Playbook:A Better Approach to Trade Marketing

The Ultimate Local Social Media Advertising Playbook for Beverage Marketers

The recent surge in on-premise dining means local establishments like bars and restaurants are more critical than ever. Your brand may be strong, but your trade partners are the ones who ultimately drive sales and help reach your target audience. 
The Ultimate Local Social Advertising Playbook for Beverage Marketers demonstrates how local social advertising can help your brand stand out in a highly saturated market by building loyalty with trade partners while establishing a local brand identity. 
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55%

of Americans are now dining out weekly

55%

of Europeans are willing to prioritize eating & drinking over other areas of spending 

82%

 of Americans are likely to purchase a drink for at-home consumption after trying it on-premise

74%

of Europeans are likely to purchase a drink for at-home consumption after trying it on-premise

Discover Tactics to Supercharge Your Beverage Marketing Rollout

  • Conquer the challenge of standing out in a saturated industry 
  • Foster unwavering loyalty with trade partners 
  • Establish a compelling local brand identity
  • Tailor your local social advertising strategy according to regulatory frameworks

Multiple success stories are included as illustrations for each point, highlighting the power of collaboration with trade partners in propelling your brand ahead of competitors and establishing dominance in local markets.

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“Tiger Pistol enables us to get closer to our consumers to help drive footfall into venues across the UK at a time when the trade needs support. We also now have the ability to tie ad performance to bookings and order volume with our UK customers to quantify the efficacy of our marketing spend.” 

Alice Buchanan,
Digital Customer Activation Manager
Edrington UK

Learn More About Local Social Media Advertising

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Tiger Pistol is a collaborative advertising platform that enables our clients to deploy optimized and scalable campaigns within minutes. By simplifying high-performance collaborative advertising for our clients and their partners, we help you achieve your most ambitious goals in customer acquisition and sales growth.