To Automate or To Empower? Brands, Partners, and Co-Marketing Solutions
To automate or empower? That is the question facing brands that rely on channel partners to drive sales. As co-marketing tools for social advertising have developed, brands that rely on retail channel partners or sales agents to sell their products are faced with a unique dilemma. They can empower these intermediaries with the tools to […]
Do National Social Campaigns Compete with Local Social Advertising?
We speak with brand marketers all the time who instantly see the value of Facebook at the partner level because it’s truly new audience acquisition. Yet only 2% of the organic Facebook posts your partners make are seen, and even then, they’re only served to people who already liked their Page. Inevitably, the question gets […]
Lock it Down: How to Ensure Brand Safety Across Channel Partners
No more are the risks of social media more pronounced than for through-channel marketers. But safety means different things for different industries. No matter the vertical, there are three things that marketers can use to ensure brand safety: In this article, we will present the three ways to guarantee compliance by demonstrating it through vertical [&hellip
Leveraging First Party Data from Customer Loyalty Programs
Since the release of iOS 14 in September 2020, brands and retailers who use their Facebook ads as a way to collect customer data, have had to pivot. Now when a consumer uses any of Facebook’s family of apps on an iPhone, they will be asked to opt in or out of data tracking. Therefore, […]
Avoiding Social Advertising Overlap Between Your Franchise and Franchisees
When it comes to advertising, franchisees want to make sure they’re getting their money’s worth from their franchise partnership. Most specifically, franchisees want to ensure their advertising spend contributions will drive to their specific store vs. the national-level awareness ads run by the franchise. Collaborative advertising removes the friction. Her
The Case for Brands to Implement a Local Social Advertising Program
A common thinking is that if you’re a national brand, you should be doing national advertising. The reality is that despite how large your brand is, 75% of all transactions still occur at a local retailer. We’re not saying national advertising doesn’t have its place, but by only focusing on brand-level advertising, you’re missing out on […]
iOS 14 – Impact on Facebook Advertising
This is the latest tug-of-war between consumer privacy and effective digital advertising. It pits Apple against Facebook, Google, and others. At stake for ad tech: ad revenue, results, and more relevant ads for consumers. At stake for users: privacy protection, the use of their data for marketing, and – the future of “free” software. App
How Local Ads from Local Pages Increase Relevancy and Decrease Advertising Costs
There is much talk in social media marketing about the importance of “local” social. But what does that really mean in practice? Put simply, localization drives ad relevancy. When we look at the factors that make an ad more relevant, it boils down to two modifiers on your advertiser bid: Estimated Action Rates and Ad […]
