Driving Franchisee Adoption for Local Advertising
We all know that presenting new solutions to your franchise board of fervently independent owners takes a certain finesse, not to mention bravery. But you’ve done your research and know that your solution will drive meaningful results. Make your pitch perfect by concentrating on the three “Ps” for program adoption success. Pitch Create a compelling [&hell
Revolutionizing Franchise Recruitment: How Facebook Advertising Overcomes Labor Challenges
Labor Shortages Remain a Top Concern for Franchisees Labor continues to be a top concern for franchisees according to the recently released International Franchise Association (IFA) annual study on labor trends. Franchisees face significant challenges in finding quality labor and filling job openings. 87% of franchisees reported difficulty filling positions for
The News Isn’t All Bad
For Marketers, It’s an Exciting Time to Advertise on Meta Each Meta earnings report spawns a new wave of articles heralding the demise of Meta. TikTok is taking market share. Gen Z is looking for new platforms. Meta has lost focus and will die on the Metaverse sword. Reading these headlines, it would seem users […]
Why the Answer to the Frankenstack is NOT Consolidation, but Integration
Recently, I came across a piece of clickbait that read, “20 Things Chefs Say to Watch Out for When Dining Out.” Since I eat out a fair amount, I clicked it. Among the list was this recommendation, “The bigger the menu, the more likely most of it is frozen food.” Living in New York City, […]
Why Are You Not Looking at Local Social Advertising to Shorten the Customer Journey?
Business Insider recently published an article explaining the recent ad price drops at Amazon, Google, Meta, and others as the result of, “moving budgets from big, brand-oriented campaigns that aim to increase awareness to performance campaigns that more directly drive sales.” This shift reflects a larger trend to shorten the customer journey, especially as
Why You Should STOP Reading Trends in Franchise Marketing
As a kid, I spent far too much time trying to complete the “Choose Your Own Adventure” books. For those who are not familiar with these books, you read the book normally until you are presented with a choice. For each choice there was a different page number. For example, “To enter the room with […]
Reality Check: They May Not Have Made Headlines, But These Social Advertising Trends Will Impact 2023
It is hard to believe 2022 has already reached its conclusion. For many of us in social advertising, it has left us with giant headlines of shifting landscapes that demand we reevaluate our social media strategies. And yet, as we at Tiger Pistol sat down to write what changes in 2022 will truly be impactful […]
Two Channel Marketing Trends You Can’t Ignore for 2023
The CMO Council recently released a report focused on the relationships between brand marketing leadership and their local marketing channels that surfaced two major trends that simply can’t be ignored in 2023 planning. The report’s data indicates that marketing leaders are (finally) recognizing local marketing channels as a source of incremental revenue op
The Biggest AdTech Mistake You Can Make With National-to-Local Social Advertising
Never build a strategy around your tech platform. That’s it. That’s the mistake. Instead, choose your tech platform based on your strategy. Here are 6 questions to guide you when evaluating which AdTech platform is right for what you want to accomplish. Scale: How Do You Define It and How Does It Occur in the […]
Brand Executives Focus on Strategic Planning and Increase Spend for Channel Marketing Programs, with Social Media as a Top Priority
A new Partner Marketing Study was just released from Foundry, a wholly owned subsidiary of International Data Group, Inc., that helps companies bring their visions to reality through a combination of media, marketing technologies, and proprietary data. The company revisited its previous partner marketing studies from 2019 and 2014 and noted some interesting cha
