Edrington UK Achieves Scaled, Brand-Safe Local Activation
Client: Edrington UK Industry: Beverage Challenge: Edrington UK sought a simplified, scalable way to activate brand-safe social advertising for its partner network of pubs. Solution: Tiger Pistol leveraged their 3-step onboarding process to connect local pub Facebook Business Pages rapidly. 0 % local pub partner participation 0 % greater reach 0 % more impress
BYOD: How Data Integrations Drive Success in Local Social Advertising
When it comes to local social advertising campaigns, integrating your own data sources can be a daunting task. However, the value of integrations cannot be overstated. By tying together your data sources, you can unlock powerful insights and use them to inform and optimize your social campaigns. Tiger Pistol enables you to BYOD (Bring Your […]
Intelligent Insights: Understanding Your (and Your Partners’) Social Advertising Achievements
Social advertising success isn’t a matter of luck. Marketing intelligence – human expertise plus robust data and clarifying analytics – are powerful allies that ensure real impact. Go from gut feel to scientifically-sound decision making with Tiger Pistol’s intelligent and actionable insights. Understanding how your campaigns performed is nece
Performance Testing And Optimization: Continuously Improving Your Ads
Making it easy to manage and execute a distributed social strategy is one thing, but designing tools that will make your collaborative campaigns outperform the competition is another matter entirely. Sounds like bold ambition? Keep in mind that high volumes of micro-campaigns, specific to consumer personas, local businesses, or agents are more cost effective th
The Meta Pixel | Uses & Best Practices
According to Meta, “The Meta Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.” But what does that really mean? The Meta Pixel is a piece of code added to a website that tracks user data through cookies, allowing you […]
How to Gain Brand Control, Compliance, and Visibility Across Your Partner Networks’ Local Paid Social Presence
Your network of locations and partners represent an enormous opportunity for brand extension through social media channels, but risks like brand dilution make it challenging to relinquish local advertising control. Keep your social advertising campaigns brand approved, yet tailored to effectively engage with local audiences at the neighborhood or city level wit
Effortless Onboarding Part 1: How to Remove the Complexity of Onboarding Your Channel Partners at Scale
It’s a big fear. You invest in a local social advertising program, but you’re scared your locations and channel partners won’t participate. No worries. Tiger Pistol’s got this. Our platform creates an easy user experience that helps with adoption through 3-step onboarding, email communications, and a dedicated help desk. Onboard locations and connect
Pull to Push: How Your Yext Listing Data Can Create Powerful Social Advertising
As local communities begin to return to business as usual, personalization has evolved from novelty to expectation. Consumers are actively seeking out businesses that can replicate the ease of digital in the physical world. For years search technology and strategies have helped keep brands relevant across their partner locations, but search is only half the [&h
Mass Publishing on Facebook in 2021: What You Need to Know
Facebook will be imposing new ad limits in 2021 and there are numerous practical implications for marketers to consider. We’ve got good news and bad news for high-volume Facebook advertisers. The Bad News: Facebook’s Ad Limits Are Here Facebook is initiating an ad limit per Page beginning February 16th, 2021. Ad limits per Page will […]
Facebook Stats Marketers Need to Know in 2021
Facebook is the #1 social platform in the world. Its reach is unparalleled when it comes to activating consumers at scale. Whether you’re a global brand or a small business, advertising on Facebook properties should be essential in your digital marketing strategy. Not convinced? You will be. Consider these stats. A True Global Network 1 […]
