Tiger Pistol Launches New Capabilities for Targeted Instagram and Facebook Reels Ads
Advertisers Gain Full Control Over Instagram and Facebook Reels Placements, Transforming Campaign Targeting and Performance Tracking
Tiger Pistol, the leading local social media advertising platform, recently announced an innovative product enhancement that puts advertisers firmly in the driver’s seat of their Instagram and Facebook Reels placements.
This new capability enables users to designate tailored ad creative specifically for Reels, rather than adapting a single creative for all placements across Meta. This enhancement empowers Tiger Pistol users to strategically control the placement and quality of their creative, introducing a new era of hyper-localized Reels placements at scale. Using the platform’s placement module, users can choose “Instagram Reels” and/or “Facebook Reels” to craft campaigns exclusively for Reels with pinpoint accuracy.
SEE THE SCALE, PERFORMANCE, AND VERSATILITY OF THE TIGER PISTOL PLATFORM.
This innovative advancement, together with Tiger Pistol’s recently announced TikTok integration, offers marketers the opportunity to fully leverage vertical video as part of their broader local social strategy.
“Our mission is to streamline large-scale social media advertising with advanced automation that prioritizes flexibility, versatility, and seamless collaboration to meet advertisers’ distinct business needs, facilitate customer connections, and drive sales,” said Sarah Cucchiara, VP of Business Development at Tiger Pistol, “With this latest enhancement, we’re putting the power of precise Reels placements directly into the hands of our users, eliminating guesswork and enabling targeted campaigns and cross-platform testing like never before.”
Tiger Pistol clients now have the tools to supercharge their end-user engagement with Reels-specific campaigns, better enabling the trend of investing in vertical videos.
- A staggering 90% of advertisers worldwide are poised to ramp up their investment in short-form vertical videos this year.
- Vertical videos boast an impressive 90% brand recall rate, eclipsing the 69% figure for horizontal videos.
- Instagram Reels has fueled increased interaction on the platform, with engagement rates surpassing other content types by 35%.
- Instagram Reels generate 55% more interactions than single-image posts and 29% more than standard video posts.
Cucchiara emphasized, “This enhancement aligns perfectly with the evolving landscape of social media advertising. By providing full control over Reels placements, Tiger Pistol is empowering marketers to maximize their impact and drive exceptional results.”
Learn more about how Tiger Pistol removes the complexity of social media advertising at scale to enable companies to easily find and engage with local customers.
Want to see how Tiger Pistol can help?
Related Posts
Social Advertising Benchmark Report for Agencies
See how we’ve helped agencies lower ad costs and soar past Facebook benchmarks. Get our benchmark report now and see how you compare. Get the Report A Sampling of Savings Get the Report to See How Your Industry Compares Lower CPM Travel & Hospitality Lower CPM Automotive Lower CPM Finance & Insurance Lower CPM Beauty […]
Understanding the Challenges in Franchise Marketing: A Complex Web of Strategies
Navigating the maze of franchise marketing is no small feat. With a myriad of considerations and complexities, it’s essential for franchise marketers to be strategic, intuitive, and agile. Let’s dissect some of the fundamental challenges and explore their potential solutions. The Call for Centralization Franchise marketing doesn’t have to be f
The Evolution of Social Media Advertising in 2023: What Lies Ahead in 2024
In the rapidly shifting terrain of social media advertising, a single platform is stealing the spotlight, and it’s showing no signs of slowing down. TikTok, with its exponential growth, is racing ahead as one of the most prominent social platforms of 2023. But the story doesn’t end there. Meta, the tried-and-true veteran in the space, […]
Six Key Factors for Evaluating Top-notch Local Social Advertising Platforms
As businesses grow their partner programs, selecting the right adtech and social solutions becomes paramount for amplifying brand messages through local partners. To achieve this, brands must transition to tools that offer simplicity, guidance for non-marketers, and the ability to scale across diverse organizational structures. Easy Onboarding Streamlining the
