Why Local Results Matter More Than Aggregate Metrics in Franchise Advertising
Marketers are expected to do more than generate impressions. They’re expected to prove impact. But in franchise systems, that’s easier said than done. When campaigns run across hundreds of locations, on multiple platforms, and with varied objectives, performance data often becomes scattered, delayed, or too broad to act on. Aggregate KPIs might look good, b
Why Automation Is Essential for Scaling Local Advertising in QSR Franchise Systems
QSR franchise marketers are stretched thin. Teams of two or three are managing campaigns across hundreds—or thousands—of locations, often across multiple platforms. The work is constant: building creative, fielding franchisee questions, approving assets, tracking performance, adjusting budgets. And the more successful the program, the more labor-intensive i
Structured Choice: The QSR Franchise Marketing Strategy That Builds Trust and Protects the Brand
QSR franchise marketers walk a fine line: protect the brand, but empower the franchisee. Too much control, and operators disengage. Too little, and the brand loses consistency. The solution isn’t full freedom or rigid governance. It’s structured choice. Why Structured Choice Wins QSR franchisees don’t want to write campaigns from scratch. They want to sel
How Easy-to-Use Tools Drive QSR Franchisee Participation in Local Advertising
QSR Franchisees are operators first. Their day starts with staffing issues, supply shipments, equipment checks—not ad copy. For most, even the idea of launching a campaign sounds time-consuming, expensive, or risky. Yet participation in local advertising is exactly what drives traffic, builds loyalty, and sustains growth. The barrier isn’t motivation. It’
Where QSR Decisions Happen Now: Facebook, Instagram, TikTok
Diners no longer wait for ads to find them—they seek out what they want in the moment. That moment happens on Facebook, Instagram, and TikTok. It’s visual, mobile, and driven by algorithms that prioritize relevance over reach. For QSR marketers, the question isn’t whether to advertise on these platforms. The question is how to do […]
Why Local Is the Strategy QSR Brands Can’t Afford to Ignore
Margins are shrinking. Competition is multiplying. And nearly 7 in 10 franchisees now name inflation and rising costs as their top challenge. But as operating expenses climb, diner behavior is pointing marketers to a clear path forward. Customers are still spending. They’re just spending differently. Diners Are Choosing Value, and They’re Finding It Online
New Report from Localogy and Tiger Pistol Examines a Post-TikTok America
Survey of 750 SMBs Reveals Who’s at Risk, Who’s Poised to Win, and How to Prepare With TikTok facing a June 19 deadline to divest or be banned in the United States, Tiger Pistol, the most advanced local advertising platform, and Localogy, the leading local commerce trade association, have teamed up to release a critical […]
What Pizza Franchises Are Learning About Local Advertising, and Why It Matters
Beneath the surface of the national marketing machine lies a quiet shift in strategy, one driven not by broad campaigns but by precision. For pizza franchises, the numbers are clear: localized social advertising is producing returns once thought reserved for national budgets. Over the past six months, data from campaigns run through Tiger Pistol’s platfor
A Trust-Driven Growth Model: How Empowerment Builds Stronger Franchise Systems
When franchisees are equipped to run brand-approved, localized campaigns, performance improves. But the impact goes further than lower CPMs and higher click-through rates. The real return is trust, between franchisor and franchisee, between brand and customer, between local presence and national strength. Trust is what turns performance into loyalty. It’s wha
Comprehensive Facebook Benchmarks for Home Services Franchises
Performance makes the case. Localized advertising isn’t just the right strategic move. It’s the more effective one. When franchisees launch campaigns from their own pages with brand-approved creative and localized targeting, they beat Facebook’s own benchmarks, often by wide margins. Across reach and traffic campaigns, Tiger Pistol’s local execution
