Shrimp and Social Advertising: The Unlikely Connection
“What’s with the shrimp?” A fair question. I mean, what could shrimp possibly have to do with collaborative social advertising at global scale? Metaphorically speaking – absolutely everything. The Tiger Pistol shrimp, just 5 cm full-grown, possesses a powerful advantage. By snapping its one extra large claw, it creates an underwater shockwave, complete
Does Proximity-based Advertising Matter in a COVID World?
People may be moving physically less, but proximity still matters. Even when transacting digitally, consumers prefer to purchase from businesses that are closest to them. Whether for love of local businesses, the fastest shipping time, or their own familiarity with their neighborhood. With COVID continuing to force businesses and consumers to evolve their habit
3 Ways to Increase the Effectiveness of your Local Advertising Creative
Collaborative creative permits brands to speak to communities by localizing messaging and media through local points of sale. These points of sale might be an independently operated SMB, a chain store, sales agent, or even a vending machine. No matter the front, collaborative creative is all about making the local merchant the hero of the […]
The Secret Weapon Brands Need to Fight Against Facebook’s Rising Cost of Advertising
Facebook CPMs are rising once again, and it’s no surprise that as parts of the world begin to approach a more real sense of normalcy, brands are returning to the platform after many months of holding or reducing spend. While there has always been some seasonality to Facebook CPMs, both COVID’s upheaval and the social […]
How Collaborative Advertising Delivers Exponential Success for Brands & Their Channel Partners
With everybody and their mother using social media these days to advertise, it’s necessary for brands to create effective marketing messages that reach and resonate with their consumer base. Enter collaborative social advertising. Through a symbiotic process, brands empower their channel-partners with resources and templatized branding materials while cha
Tiger Pistol is the Most Awarded and Recognized Social Media Platform of 2020
Tiger Pistol Recognized for Excellence in Social Media Advertising, Innovation, and Strategy Tiger Pistol, the only social advertising platform that delivers local activation at global scale, is the most awarded and recognized social media platform of 2020. In the span of 12 months, Tiger Pistol was recognized by Digiday as the Best Social Media Marketing [&h
Academic Study: Collaborative Content Increases Sales Activity
On social media, brands sit at the center of an interconnected network of brand intermediaries, partners, and consumers. The research outlined in this blog reveals that brand awareness, content quality, and consumer interactivity are the primary drivers (or mediators) of latent sales activity within brand networks. Brands that are proactive in establishing conn
Can Every Ad Speak to Me? Chasing the Holy Grail of Collaborative Social Advertising
The Math The World Trade Organization says the world GDP is $80 trillion. The organization also says that 75% of worldwide sales flows through indirect channels. How many reasons does your brand have to capitalize on indirect channel sales with collaborative advertising? 60 Trillion Reasons Yet, many brands still rely on antiquated and ineffective methods [&h
Empowering Real Estate Agents with Collaborative Social Advertising
https://youtu.be/zCT57WeF-jM Recently, Dawn Perry, Senior Vice President of Cross Brand Marketing at Realogy, a Fortune 500 real estate services provider appeared on Property Radar’s The Data Driven Real Estate Podcast. Among other forward-thinking approaches, Perry discussed Social Ad Engine, a purpose-built collaborative social advertising solution develope
To Automate or To Empower? Brands, Partners, and Co-Marketing Solutions
To automate or empower? That is the question facing brands that rely on channel partners to drive sales. As co-marketing tools for social advertising have developed, brands that rely on retail channel partners or sales agents to sell their products are faced with a unique dilemma. They can empower these intermediaries with the tools to […]
