The Case for Brands to Implement a Local Social Advertising Program
A common thinking is that if you’re a national brand, you should be doing national advertising. The reality is that despite how large your brand is, 75% of all transactions still occur at a local retailer. We’re not saying national advertising doesn’t have its place, but by only focusing on brand-level advertising, you’re missing out on […]
iOS 14 – Impact on Facebook Advertising
This is the latest tug-of-war between consumer privacy and effective digital advertising. It pits Apple against Facebook, Google, and others. At stake for ad tech: ad revenue, results, and more relevant ads for consumers. At stake for users: privacy protection, the use of their data for marketing, and – the future of “free” softwar
How Local Ads from Local Pages Increase Relevancy and Decrease Advertising Costs
There is much talk in social media marketing about the importance of “local” social. But what does that really mean in practice? Put simply, localization drives ad relevancy. When we look at the factors that make an ad more relevant, it boils down to two modifiers on your advertiser bid: Estimated Action Rates and Ad […]
