Unpacking Meta’s Advantage and Advantage+: A Q&A with Tiger Pistol’s VP of Product
We recently caught up with Bob Govia, Tiger Pistol’s VP of Product, for a Q&A. We discussed Meta’s exciting rebranding of its AI campaign automation and optimization functionalities. Furthermore, we explored the latest release of their powerful AI creative capabilities, now accessible through Meta’s marketing API. Unveiling Advantage and
Avoiding Social Advertising Overlap Between Your Consumer Brand and Channel Partners
Consumer brands rely on strong relationships with their channel partners to extend their market share and achieve a local brand presence. Brands that provide social advertising programs as part of their overall channel marketing package reap far larger returns than merely providing brand assets. However, a common concern is whether local channel campaigns will
Revolutionize Marketing Accountability with Local Advertising
Marketing accountability has transformed thanks to tech advancements, shifting business priorities, and the demand for improved ROI tracking. In earlier times, marketers honed in on surface-level metrics like impressions and reach, which failed to truly show a campaign’s effect on profits. But times have changed. A Capgemini study discovered that over 75%
Navigating Compliance Urgency: European Privacy Regulations, Meta’s Platform Modifications, and AdTech Challenges
European Privacy Regulations and Meta’s Platform Changes The European Union (EU) has recently introduced the Digital Services Act (DSA) as an additional measure under the General Data Protection Regulation (GDPR), aimed at implementing stricter regulations within the digital realm. This new legislation now imposes greater responsibilities on advertising t
Infographic: 2 Ways Brands Can Localize & Personalize Meta Advertising
Localizing your Facebook and Instagram ads is crucial for reaching your target audience more effectively, building trust and credibility with potential customers, and ultimately driving more conversions and revenue for your business. Despite the desire to localize, there is much confusion surrounding the best approach. To set the record straight, we have create
Supercharging Your Local Partners: Social Advertising Strategies for Targeted Market Growth
Local partners, such as trade partners, agents, franchisees, dealers, or distributors, can serve as valuable conduits to link shoppers from national and regional brand awareness to specific points of purchase. In highly competitive markets, leveraging localized Facebook and Instagram advertising through local partners can be a highly effective strategy for bran
From Compliance to Campaign Execution: Why Local Social Advertising at Scale Requires Specialized Expertise
Effective Facebook and Instagram advertising at scale requires specialized expertise to ensure campaigns are developed and executed in a way that maximizes results. When evaluating a social AdTech partner, make sure they can speak in-depth about how their team and tools address the following areas of importance. Meta’s Constantly Changing Landscape Meta is ev
Navigating Rebranding Challenges: How to Get Channel Partners on Board
Rebranding isn’t a spur-of-the-moment decision – it’s the result of months of planning, strategizing, and creative brainstorming. Marketers invest anywhere from 12 to 18 months in crafting a new brand identity that reflects their company’s values, resonates with their audience, and sets them apart from the competition. But successful rebrand
3 Table Stakes for Brands Growing Channel Partner Programs
A recent report by Demand Gen revealed that brands plan to increase investments in channel programs. “Channel program budgets will be boosted by nearly 70% of those surveyed, as they upgrade a variety of support services and activities such as partner training, channel incentives and partner relationship management.” Here’s the deal: Training & In
Localize and Conquer: How Social Ads Launched from Channel Partner Facebook Business Pages Outshine Geo-targeted Ads
The world of social advertising is evolving, and smart brands are pivoting towards a more localized approach. It’s time to ditch geo-targeted ads and embrace local social ads from channel partner or franchisee Facebook Business Pages. Local social ads hold a treasure trove of benefits that cannot be matched by their geo-targeted counterparts. Whether your
