Creating eWOM Through Scaled Social Advertising
Collaborative advertising™ presents a unique opportunity for marketers to generate exponential eWOM (electronic word of mouth) through indirect advertising. Unlike traditional marketing, which can be hard to measure, collaborative social advertising allows for end-to-end control and visibility into downstream conversations. However, social as a communicative
How to Increase Loyalty and Results Across Your Channel Network
Acknowledging the Facts Historically, the options available for brands to drive in-store sales and retailer loyalty have been limited to in-store promotional materials, discounted supply or offer support for retailers (ex. Consumer products brand provides free stock of iced coffee drinks, so the channel partner can sell it as a BOGO), and national brandin
Academic Research: High Quality Creative Unlocks Consumer Trust and Purchase Intent
High quality brand creative distributed through channels familiar to consumers drives exponential trust and purchase intent. A recent study in the Journal of Retailing and Consumer Services proves this out through Amal Dabbous and Karine Aoun Barakat’s work ‘Bridging the online offline gap: Assessing the impact of brands’ social network content quality on
Do National Social Campaigns Compete with Local Social Advertising?
We speak with brand marketers all the time who instantly see the value of Facebook at the partner level because it’s truly new audience acquisition. Yet only 2% of the organic Facebook posts your partners make are seen, and even then, they’re only served to people who already liked their Page. Inevitably, the question gets […]
Is it time for a Scale Evaluation? Let’s Talk About Your Brand’s Paid Presence
Long gone are the days of social media managers being an afterthought. In 2021, every brand and marketing agency recognizes the importance of captivating and converting via social scroll. Though social advertising has matured rapidly in the last 5 years, many brands still believe big picture national or DMA-level social advertising satisfies their goals. What [
Academic Research: The Power of Paid Aggregation for Brands
Multiple forms of content aggregated together can be enhanced through paid advertising. A study by Stanford School of Business marketing professors Navdeep S. Sahni and Harikesh S. Nair, proves this out through the results of a large scale field experiment on a restaurant review application. While much of their learnings can extend to both organic [
How to Empower your Franchisees with Brand-Safe, High-Performing Collaborative Advertising Tools
The Do it Themselves Engagement Model: Effective Advertising, Easily Executed As a marketer responsible for providing your partners with effective advertising tools, you likely struggle with: Leveraging a brand correctly is critical to the success of every interdependently-owned or franchised partner. Unfortunately, many brands’ messaging and resources ge
Lock it Down: How to Ensure Brand Safety Across Channel Partners
No more are the risks of social media more pronounced than for through-channel marketers. But safety means different things for different industries. No matter the vertical, there are three things that marketers can use to ensure brand safety: In this article, we will present the three ways to guarantee compliance by demonstrating it through vertical [&he
Level Up Your Digital Marketing Strategy with Omnichannel Collaborative Advertising
Level Up Your Digital Marketing Strategy with Omnichannel Collaborative Advertising It’s no secret that marketers have been playing their game on hard mode since COVID appeared on the scene. Just a few months ago, it appeared we may get a reprieve as the world started to feel a little more normal after the spring vaccination […]
Collaborative Advertising: Leveraging First Party Data from Customer Loyalty Programs
Since the release of iOS 14 in September 2020, brands and retailers who use their Facebook ads as a way to collect customer data, have had to pivot. Now when a consumer uses any of Facebook’s family of apps on an iPhone, they will be asked to opt in or out of data tracking. Therefore, […]
