Amplifying Success: Data-driven Sales Tactics for Marketing Service Resellers
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Avoiding Social Advertising Overlap Between Your Consumer Brand and Channel Partners
Consumer brands rely on strong relationships with their channel partners to extend their market share and achieve a local brand presence. Brands that provide social advertising programs as part of their overall channel marketing package reap far larger returns than merely providing brand assets. However, a common concern is whether local channel campaigns will
If They Post a Lot, Why Do My Franchisees Need Paid Social Advertising Too?
With an astonishing three billion monthly active users, Facebook is the unrivaled social media powerhouse. For franchise marketers aiming to captivate diverse age groups and conquer multiple geographic locations, Facebook stands as an indispensable cornerstone of any formidable social media marketing strategy. Nevertheless, an intriguing question lingers among
Revolutionize Marketing Accountability with Local Advertising
Marketing accountability has transformed thanks to tech advancements, shifting business priorities, and the demand for improved ROI tracking. In earlier times, marketers honed in on surface-level metrics like impressions and reach, which failed to truly show a campaign’s effect on profits. But times have changed. A Capgemini study discovered that over 75%
Navigating Compliance Urgency: European Privacy Regulations, Meta’s Platform Modifications, and AdTech Challenges
European Privacy Regulations and Meta’s Platform Changes The European Union (EU) has recently introduced the Digital Services Act (DSA) as an additional measure under the General Data Protection Regulation (GDPR), aimed at implementing stricter regulations within the digital realm. This new legislation now imposes greater responsibilities on advertising t
Meta’s Mojo: An Unstoppable Force in the Paid Social Landscape
Despite the adversities of the past year and the constantly changing digital landscape, Meta has course-corrected and emerged arguably more robust and adaptable. It has demonstrated an ability to recover and consolidate its commanding position in the paid social space. If we’re talking mojo, Meta is undeniably back in full swing, and there are compelling
Infographic: 2 Ways Brands Can Localize & Personalize Meta Advertising
Localizing your Facebook and Instagram ads is crucial for reaching your target audience more effectively, building trust and credibility with potential customers, and ultimately driving more conversions and revenue for your business. Despite the desire to localize, there is much confusion surrounding the best approach. To set the record straight, we have create
Unleashing Small Business Growth: How SMB Marketing Resellers Can Maximize Upsell Opportunities and Client Retention
A recent article from Street Fight Magazine revealed a compelling trend: 53% of small business owners have ambitious plans to revamp their websites in 2023. With an average investment exceeding $2,400 per business, these small businesses are making a considerable financial commitment to enhance their online presence. What’s more, a staggering 36% of these
Conquer OND: Crush Your Competition and Drive Lasting Impact with this Unparalleled Beverage Advertising Strategy
The buzz of the alcoholic beverage high season is just around the corner, with October, November, and December (OND) marking the peak of sales. During these three months, securing prime shelf space, drink list placements, and wine menu appearances is crucial. Gone are the days of relying solely on brand-level campaigns and distributing printed collateral [&he
The Untapped Potential of Social Advertising for Beverage Brands
A beverage brand’s success is directly tied to the success of its trade partners. Your brand may be strong, but it’s your trade partners who ultimately drive sales and help reach your target audience. That’s why it’s crucial to prioritize building strong relationships with your trade partners and supporting them in every way possible. In [&h
