Resources
Social Media Advertising Best Practices
Explore this definitive catalog of social advertising best practices.
Facebook & Instagram Advertising Best Practices
TikTok Advertising Best Practices
National-to-Local Facebook & Instagram Advertising Best Practices
Local collaborative social ads enable brands to extend the reach of their national messages by way of their local partners. View our catalog of articles focused on best practices for scaled social advertising.
BYOD: How Data Integrations Drive Success in Local Social Advertising
When it comes to local social advertising campaigns, integrating your own data sources can be a daunting task. However, the value of integrations cannot be
Intelligent Insights: Understanding Your (and Your Partners’) Social Advertising Achievements
Social advertising success isn’t a matter of luck. Marketing intelligence – human expertise plus robust data and clarifying analytics – are powerful allies that
Performance Testing And Optimization: Continuously Improving Your Ads
Making it easy to manage and execute a distributed social strategy is one thing, but designing tools that will make your collaborative campaigns outperform
The Meta Pixel | Uses & Best Practices
According to Meta, “The Meta Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people
How to Gain Brand Control, Compliance, and Visibility Across Your Partner Networks’ Local Paid Social Presence
Your network of locations and partners represent an enormous opportunity for brand extension through social media channels, but risks like brand dilution make it challenging
Effortless Onboarding Part 1: How to Remove the Complexity of Onboarding Your Channel Partners at Scale
It’s a big fear. You invest in a local social advertising program, but you’re scared your locations and channel partners won’t participate. No worries. Tiger
