How Education Franchise Brands Outperform Facebook Benchmarks with Local Advertising
Education franchises – such as tutoring centers, cooking academies, and swim schools – thrive on local enrollment. Parents and students make decisions based on proximity, trust, and reputation, yet national campaigns often struggle to resonate at the community level. A localized approach ensures that education brands connect with the right families at the right time, leading to higher engagement and increased enrollment.
Tiger Pistol’s local social advertising approach enables education franchises to launch hyperlocal campaigns at scale while maintaining cost efficiency. Campaigns achieve 34% lower CPC compared to Facebook benchmarks, making enrollment marketing more cost-effective, while CTR is 28% higher, reflecting stronger engagement from prospective students and parents. By running ads from local business pages rather than a national brand account, education providers build trust and credibility, reinforcing their presence as a valued part of the community.
Across all industries, Tiger Pistol’s local advertising platform consistently delivers more cost-effective results than Facebook benchmarks. Even during peak advertising seasons like Q4, Tiger Pistol’s technology ensures cost stability, with only a 10.5% increase in CPM compared to Facebook’s 28% surge.
Tiger Pistol’s localized approach to social advertising consistently outperforms nationally-run or non-localized campaigns by improving efficiency and engagement while lowering costs. Beyond cost savings, education brands benefit from hyperlocal targeting that fosters deeper community connections. By aligning campaigns with local events, academic calendars, and neighborhood-specific messaging, education providers create more meaningful interactions that lead to higher enrollment.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
Tiger Pistol Contributes Social Advertising Technology and Expertise to Greater Cleveland Food Bank for “Hunger-Free Holidays” TikTok Campaigns
Tiger Pistol launches TikTok social media advertising campaigns to help the Greater Cleveland Food Bank achieve its benevolent mission during the 2023 holiday season. Tiger Pistol, the most advanced local social media advertising platform, has partnered with the Greater Cleveland Food Bank, the largest hunger relief organization in Northeast Ohio to amplify t
Franchise Social Advertising Benchmark Report
See how we’ve helped franchises lower ad costs and soar past Facebook benchmarks. Get our benchmark report now and see how you compare. Get the Report A Sampling of Savings Get the Report to See How Your Industry Compares Lower CPC Home Services Lower CPC Fitness Lower CPM Healthcare Lower CPM Education Lower CPM Restaurants […]
How Restaurant Franchise Brands Outperform Facebook Benchmarks with Local Advertising
Restaurants rely on consistent foot traffic and repeat customers to thrive, but national campaigns often fail to capture local dining trends, special events, or seasonal promotions. For franchises and multi-location restaurant brands, reaching the right audience at the right time is critical to driving reservations, takeout orders, and in-store visits. With T
Maximizing Restaurant Revenue: Local Advertising Strategies for a Digital-First Era
The restaurant industry has seen dramatic shifts in recent years, with technology and consumer preferences evolving rapidly. According to the 2024 State of Restaurants Report, takeout and delivery have surged, with 95% of operators now utilizing online ordering platforms – most relying on three different solutions to meet demand. A staggering 72% of operator