How SMB Resellers and Agencies Can Drive Recurring Revenue and Customer Retention with Subscription-Based Social Advertising
SMB marketing services resellers and agencies are challenged with creating predictable recurring revenue that is efficiently executed while bringing ongoing value to customers. Offering subscription programs drive value by providing a predictable revenue stream that creates upselling and cross-selling opportunities.
Set It and Forget It Evergreen and Seasonal Social Campaigns
Due to their ongoing nature, brand awareness, evergreen, and seasonal campaigns are perfect for subscriptions. The challenge in offering ongoing subscription programs is they require manual intervention for updates and creative changes to avoid ad fatigue and frequency caps. For SMB resellers and agencies, these time-consuming efforts can eat into margins or result in being price-prohibitive for their customer base.
Profitable Social Advertising Programs with Recurring Campaigns
Tiger Pistol’s Recurring Campaigns capability expands reseller and agency options by automating the Facebook and Instagram campaign creation process, drastically cutting operational hours through a subscription-based social advertising solution.
The capability enables SMB Resellers and agencies to effectively and efficiently set up and manage multiple, auto-generated social advertising campaigns at the same time. Users can run multiple recurring campaigns with customized campaign dates, ad objectives, audiences, and creative assets for their end-advertisers, as well as schedule seasonal campaigns, promotions, and offers in advance. Tiger Pistol’s automated A/B testing solves the problem of ad fatigue and frequency caps. A/B Testing produces continually optimized and refreshed social campaigns that utilize the most effective assets at the scheduled campaign refresh.
Sustained Revenue Growth: The Subscription Advantage
SMB resellers or agencies looking to boost their profits through social media advertising should consider offering Recurring Campaigns as part of their service offerings. These subscription campaigns provide a steady stream of recurring revenue over the life of the subscription. One-time build-out of the subscription and ongoing automated campaign refreshes means teams can focus on other growth drivers. Additionally, the ability to create campaign asset libraries for automated campaign refreshes makes Recurring Campaigns an ideal solution for any large-scale advertiser looking to streamline their social advertising offerings.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
Marketing Resellers: Struggling to Gain SMB Facebook Page and Ad Account Access? Here’s the Solution.
Marketing resellers face a fundamental challenge: before they can launch a single social advertising campaign, they need access to SMBs’ Facebook Pages and digital ad accounts. What seems like a simple step is, in reality, a major bottleneck. SMBs are busy. They do not have time to navigate complex permissions processes, and any friction in […]
Marketing Resellers: Want to Capture More SMB Dollars? Start with These 3 Strategic Fixes.
The numbers tell a clear story. Nearly half of small and midsize businesses (SMBs) are set to increase their digital marketing budgets in 2025 and almost all of the rest will maintain their 2024 spend. Moreover, 50% percent of SMBs say digital marketing and online advertising are among their most effective ways to acquire new […]
TikTok vs. Instagram Reels: A Winning Strategy for the Greater Cleveland Food Bank
In the bustling heart of Cleveland, the Greater Cleveland Food Bank (GCFB) provides meals to families and individuals in need. One in seven of the area’s residents struggles with food insecurity. GCFB’s mission was clear: encourage monetary donations during checkout at participating local grocery stores. To tackle this, they decided to tap into the power [&
The Power of MarTech Integrations: Amplifying Your Current Investments
With MarTech integrations, brands unlock a whole new level of agility and efficiency, transforming existing investments into amplified success. From maintaining established relationships, crafting seamless user experiences, and creating customized reporting, integration is the invisible force that drives innovation. Maximize Current Relationships (and Investmen