Amazon Sponsored Display: The New Frontier for Local Advertising
Amazon has taken a major step by opening its powerful suite of advertising solutions to small businesses and franchises that don’t sell products in its marketplace. In late 2023, Amazon launched a Sponsored Display program allowing service-oriented companies to harness Amazon’s vast audience data to target ads directly to those aligned with your fun
How Beauty Franchises Can Maximize Ad Spend and Outperform the Competition
As beauty franchise brands seek to make every marketing dollar count, local social advertising is proving to be a game-changer. The latest traffic campaign benchmarks from H1 2024 reveal just how powerful this strategy can be when paired with the right platform. Tiger Pistol, the premier local advertising platform, is delivering results that are more […]
Engaging Health & Beauty Consumers: Strategic Use of Facebook, Instagram, TikTok, and Amazon
In the rapidly evolving health and beauty industry, technology is driving transformative changes in how consumers engage with products and services. For instance, nearly 60% of users have made a beauty purchase after seeing the product on social media and, specifically, 89% of TikTok users have made a beauty purchase after seeing a product on the platform,
TikTok vs. Instagram Reels: A Winning Strategy for the Greater Cleveland Food Bank
In the bustling heart of Cleveland, the Greater Cleveland Food Bank (GCFB) provides meals to families and individuals in need. One in seven of the area’s residents struggles with food insecurity. GCFB’s mission was clear: encourage monetary donations during checkout at participating local grocery stores. To tackle this, they decided to tap into the power [&
How TikTok is Redefining Search and Local Advertising
As our friends at SOCi highlighted in their latest research, TikTok has become the new search engine for Gen Z, with 62% preferring it over Google. This shift isn’t surprising, or as Gen Z might say, “We been knew.” Recognizing this trend, Tiger Pistol launched one of the first local social advertising solutions for TikTok […]
How Brick and Mortar Businesses Can Leverage Amazon Sponsored Display Ads
Local business owners face the constant challenge of attracting foot traffic and driving website visits while juggling the daily demands of running their stores. Amazon Sponsored Display Ads offer a straightforward yet powerful solution to address this need. Now accessible to a broad range of small and medium-sized businesses, these ads provide new opportunitie
Are You Leveraging Reels and TikTok Effectively for Your Brand?
Understanding the distinct landscapes of Reels (spanning Facebook and Instagram) and TikTok is vital. Each platform offers unique opportunities and considerations for vertical video ads. By comparing them side-by-side, we aim to equip you with the knowledge to use these publishers effectively, tailoring your strategy to harness the strengths of each. Audience:
How to Create Effective Vertical Video Ads
In the last five years, social media advertising has experienced a notable shift with the rise of vertical video through TikTok and Reels. With mobile devices becoming the primary platform for consuming content, businesses are increasingly leveraging vertical videos to nurture discovery and engage their audiences effectively. However, creating impactful vertica
Why Vertical Video Ads Are Essential for Your Advertising Strategy
Leveraging vertical video advertising can amplify your brand’s presence, drive conversions, boost engagement, and connect with the younger, digitally savvy audience. Enhance the Mobile Experience Vertical video ads are tailor-made for mobile devices, ensuring a seamless viewing experience without the hassle of screen rotation. This keeps viewers engaged a
INFOGRAPHIC: The Power of Vertical Video Advertising
As vertical video posts dominate social feeds, it’s evident that this trend isn’t just growing—it’s flourishing, especially on powerhouse platforms like Facebook, Instagram, and TikTok. With 90% of global advertisers set to increase their investment in this format, the advantages of adopting vertical video advertising are unmistakable. From
