Is it time for a Scale Evaluation? Let’s Talk About Your Brand’s Paid Presence
Long gone are the days of social media managers being an afterthought. In 2021, every brand and marketing agency recognizes the importance of captivating and converting via social scroll. Though social advertising has matured rapidly in the last 5 years, many brands still believe big picture national or DMA-level social advertising satisfies their goals. What [
Academic Research: The Power of Paid Aggregation for Brands
Multiple forms of content aggregated together can be enhanced through paid advertising. A study by Stanford School of Business marketing professors Navdeep S. Sahni and Harikesh S. Nair, proves this out through the results of a large scale field experiment on a restaurant review application. While much of their learnings can extend to both organic [
How to Empower your Franchisees with Brand-Safe, High-Performing Collaborative Advertising Tools
The Do it Themselves Engagement Model: Effective Advertising, Easily Executed As a marketer responsible for providing your partners with effective advertising tools, you likely struggle with: Leveraging a brand correctly is critical to the success of every interdependently-owned or franchised partner. Unfortunately, many brands’ messaging and resources ge
Lock it Down: How to Ensure Brand Safety Across Channel Partners
No more are the risks of social media more pronounced than for through-channel marketers. But safety means different things for different industries. No matter the vertical, there are three things that marketers can use to ensure brand safety: In this article, we will present the three ways to guarantee compliance by demonstrating it through vertical [&he
Level Up Your Digital Marketing Strategy with Omnichannel Collaborative Advertising
Level Up Your Digital Marketing Strategy with Omnichannel Collaborative Advertising It’s no secret that marketers have been playing their game on hard mode since COVID appeared on the scene. Just a few months ago, it appeared we may get a reprieve as the world started to feel a little more normal after the spring vaccination […]
Collaborative Advertising: Leveraging First Party Data from Customer Loyalty Programs
Since the release of iOS 14 in September 2020, brands and retailers who use their Facebook ads as a way to collect customer data, have had to pivot. Now when a consumer uses any of Facebook’s family of apps on an iPhone, they will be asked to opt in or out of data tracking. Therefore, […]
Avoiding Social Advertising Overlap Between Your Franchise and Franchisees
When it comes to advertising, franchisees want to make sure they’re getting their money’s worth from their franchise partnership. Most specifically, franchisees want to ensure their advertising spend contributions will drive to their specific store vs. the national-level awareness ads run by the franchise. Collaborative advertising removes the friction. Her
The Case for Brands to Implement a Local Social Advertising Program
A common thinking is that if you’re a national brand, you should be doing national advertising. The reality is that despite how large your brand is, 75% of all transactions still occur at a local retailer. We’re not saying national advertising doesn’t have its place, but by only focusing on brand-level advertising, you’re missing out on […]
iOS 14 – Impact on Facebook Advertising
This is the latest tug-of-war between consumer privacy and effective digital advertising. It pits Apple against Facebook, Google, and others. At stake for ad tech: ad revenue, results, and more relevant ads for consumers. At stake for users: privacy protection, the use of their data for marketing, and – the future of “free” softwar
How Local Ads from Local Pages Increase Relevancy and Decrease Advertising Costs
There is much talk in social media marketing about the importance of “local” social. But what does that really mean in practice? Put simply, localization drives ad relevancy. When we look at the factors that make an ad more relevant, it boils down to two modifiers on your advertiser bid: Estimated Action Rates and Ad […]
