Social Advertising Best Practices
Call to Action
Call-to-Action buttons drive consumers to take the action stated in your ad copy.
The Basics
A call to action (CTA) is a piece of text presented as a button on an ad. It prompts users to take an action related to the ad’s objective.
Unlike the other text portions of ads, CTAs are not fully customizable and instead must be chosen from a list of presets.
Available CTAs
These are the available calls to action for Tiger Pistol’s objectives.
Awareness
| CALL TO ACTION | ON YOUR AD |
|---|---|
| Apply Now |  |
| Book Now | |
| Buy Tickets |  |
| Call Now | |
| Contact Us | |
| Donate Now | |
| Download | |
| Get Directions | |
| Get Offer | |
| Get Quote | |
| Get Showtimes | |
| Install Now | |
| Learn More | |
| Like Page | |
| Listen Now | |
| Open Link | |
| Order Now | |
| Play Game | |
| Request Time | |
| Save | |
| See Menu | |
| Send Message | |
| Send Whatsapp Message | |
| Shop Now | |
| Sign Up | |
| Subscribe | |
| Use App | |
| View Event | |
| Watch More | |
Traffic
| CALL TO ACTION | WEBSITE | APP | MESSENGER | CALLS | |
|---|---|---|---|---|---|
| Apply Now | | | | | |
| Book Now | | | | | |
| Buy Tickets | | | | | |
| Call Now | | | | | |
| Contact Us | | | | | |
| Donate Now | | | | | |
| Download | | | | | |
| Get Directions | | | | | |
| Get Offer | | | | | |
| Get Quote | | | | | |
| Get Showtimes | | | | | |
| Install Now | | | | | |
| Learn More | | | | | |
| Like Page | | | | | |
| Listen Now | | | | | |
| Open Link | | | | | |
| Order Now | | | | | |
| Play Game | | | | | |
| Request Time | | | | | |
| Save | | | | | |
| See Menu | | | | | |
| Send Message | | | | | |
| Send Whatsapp Message | | | | | |
| Shop Now | | | | | |
| Sign Up | | | | | |
| Subscribe | | | | | |
| Use App | | | | | |
| View Event | | | | | |
| Watch More | | | | | |
Engagement
| CALL TO ACTION | ON YOUR AD | MESSAGING APPS | WEBSITE | APP | FACEBOOK PAGE |
|---|---|---|---|---|---|
| Apply Now | | | | | |
| Book Now | | | | | |
| Buy Tickets | | | | | |
| Call Now | | | | | |
| Contact Us | | | | | |
| Donate Now | | | | | |
| Download | | | | | |
| Get Directions | | | | | |
| Get Offer | | | | | |
| Get Quote | | | | | |
| Get Showtimes | | | | | |
| Install Now | | | | | |
| Learn More | | | | | |
| Like Page | | | | | |
| Listen Now | | | | | |
| Open Link | | | | | |
| Order Now | | | | | |
| Play Game | | | | | |
| Request Time | | | | | |
| Save | | | | | |
| See Menu | | | | | |
| Send Message | | | | | |
| Send Whatsapp Message | | | | | |
| Shop Now | | | | | |
| Sign Up | | | | | |
| Subscribe | | | | | |
| Use App | | | | | |
| View Event | | | | | |
| Watch More | | | | | |
Leads
| CALL TO ACTION | WEBSITE | INSTANT FORMS | MESSENGER | CALLS | APP |
|---|---|---|---|---|---|
| Apply Now | | | | | |
| Book Now | | | | | |
| Buy Tickets | | | | | |
| Call Now | | | | | |
| Contact Us | | | | | |
| Donate Now | | | | | |
| Download | | | | | |
| Get Directions | | | | | |
| Get Offer | | | | | |
| Get Quote | | | | | |
| Get Showtimes | | | | | |
| Install Now | | | | | |
| Learn More | | | | | |
| Like Page | | | | | |
| Listen Now | | | | | |
| Open Link | | | | | |
| Order Now | | | | | |
| Play Game | | | | | |
| Request Time | | | | | |
| Save | | | | | |
| See Menu | | | | | |
| Send Message | | | | | |
| Send Whatsapp Message | | | | | |
| Shop Now | | | | | |
| Sign Up | | | | | |
| Subscribe | | | | | |
| Use App | | | | | |
| View Event | | | | | |
| Watch More | | | | | |
Sales
| CALL TO ACTION | WEBSITE | APP | WEBSITE AND APP | MESSENGER | |
|---|---|---|---|---|---|
| Apply Now | | | | | |
| Book Now | | | | | |
| Buy Tickets | | | | | |
| Call Now | | | | | |
| Contact Us | | | | | |
| Donate Now | | | | | |
| Download | | | | | |
| Get Directions | | | | | |
| Get Offer | | | | | |
| Get Quote | | | | | |
| Get Showtimes | | | | | |
| Install Now | | | | | |
| Learn More | | | | | |
| Like Page | | | | | |
| Listen Now | | | | | |
| Open Link | | | | | |
| Order Now | | | | | |
| Play Game | | | | | |
| Request Time | | | | | |
| Save | | | | | |
| See Menu | | | | | |
| Send Message | | | | | |
| Send Whatsapp Message | | | | | |
| Shop Now | | | | | |
| Sign Up | | | | | |
| Subscribe | | | | | |
| Use App | | | | | |
| View Event | | | | | |
| Watch More | | | | | |
How to Choose a Call to Action
CTAs should reflect the ad’s copy and the action being asked of the audience, as well as the ad’s objective and consider the likelihood of the audience to meet that objective. Non-committal calls to action such as “Learn More” are generally best for traffic objectives like clicks, whereas specific CTAs such as “Shop Now” are better for conversions.
