributing printed collateral [&he
The Untapped Potential of Social Advertising for Beverage Brands
A beverage brand’s success is directly tied to the success of its channel partners. Your brand may be strong, but it’s your channel partners who ultimately drive sales and help reach your target audience. That’s why it’s crucial to prioritize building strong relationships with your channel partners and supporting them in every way possible.
