Performance Testing And Optimization: Continuously Improving Your Ads
Making it easy to manage and execute a distributed social strategy is one thing, but designing tools that will make your collaborative campaigns outperform the competition is another matter entirely. Sounds like bold ambition? Keep in mind that high volumes of micro-campaigns, specific to consumer personas, local businesses, or agents are more cost effective than national branding campaigns because they offer a lower cost of advertising and higher returns with consumer engagement.
Tiger Pistol’s performance testing and optimization capabilities enable clients to optimize campaigns using data driven strategies to achieve maximum results, as well as discover the assets and strategies that resonate with users to drive campaign performance.
Best Practices: A/B Testing
No matter how big or small the budget, every campaign published through Tiger Pistol is continually enhanced to maximize performance. All ads within each campaign are A/B tested and automatically optimized to shift dollars and increase delivery in real time to the best performing ad variations. A/B tests are limited to one testing focus per campaign so you can easily identify successful variables without subjectivity.
What’s more, Tiger Pistol’s Platform offers built-in data intelligence technology, allowing us to securely access the corporate partner’s Meta Pixel data and leverage it for local partner campaigns. This allows the local partner to get their first campaign up and running quickly, armed with all the insights gathered by the corporate partner to help make their campaigns robust and successful.
Data drives performance, and it should also fuel your audience selections. The best social-ad tech platforms permit you to securely share exclusive first-party data with your channel partners, allowing them to target potential customers they would have historically missed when building audiences from scratch. In turn, a brand fills up its data banks with more granular, local-level insights, creating a virtuous data cycle. The more traffic your locations and partners generate, the more data is shared to the corporate level. This gives you a more holistic view of your social marketing efforts, and creates a symbiotic relationship that empowers better business on a local and global level.