How SMB Resellers and Agencies Can Drive Recurring Revenue and Customer Retention with Subscription-Based Social Advertising
SMB marketing services resellers and agencies are challenged with creating predictable recurring revenue that is efficiently executed while bringing ongoing value to customers. Offering subscription programs drive value by providing a predictable revenue stream that creates upselling and cross-selling opportunities.
Set It and Forget It Evergreen and Seasonal Social Campaigns
Due to their ongoing nature, brand awareness, evergreen, and seasonal campaigns are perfect for subscriptions. The challenge in offering ongoing subscription programs is they require manual intervention for updates and creative changes to avoid ad fatigue and frequency caps. For SMB resellers and agencies, these time-consuming efforts can eat into margins or result in being price-prohibitive for their customer base.
Profitable Social Advertising Programs with Recurring Campaigns
Tiger Pistol’s Recurring Campaigns capability expands reseller and agency options by automating the Facebook and Instagram campaign creation process, drastically cutting operational hours through a subscription-based social advertising solution.
The capability enables SMB Resellers and agencies to effectively and efficiently set up and manage multiple, auto-generated social advertising campaigns at the same time. Users can run multiple recurring campaigns with customized campaign dates, ad objectives, audiences, and creative assets for their end-advertisers, as well as schedule seasonal campaigns, promotions, and offers in advance. Tiger Pistol’s automated A/B testing solves the problem of ad fatigue and frequency caps. A/B Testing produces continually optimized and refreshed social campaigns that utilize the most effective assets at the scheduled campaign refresh.
Sustained Revenue Growth: The Subscription Advantage
SMB resellers or agencies looking to boost their profits through social media advertising should consider offering Recurring Campaigns as part of their service offerings. These subscription campaigns provide a steady stream of recurring revenue over the life of the subscription. One-time build-out of the subscription and ongoing automated campaign refreshes means teams can focus on other growth drivers. Additionally, the ability to create campaign asset libraries for automated campaign refreshes makes Recurring Campaigns an ideal solution for any large-scale advertiser looking to streamline their social advertising offerings.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
Revolutionize Marketing Accountability with Local Advertising
Marketing accountability has transformed thanks to tech advancements, shifting business priorities, and the demand for improved ROI tracking. In earlier times, marketers honed in on surface-level metrics like impressions and reach, which failed to truly show a campaign’s effect on profits. But times have changed. A Capgemini study discovered that over 75%
Marketing Resellers: The Hidden Reason SMBs Churn (And How to Stop It!)
Marketing resellers are more than service providers – they are the backbone of digital marketing for thousands of SMBs. In a highly competitive market, success depends on delivering scalable solutions that are easy to use, brand-consistent, and fully embedded in the client experience. Efficiency, branding, and a seamless user experience are no longer differen
Amazon Sponsored Display: Reach Relevant Audiences in Relevant Locations
Amazon Sponsored Display offers unmatched precision in targeting the right customers, helping brands connect with the local audiences that matter most. Leveraging exclusive customer insights and shopping signals, advertisers can define, reach, and engage with audiences that align with their business goals. Advertisers can tap into Amazon’s extensive array of
How to Create Effective Vertical Video Ads
In the last five years, social media advertising has experienced a notable shift with the rise of vertical video through TikTok and Reels. With mobile devices becoming the primary platform for consuming content, businesses are increasingly leveraging vertical videos to nurture discovery and engage their audiences effectively. However, creating impactful vertica