Tiger Pistol Named Winner in Street Fight Innovator Awards

Tiger Pistol Named Winner in Street Fight Innovator Awards

Global-to-Local Social Advertising for Fortune 500 Beverage Company Honored for Best Social Media Campaign

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it won the Street Fight Innovator Awards for Best Social Media Campaign.

Tiger Pistol’s campaign rose above the competition based on the incredible social advertising results achieved for a Global Fortune 500 beverage company. The beverage giant had historically relied on national television commercials and on-site print collateral to drive performance for their beer brands, but those tactics lack the ability to localize and personalize the message. Tiger Pistol’s global-to-local capability enabled its beverage client to better connect with consumers at the right time and place, resulting in improved advertising relevancy that translates to increased foot traffic to their independent retail, restaurant, and bar locations; and ultimately more consumption of their beer brands.

“We are honored that Street Fight has selected Tiger Pistol as the winner of the Innovator Award for Best Social Media Campaign,” said Paul Elliott, Tiger Pistol CEO. “By shifting brand advertising dollars to local social campaigns, Tiger Pistol was able to create breakthrough social advertising campaigns for our global client that delivered more impactful consumer engagement. We are thrilled to have our technology innovation and business impact recognized by Street Fight.”

The Tiger Pistol Social Advertising Automation Platform for Local enabled the client to drive qualified local traffic to thousands of decentralized retail, restaurant, and bar locations worldwide, resulting in a 60 percent decrease in advertising cost in comparison to the brand’s previous advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program, by solving three broad challenges for the client:

  • Challenge #1
    • Hyper-local dynamic targeting specific to each business sales area.
  • Solution
    • Tiger Pistol technology automatically validates each location’s address when they onboard, checking for sufficient potential reach and deploying ads to the relevant local area.
  • Challenge #2
    • Advertising that’s both on-brand and personalized to each end-location.
  • Solution
    • Tiger Pistol utilizes dynamic copy fields, a selectable media library of brand-approved assets, and the ability to publish from the individual location’s Facebook and Instagram Business Pages tied to their local address.
  • Challenge #3
    • The ability to provide relevant campaign results to both brand and location.
  • Solution
    • Every location can access their own dashboard with real-time campaign results, plus the Tiger Pistol Platform provides aggregate reporting across campaign metrics and market-sales volume.

“The net result of overcoming these challenges is not only a lower cost of delivery compared to advertising the same products nationally, but also happier local business channels, as the real story of the global-to-local approach is that it brings enterprise strength tools into the local market,” said Elliott. “The local restaurant chain’s general manager or the local sports bar owner can now partner with the brand to drive increased foot traffic and beverage consumption for their establishments. It’s a true win-win for the brand and its independent retailers.”

Street Fight magazine reports on the cutting-edge innovators shaping the future of local media, advertising, and commerce every year. The Street Fight Innovator Awards celebrate champions and innovators driving success in location-based technology, media, and marketing.

Winners were announced November 14 via streetfightmag.com, Street Fight Daily newsletter and various social media platforms.

See exactly how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, visit www.tigerpistol.com/request-a-demo.
Tiger Pistol Wins Digiday Tech Award

Tiger Pistol Named Digiday Tech Award Winner

Tiger Pistol’s Social Advertising Automation Platform Wins Best Social Marketing Tools/Platform

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it has won the prestigious Digiday Technology Award for Best Social Marketing Tools/Platform.

Joe Nathan, Director Client Management, and Talia Wachtel, VP Client Management accept the Digiday Technology Award for Best Social Marketing Platform/Tools at the Digiday Awards Gala in New York City.

Tiger Pistol stood out among industry competitors based on the remarkable social advertising results achieved for a Global Fortune 500 consumer product client. Among other benefits, the client’s use of the platform to drive traffic to thousands of locations worldwide resulted in a 60 percent decrease in advertising cost in comparison to the brand’s national advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program.

“We are honored that Digiday has recognized Tiger Pistol as the leading social marketing platform to manage and scale social advertising efforts,” said Paul Elliott, Tiger Pistol CEO. “The selection of Tiger Pistol over other leading social advertising tool providers is validation of our category leadership position and that our global-to-local approach outperforms comparable brand-level campaign executions.”

The scale and efficiency provided by the Platform consistently gives Tiger Pistol clients a game-changing competitive advantage, increasing localization, personalization, and relevancy with the ability to publish global campaigns from local social pages, improving campaign effectiveness while reducing advertising costs.

“While every client is unique in their particular use case, the global-to-local approach is the future of social advertising, allowing brands to scale their marketing efforts by utilizing and empowering their locations to foster consumer connections via social advertising,” said Elliott. “Brand campaigns still have their place, but locally-executed campaigns stand out in their ability to dial up relevance through localization and personalization, and more relevance usually equates to better performance. Ultimately, it will be those brands who evolve to a more global-plus-local approach that will unleash the next wave of innovation in digital advertising. Tiger Pistol’s platform enables that shift.”

The Digiday Technology Awards recognize the technology modernizing media and marketing, bringing efficiency and effectiveness to brands and agencies worldwide.  Winners were announced November 14 at the Digiday Technology Awards Gala in New York City.

See exactly how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, visit Tigerpistol.com/request-a-demo.

Revamping Your Strategy and Audiences for the Latest “Safe & Civil” Facebook Advertising Update

Your social advertising strategy and audiences may need a bit of an overhaul to align with updates to Facebook’s “Safe & Civil” Advertising Policies, especially if they fall within particular categories.

Last year, I wrote an analysis of Facebook’s swift changes to Housing, Employment and Credit Opportunities Policy. The Non-Discrimination Policy, as it became know, was born from a complaint issued by The U.S. Department of Housing and Urban Development (HUD). Part of the social network’s solution was to remove “over 5,000 targeting options to help prevent misuse,” in an effort to keep Facebook advertising “safe and civil” by promoting a positive social advertising atmosphere.

Fast-forward to 2019, Facebook announced that one of their “top priorities is protecting people from discrimination” on their Platform, and as a part of their settlement with the groups that filed lawsuits against them, they would be enacting changes to protect Facebook users. These amendments include:

  • Changes to geolocation targeting by the elimination of zip code targeting;
  • Changes to age and gender targeting; and
  • Limited detailed targeting parameters for housing, employment, and credit opportunity campaigns.

By August, the above changes became what is now known as the Special Ad Category. Every US-targeted campaign – yes, campaign – that corresponds to a housing, credit, or employment opportunity must have one of the three categories applied – a major change considering the previous iteration certified compliance for the entire ad account.

Campaign audiences also take a hit. On top of previously announced changes to gender, age, and zip code targeting, users could no longer target by multicultural affinity “or any detailed options describing or appearing to relate to protected characteristics In other words, Special Ad Category campaigns are meant to target the broadest audience possible.

You may be wondering “what about my Lookalike and other Custom Audiences?” Those were nixed too. Instead, advertisers can opt for Special Ad Audiences that are built in a similar fashion to previous custom audiences but ignoring age, gender, or zip code.

How do you choose correctly?

Choosing a Special Ad Category is pretty simple. Nine out of ten times if you have an inkling your campaign is going to be flagged, it will be. So, what options can you choose?

In Facebook’s Help Center, you can find a guide to choosing the correct category. The breakdown Facebook provides is as follows:

  • Credit Opportunity: Ads that promote or directly link to a credit opportunity, including but not limited to credit card offers, auto loans, personal or business loan services, mortgage loans, and long-term financing. This also includes brand ads for credit cards that include a specific credit offer.
  • Employment Opportunity: Ads that promote or directly link to an employment opportunity, including, but not limited to, part- or full-time jobs, internships, or professional certification programs. Related ads that fall within this category include promotions for job boards or fairs, aggregation services, or ads detailing perks a company may provide, regardless of a specific job offer.
  • Housing Opportunity or Related Service: Ads that promote or directly link to a housing opportunity or related service, including, but not limited to, listings for the sale or rental of a home or apartment, homeowners insurance, mortgage insurance, mortgage loans, and home equity or appraisal services.

How can I prepare prior to launch?

Our team at Tiger Pistol can say with certainty that any campaign that falls within this umbrella will require Special Ads certification and likely requires an audience update. To better prepare yourself, make sure:

  • Your audience does not include zip code targeting and targets a minimum of 15-miles (if you target an address or city)
  • Your audience targets Adults 18+
  • Your copy falls within Facebook Policies

If your customer is running a campaign that does fall within one of the three categories, it’s best to launch your campaign with a Special Ads Category applied prior to publishing. This will save you time and a headache resolving errors during the length of your campaign.

If your campaign gets flagged during its flight, first check your ad copy – something in there may have set off the Policy algorithm. An easy example would be “We’re hiring for all positions!” in your body copy, but you haven’t applied Special Ad Category: Employment. If you can say definitively whether or not your customer falls within a housing, employment, or credit opportunity, make sure you’ve applied the appropriate category, then adjust your audience to fall in line with Policy and republish. 

When in doubt, apply a category – it will benefit you and your campaigns in the long run.

Want to make sure your locations or customers ads are within Facebook Policy every time? Contact us today. 

Tiger Pistol at Yext: Search and Social, the Yin and Yang of Online Advertising

While hundreds of companies and brands gathered in NYC last week to talk about The Future of Search at Yext’s annual ONWARD19 conference, Tiger Pistol offered up the Yang to the conference theme’s Yin.

Tiger Pistol’s Talia Wachtel, VP of Client Management, took the stage to discuss the symbiotic relationship between local social advertising and search, and how local social is often the missing link in advertising campaigns. 

“Search is all about connecting with the hand-raisers, those who have expressed an interest,” said Wachtel. “Yet if you are just servicing the people actively in-market, you are missing the opportunity to extend your reach. That’s where social advertising becomes the perfect compliment to search. Social advertising goes beyond the hand-raisers, creating the need versus waiting for the need to be expressed.”  

Wachtel launched her talk, “When Ecommerce Isn’t Enough: Driving Local Consumer Engagement Through Social Media,” with two key metrics: 

Those two stats highlight the importance of reaching the local consumer, but just how can a marketer go about doing that? Especially when the past 20 years of advertising have been dominated by global marketing strategies that traditionally target everyone, and were not necessarily dynamic to the local consumer. 

Wachtel continued by discussing how the launch of the iPhone and the creation of social media platforms like Facebook seriously changed the playing field for global advertising campaigns. Suddenly marketers had to adjust to a landscape where users were consuming personalized information through feeds that allowed them to only see what mattered to them.

Wachtel acknowledged that moving dollars, all or part, from a global strategy to a local strategy is a tough decision, but the question is, 

“Is your brand willing to give up a certain level of control to gain the performance benefits of personalization and localization?” 

Marketers face challenges with changing platforms and questions on how to ensure that the messaging being used at the local level has synergy not only across locations, but with brand messaging as well.

Wachtel argued if a marketer can overcome these challenges by using local assets, advertising to a hyper-local audience, and target a relevant message to their local consumers, they’re in for some big rewards:

  • The brand’s advertising will have a higher relevancy, meaning more return out of ad spend and dollars being used to reach the right people at the right time, driving them to take action close to home.
  • By engaging locations in marketing efforts, locations are enabled to participate in the success of the campaigns, which promotes a feedback loop from the location to the market or brand. 
  • This feedback loop ultimately helps the brand maintain their messaging at the location level.

All this is typically easier said than done, because there are a lot of hurdles that marketers need to clear in order to gain the benefits of localized marketing through social media. 

Tiger Pistol, a Facebook Marketing Partner since 2013, has been developing automated technology that is designed to help brands and agencies tackle these obstacles. Tiger Pistol utilizes location data that can be managed through Yext to create dynamic ads distributed to 1000s of locations. This takes about as much effort as it would take to set up one campaign on Facebook Ads Manager.

Better yet, as Watchel mentioned, the numbers speak for themselves. While other marketers are seeing a rise in CPMs (cost-per-thousand-impressions) on average of 122% YOY. Tiger Pistol’s own data shows that ads run on the Tiger Pistol platform have benefited from a drop in average CPMs of about 17%. 

Yext ONWARD19 was packed with speakers discussing the latest in search technology and strategies to help keep brands relevant and on the cutting edge with their locations. But as mentioned, search is only half the local advertising equation. While search may pull in those interested in your product, local social advertising provides a cost-effective push, not only getting your message out to people who could be interested in your product, but also directing them exactly where to buy. 

Learn how Tiger Pistol can localize and personalize your social advertising so you can get the performance benefits of a global-to-local strategy. Contact us today
Tiger Pistol Launches Dynamic Video Ad Creation Capability to Its Social Advertising for Local Platform

Tiger Pistol Launches Dynamic Video Ad Creation Capability to Its Social Advertising for Local Platform

New Capability Unlocks High-Performing Video Advertising Opportunities

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced the launch of its new dynamic video capabilities for social advertising.

“With this new capability, Tiger Pistol is committing to a new standard of social media advertising offerings for our clients, with high-quality, engaging videos that are scalable, customizable, and repeatable,” said Paul Elliott, Tiger Pistol CEO. “Historically, the lack of high quality, relevant video assets has prevented most locally-targeted social advertising campaigns from utilizing video ads, which is a significant issue, since they typically outperform their static image counterparts.”

The capability allows Tiger Pistol Platform users to create high-quality videos, cost-effectively, using their current asset library of images and ad copy. Users add images and corresponding ad text into the theme wizard of their choosing, then the artificial intelligence engine creates videos complete with effects that enhance key focal points in the ad. The capability supports vertical video, standard horizontal, and square, providing flexibility to support the full range of ad types and placements.

“We wanted our advertisers to be able to utilize their existing image assets in a more attention-grabbing way, going well beyond a simple slideshow,” said Reid Sheppard, Tiger Pistol SVP, Engineering. “This new capability delivers this in a big way, giving our users’ ads that add wow-factor and the associated performance benefits of video.”

Whether for global brands wanting to enable local advertising throughout their footprint, agencies servicing their multi-location clients, or SMB resellers needing to support the individual needs of single location businesses, Tiger Pistol’s new video capability provides an elegant and highly scalable in-platform solution that simplifies the creation of video content.

To request a demo of Tiger Pistol’s new video capabilities, visit www.tigerpistol.com/request-a-demo.

 

Decision 2020: Changes to Facebook’s Social & Political Ads Process

In the wake of the 2016 US Election, Facebook made drastic changes to its policies regarding Political Ads and the way they would be handled. Among the changes are the Ad Library and the requirement of advertisers to be authorized. In some ways, this may be seen as Facebook’s move to keep Political Ads out of users’ News Feeds and to avoid renewed criticism experienced after the last presidential election.

With the 2020 election season on the horizon, Facebook added further requirements to the policy, asking even more of advertisers for the coming election season. This change also includes a heavy investment in people (read: an increase in policy reviewers) and improving its technology to “proactively identify abuse and help prevent foreign interference.” 

So – where do you start? You can tell a Political Ad from a normal sponsored post by the disclaimer: “Paid for By,” which states who has funded the ads. In a recent update, Facebook stated, “Despite [the] requirements, there are a number of cases where advertisers have attempted to put misleading “Paid for By” disclaimers on their ads.” 

In the wake of this latest round of Political Ad deception, Facebook chose to roll out further updates to the Political Ads process, requiring Disclaimer Approval and the submission of further information about the organization running the ads.

The good news? Nothing regarding the authorization process on a user-level has changed. “Confirming Your Identity” is still required for any user wanting to run political or social issue-related ads.

The not-so-great news? Your “Paid for By” disclaimer requires an extra bit of work. In addition to providing important business information such as an address, business email, and matching website, one of the following is required:

  1. A Tax-registered organization identification number (i.e. EIN)
  2. A government website domain that matches an email ending in .gov or .mil
  3. A Federal Election Commission (FEC) identification number

For SMBs or local politicians who aren’t credentialed in this way, Facebook does provide two other options when submitting Disclaimers for approval:

  1. Submitting a verifiable phone number, business email, mail-deliverable address, and a business website with a domain that matches the email; or
  2. Submitting no organization-related information. Facebook will not allow the usage of a registered organization name in disclaimers for users who choose this option.

When all is said and done, what does this do for your ads? For options 1-3, an “i” icon will appear in the upper-right corner that states this is a “Confirmed Organization.” For options 4-5, the “i” will instead read “About this ad.”

Ultimately, Facebook wants to provide users with more knowledge about who is influencing them within their social feeds. Facebook further states, “This will allow people to confidently gauge the legitimacy of an organization and quickly raise questions or concerns if they find anything out of the ordinary.

In addition to these five options, Facebook overhauled its list of social issues within the United States, narrowing them down to a set of 10. The original list was “meant to be fluid,” but was a pain point for many users who appealed wrongly flagged ads that were caught in the error net. Facebook says its authorization process will still be enforced, but ads that merely advocate or discuss social issues will not require further authorization –unlike previous iterations of this policy.

For a full list of social issues within your country, click here.

Now, you’re probably asking yourself “how does this apply to me?” If you’re looking to run ads relating to Social Issues or true Political Ads, we suggest budgeting an extra bit of time into your schedule. From experience, Facebook is reviewing every “Paid for By” Disclaimer submitted for legitimacy and will send it back for review if updates are required. The social network has even gone so far as to build a helpful one-sheeter, which can be reviewed here.

If you’re running ads outside of these categories but were flagged for social issues, our best recommendation is to appeal. If you can provide the Facebook Policy Team with legitimate reasons why your ads aren’t of a political or social nature (ie. you’re an electrician who specializes in alternative energy installations). They’re pretty good about reactivating campaigns. Remember, the Tiger Pistol team is always here to help!

Let’s talk about how our team of experts can scale your social advertising campaigns. 

Tiger Pistol Named Finalist in Street Fight Innovator Awards

Tiger Pistol Named Finalist in Street Fight Innovator Awards

Local Social Advertising at Global Scale for Fortune 500 Beverage Company Honored for Best Social Media Campaign

Tiger Pistol, Inc., the only social advertising platform that delivers local activation at global scale, today announced that it has been named a finalist in the Street Fight Innovator Awards for Best Social Media Campaign.

Tiger Pistol’s nomination was based on the incredible results achieved for a Global Fortune 500 beverage company. Among other benefits, the client’s use of the platform to drive traffic to thousands of locations worldwide resulted in a 60 percent decrease in cost per thousand impressions (CPM) in comparison to the brand’s national advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program.

“We are honored that Street Fight has named Tiger Pistol as a finalist for Best Social Media Campaign,” said Paul Elliott, Tiger Pistol CEO. “The Tiger Pistol Platform is purpose-built to overcome the challenges of locally-activating social advertising campaigns at scale, and in the case of this campaign, the challenge was to engage with a decentralized, global network of independent retailers, bars, and restaurants. The result was a true win-win through local advertising – the brand achieved a higher ROI on its advertising investment, and the local businesses reaped the benefit of increased foot traffic and sales by publishing the branded ads through their local Facebook Pages.”

Street Fight magazine reports on the cutting-edge innovators shaping the future of local media, advertising, and commerce every year. The Street Fight Innovator Awards celebrate champions and innovators driving success in location-based technology, media and marketing.

Winners will be announced November 14 via streetfightmag.com, Street Fight Daily newsletter and various social media platforms.

To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies request a demo today.

What Facebook’s New Campaign Budget Optimization Rules Mean for Your Company

From September of this year, Facebook began requiring all of its advertisers using native tools to utilize Campaign Budget Optimization. “CBO,” as it’s now known, is a feature that was first introduced back in November 2017, but has since been optional until now. It represents a fundamental shift in how budgets are managed on Facebook, moving them from the Ad Set level to the campaign level and contrasting with the original hierarchy that left budget management to the ad set level, where audiences and placements are set. With CBO enabled, Facebook will now automatically distribute budgets dynamically across ad sets within a campaign based on performance. 

Facebook highlights three key benefits to the change:

  1. Maximizes the total value of an advertiser’s campaign, as budget automatically shifts between ad sets in real-time based on performance.
  2. Helps lower the cost per result and increase return on ad spend.
  3. Saves advertisers time by eliminating the need to manually shift budgets between ad sets.

These benefits all pass the “smell test,” at least in terms of logic. No longer having to worry about shifting budgets manually? Putting more dollars into the best performing ad sets? It all sounds great in theory. 

In truth, Facebook’s CBO requirement only applies to advertisers working in Facebook’s native tools, Business, and Ads Manager. Tiger Pistol made the decision to shift all campaigns published through our tools to CBO in concert with the requirement to native advertisers. While the thought of any loss of control over campaign management commonly instills fear in digital marketers, Tiger Pistol has proven time and time again how ad automation nets out positively for advertisers. CBO represents another move toward further automation from Facebook.  

Worried about what CBO means for your campaigns? If you are a seasoned Facebook advertising veteran, it is likely you are no stranger to the tactics that underly CBO:

CBO is going to do what you’re probably already doing 

If you’re a regular at the Tiger Pistol Blog, you know one of our favorite testing automations that Tiger Pistol’s Platform provides is Audience testing. If you’ve been spending time running campaigns in Business Manager, you probably have been manually trying to mimic variable Ad Set budgets across your different audiences – checking every week and shifting dollars as CPX rise and fall. CBO is simply going to do this for you.

You’re probably guessing most of the time when you partition your budgets. 

Unless you painstakingly tested one audience parameter at a time and have a magic eight ball to account for seasonality and ever-changing user behavior, do you really know which among your stacked custom audiences, or that collection of interests you’ve curated, is going to outperform the other? More than likely you have a bit of data to know you’re audiences are relevant, but you don’t have certainty in terms of which is going to drive the best performance at any given time. CBO accounts for this, as it waits for performance data then simply shifts budgets away from underperforming audiences and more into the ones that drive conversions.

Humans are slower than computers. 

And of course, CBO, powered by machine learning, operates in real-time. Even in the most ideal of conditions, humans simply are not able to match an optimization computer that can take instantaneous action. CBO ultimately leaves the time-sensitive actions to the computer and frees up marketers to focus more on what they’re good at – strategy.

The move to CBO is another in a growing line of changes by Facebook to encourage advertisers to take further advantage of automation and machine learning. Automation being the core of the Tiger Pistol toolset, CBO has the potential to make what we already do better – create campaigns that respond and optimize to user behavior in real-time – while also enabling advertisers to glean new testing insights to further supercharge their campaigns. This is especially important as both social budgets and number of advertisers continue to grow. It will be those whom best take advantage of automation that will ultimately rise above the rest.

Ready to take advantage of Tiger Pistol’s CBO tools at scale? Contact us today! 

After earning his Masters in Mass Communications in 2015, Chris Mayer worked at Facebook prior to joining Tiger Pistol as a Project Manager. He specializes in helping digital agencies and national brands build scaled Facebook advertising solutions with an emphasis on local activation. Outside the office, he enjoys, basketball, Formula One, and sharing opinions on film and television.

Tiger Pistol Announces Yext Sponsorship, Speaking Engagement

Tiger Pistol Announces Yext ONWARD19 Conference Sponsorship, Speaking Engagement

Breakout Session to Discuss How Brands Can Effectively Take Enterprise Advertising to the Local Level

Tiger Pistol, the world’s number one social advertising automation platform for local, recently announced its official sponsorship of Yext’s annual conference, ONWARD19: The Future of Search, taking place October 29-30th at the New York Marriott Marquis.

On Day 2 of ONWARD19, October 30, at 3:45 PM, Tiger Pistol will present “When Ecommerce Isn’t Enough: Driving Local Consumer Engagement Through Social Advertising.”

“Most brands have robust national advertising campaigns, and while these are important for driving broad awareness through activation via traditional channels, they ultimately lack a local touchpoint that allows them to reach potential customers when and where it counts,” said Talia Wachtel, VP, Client Management for Tiger Pistol. “Our presentation will address the two major challenges brands face when it comes to advertising: 1. Communicating their brand message and product positioning at scale; and 2. Activating local consumers to visit their locations or channel stores where their products are sold.”

During its breakout, Tiger Pistol will cover:

  • How enterprise brands can drive additional foot traffic
  • How brands can increase awareness and reduce costs by taking enterprise advertising to the local level
  • Case studies outlining campaign success factors

“Tiger Pistol pioneered the shift from national social advertising campaigns to better-performing local campaigns from local pages,” said Wachtel. “While industry news reports show that Facebook costs are rising, with cost per metrics (CPMs) growing by 122%, users of Tiger Pistol’s platform are realizing inverse results with an overall CPM decrease of 16.50% in a YOY 2018-2019 comparison. In some instances, we’ve seen 60% lower CPMs compared to clients’ national brand efforts.”

Tiger Pistol will also provide interactive platform demonstrations at the conference.

Together, Tiger Pistol and Yext provide advanced social advertising and local activation benefits to mutual customers. By connecting their Yext account to Tiger Pistol’s platform, brands can sync their location names, websites, contact information, addresses, and Facebook Business Pages, and deploy thousands of localized campaigns across the Facebook family of applications within minutes. All location information, including their Facebook Business Pages, auto-populates in Tiger Pistol’s platform and is updated as changes occur in Yext.

To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, visit www.tigerpistol.com.

eBook: Best Practice Facebook Advertising for Enterprise Brands

Facebook recently released their “Power 5” Best Practices. While these social advertising best practices are relevant to all types of Facebook Advertising, they can get harder to implement for multi-location brands. In our latest eBook, “Best Practice Facebook Advertising for Enterprise Brands,” we’ll cover how easy it can be for enterprise brands to locally activate their social advertising at scale – complete with impactful use cases. Tiger Pistol