Academic Study: Collaborative Content Increases Sales Activity
On social media, brands sit at the center of an interconnected network of brand intermediaries, partners, and consumers. The research outlined in this blog reveals that brand awareness, content quality, and consumer interactivity are the primary drivers (or mediators) of latent sales activity within brand networks. Brands that are proactive in establishing conn
Can Every Ad Speak to Me? Chasing the Holy Grail of Collaborative Social Advertising
The Math The World Trade Organization says the world GDP is $80 trillion. The organization also says that 75% of worldwide sales flows through indirect channels. How many reasons does your brand have to capitalize on indirect channel sales with collaborative advertising? 60 Trillion Reasons Yet, many brands still rely on antiquated and ineffective methods
Empowering Real Estate Agents with Collaborative Social Advertising
Recently, Dawn Perry, Senior Vice President of Cross Brand Marketing at Realogy, a Fortune 500 real estate services provider appeared on Property Radar’s The Data Driven Real Estate Podcast. Among other forward-thinking approaches, Perry discussed Social Ad Engine, a purpose-built collaborative social advertising solution developed by Tiger Pistol that enable
To Automate or To Empower? Brands, Partners, and Co-Marketing Solutions
To automate or empower? That is the question facing brands that rely on channel partners to drive sales. As co-marketing tools for social advertising have developed, brands that rely on retail channel partners or sales agents to sell their products are faced with a unique dilemma. They can empower these intermediaries with the tools to […]
How Shoppable Ads Address the Modern Shopper’s Craving for Convenience
The Mystery of the Modern Shopper Covid changed consumer shopping habits, thus, accelerating the adoption of omni-channel behaviors. As consumers transition to the new normal, marketers are seeing a motley mix of purchase paths. The biggest problem? No one knows which channel individual shoppers will choose: In-store, BOPIS, Delivery, D2C. Yet, we do know
How Collaborative Social Ads Reactivate the Local Market
Mutual Collaboration Engagement Model: Local Customization At the heart of collaborative advertising is the belief that brands and partners working together creates a result that neither could attain on their own. Nowhere is this more evident than through local customization, or as we call it, Mutual Collaboration. For many channel partners, effective advertisi
Creating eWOM Through Scaled Social Advertising
Collaborative advertising™ presents a unique opportunity for marketers to generate exponential eWOM (electronic word of mouth) through indirect advertising. Unlike traditional marketing, which can be hard to measure, collaborative social advertising allows for end-to-end control and visibility into downstream conversations. However, social as a communicative
How to Increase Loyalty and Results Across Your Channel Network
Acknowledging the Facts Historically, the options available for brands to drive in-store sales and retailer loyalty have been limited to in-store promotional materials, discounted supply or offer support for retailers (ex. Consumer products brand provides free stock of iced coffee drinks, so the channel partner can sell it as a BOGO), and national brandin
Academic Research: High Quality Creative Unlocks Consumer Trust and Purchase Intent
High quality brand creative distributed through channels familiar to consumers drives exponential trust and purchase intent. A recent study in the Journal of Retailing and Consumer Services proves this out through Amal Dabbous and Karine Aoun Barakat’s work ‘Bridging the online offline gap: Assessing the impact of brands’ social network content quality on
Do National Social Campaigns Compete with Local Social Advertising?
We speak with brand marketers all the time who instantly see the value of Facebook at the partner level because it’s truly new audience acquisition. Yet only 2% of the organic Facebook posts your partners make are seen, and even then, they’re only served to people who already liked their Page. Inevitably, the question gets […]
