Tiger Pistol Expands Advertiser Ecosystem to Include TikTok, Paving the Way for Vertical Video Social Media Advertising at Scale
Surveys among marketers planning their 2024 budgets underscore the significance of short-form video. A recent Kantar study reveals that three out of every four marketers intend to boost their online video budget. Furthermore, MarketSplash found that a significant majority of marketers (85 percent) firmly support short-form, vertical videos as the preferred content format for their campaigns. In response to advertisers’ demand for scalable vertical video social ads, Tiger Pistol, the most advanced local social media advertising platform, has made a significant product expansion by integrating TikTok, a trailblazer in short-form video content, into its advertiser ecosystem.
“Video has become the preferred language of social media, but the path to video advertising success is not without its hurdles, especially for small and medium-sized businesses (SMBs), and businesses with multiple locations. Challenges like cost, resources, creative, and technology often stand in the way,” said Paul Elliott, CEO of Tiger Pistol. “Tiger Pistol’s expansion to TikTok aims to bridge this gap and demonstrates our commitment to democratizing video advertising for franchisees, agents, and marketing resellers.”
With Tiger Pistol’s user-friendly platform and TikTok’s extensive reach, brands, marketing resellers, and agencies can now unlock an additional outlet for vertical video advertising, driving engagement, and brand loyalty like never before. This advertiser expansion enhances Tiger Pistol’s existing social advertising capabilities that include short-form video for Meta’s Reels.
“TikTok has experienced explosive growth that shows no signs of slowing,” said Elliott. “Our clients asked if we could provide the same ease of scaled social advertising execution on TikTok as we’ve done for more than 10 years on Facebook and Instagram. Adding TikTok to our advertising ecosystem enables brands to connect with consumers and drive sales through local social media advertising across the largest social media publishers in the world.”
Related Posts
Decipher Your Data: Key Metrics for Franchise Marketers
Effective social advertising for franchisees isn’t a matter of luck—it’s a science. Translating metrics into actionable strategies remains one of the most critical skills a franchise marketer can possess. Let’s dive into how to sharpen this skill and build local social campaigns that dazzle and deliver. Defining Success: Setting Goals for Lo
Empowering Franchisee Activation: How to Outshine Competitors in Local Marketing
Your franchisees are out there running their own shows, trying to make a mark in your local markets. But guess what? Your competitors across the street are eyeing the same customers and vying for their attention. In this cutthroat landscape, activating franchisees in local marketing initiatives is vital. It’s all about aligning local efforts with [&hellip
Brands Dial Up Local Social Advertising Budgets Amid Economic Downturn
In a recent article published by Franchise Update Media, Tiger Pistol CEO Paul Elliott reveals a surprising trend: Franchise brands are increasing their local social advertising budgets amidst the economic downturn. Elliott says this trend is vital to supporting the health of all franchisees. “Local campaigns help brands and their franchisees spend
TikTok Advertising Excellence: 12 Field-Tested Strategies for Superior Results
TikTok has emerged as a powerhouse platform for advertisers looking to reach a youthful and engaged audience. To excel at TikTok advertising, follow these 12 expert best practices: Clear Objectives for TikTok Ads: Establishing Measurable Goals Kickstart your TikTok journey by establishing crystal-clear performance objectives. Whether it’s boosting brand a
