How SMB Resellers and Agencies Can Drive Recurring Revenue and Customer Retention with Subscription-Based Social Advertising
SMB marketing services resellers and agencies are challenged with creating predictable recurring revenue that is efficiently executed while bringing ongoing value to customers. Offering subscription programs drive value by providing a predictable revenue stream that creates upselling and cross-selling opportunities.
Set It and Forget It Evergreen and Seasonal Social Campaigns
Due to their ongoing nature, brand awareness, evergreen, and seasonal campaigns are perfect for subscriptions. The challenge in offering ongoing subscription programs is they require manual intervention for updates and creative changes to avoid ad fatigue and frequency caps. For SMB resellers and agencies, these time-consuming efforts can eat into margins or result in being price-prohibitive for their customer base.
Profitable Social Advertising Programs with Recurring Campaigns
Tiger Pistol’s Recurring Campaigns capability expands reseller and agency options by automating the Facebook and Instagram campaign creation process, drastically cutting operational hours through a subscription-based social advertising solution.
The capability enables SMB Resellers and agencies to effectively and efficiently set up and manage multiple, auto-generated social advertising campaigns at the same time. Users can run multiple recurring campaigns with customized campaign dates, ad objectives, audiences, and creative assets for their end-advertisers, as well as schedule seasonal campaigns, promotions, and offers in advance. Tiger Pistol’s automated A/B testing solves the problem of ad fatigue and frequency caps. A/B Testing produces continually optimized and refreshed social campaigns that utilize the most effective assets at the scheduled campaign refresh.
Sustained Revenue Growth: The Subscription Advantage
SMB resellers or agencies looking to boost their profits through social media advertising should consider offering Recurring Campaigns as part of their service offerings. These subscription campaigns provide a steady stream of recurring revenue over the life of the subscription. One-time build-out of the subscription and ongoing automated campaign refreshes means teams can focus on other growth drivers. Additionally, the ability to create campaign asset libraries for automated campaign refreshes makes Recurring Campaigns an ideal solution for any large-scale advertiser looking to streamline their social advertising offerings.
Learn more about Tiger Pistol’s Recurring Campaigns capability.
Related Posts
The Triple-Threat: How the Rule of Three Significantly Reduces Facebook and Instagram Advertising Costs
Aristotle suggested it first: “omne trium perfectum” – Latin for “Three is Perfect.” We marketers refined it to create stickier slogans – “Just Do It,” and more persuasive messaging – “Skin care that hydrates, clears, and brightens.” Good things come in threes. Applying the rule of three to Facebook and Instagram by prioriti
INFOGRAPHIC: The Power of Vertical Video Advertising
As vertical video posts dominate social feeds, it’s evident that this trend isn’t just growing—it’s flourishing, especially on powerhouse platforms like Facebook, Instagram, and TikTok. With 90% of global advertisers set to increase their investment in this format, the advantages of adopting vertical video advertising are unmistakable. From
If They Post a Lot, Why Do My Franchisees Need Paid Social Advertising Too?
With an astonishing three billion monthly active users, Facebook is the unrivaled social media powerhouse. For franchise marketers aiming to captivate diverse age groups and conquer multiple geographic locations, Facebook stands as an indispensable cornerstone of any formidable social media marketing strategy. Nevertheless, an intriguing question lingers among
