Driving Consistent Value: Success Stories from Franchise Marketers
Franchises across industries are facing unprecedented challenges as inflation continues to drive up operational costs. According to the 2024 IFA Annual Franchise Report, nearly nine in ten franchisees are feeling the pressure from rising expenses, with four in five reporting a decline in business earnings. As labor, inventory, and marketing costs soar, franchis
Maximizing ROI: Increase Performance and Reduce Marketing Costs with Local Advertising
In today’s challenging economic environment, franchises are feeling the pressure from all sides. Rising operational costs are driving down profitability, and marketing expenses are no exception. According to the IFA, 80% of franchisees experienced lower business earnings last year due to these increased costs, and one in four franchisees reported a significan
