Amazon Sponsored Display: The New Frontier for Local Advertising
Amazon has taken a major step by opening its powerful suite of advertising solutions to small businesses and franchises that don’t sell products in its marketplace. In late 2023, Amazon launched a Sponsored Display program allowing service-oriented companies to harness Amazon’s vast audience data to target ads directly to those aligned with your funnel. This game-changing move, now available at scale through a select group of verified partners, enables multi-location brands, franchises, and SMB marketing resellers the opportunity to tap into Amazon’s unmatched advertising capabilities to support their local business partners, franchisees, and SMB customers.
Local business owners often grapple with attracting foot traffic and driving website visits while managing the daily demands of their operations. Amazon Sponsored Display Ads offer a straightforward yet powerful solution across a wide range of industries, including but not limited to:
Consumer Services
Fitness Centers and Gyms, Personal Care Services, Dry Cleaning and Laundry, Computer Repair, Interior Decorators. etc.
Media & Entertainment
Museums, Performing Arts, Amusement Parks, Movie Theaters, etc.
Travel
Hotel Chains, Visitor Bureaus, Travel Agencies, Campgrounds, etc.
Hospitality
Restaurants, Banquet Halls, Coffee Shops, Ice Cream Parlors, Pizza Delivery, etc.
Automotive
Vehicle Dealerships, Automotive Repair and Maintenance, etc.
Home & Building Services
Cleaning Services, Building Contractors, HVAC, Electricians, Plumbers, Landscaping, Painters, etc.
Education
Universities and Colleges, Certification Services, Tutoring Services, Private Schools, Charter Schools, Child Care Services, etc.
Pet Care
Animal Hospitals, Dog Trainers, Groomers, Pet Boarding, etc.
Healthcare
Medical Practices, Physical Therapy Practices, Mental Health Practices, Dental Practices, Senior Care, Home Health Care, etc.
Beauty
Hair Salons, Nail Salons, Spas, etc.
Real Estate
Property Management, Apartment Complexes, etc.
Amazon Sponsored Display Ads offer a more relevant and targeted option for local advertising, leveraging Amazon’s robust first-party data to connect businesses with the right audiences. This solution provides superior audience targeting and relevancy compared to other networks, making it an effective alternative to Google Display Network and other DSP products. In this playbook, we’ll cover each tool in depth, as each provides an excellent reason to use Amazon Sponsored Display for local advertising.
- Reach Relevant Audiences: Leverage Amazon’s rich first-party customer data to target the right audiences, with an added layer of precise local targeting to connect with customers where it matters most.
- Easy Creative Implementation: Launch campaigns quickly with just a logo, headline, and image, optimized automatically for all placements.
- Affordable for All: No minimum budget requirement, allowing businesses to control spending while optimizing for reach, clicks, or leads.
- Effortless Scaling: Use Tiger Pistol to manage and scale campaigns across multiple locations with ease.
- Streamlined Reporting: Consolidate performance data across partners and locations in real-time for better decision-making.
By leveraging these five key reasons, multi-location brands, franchises, and marketing resellers can maximize their local business partners’ advertising potential, driving significant growth and success in competitive markets.
For in-depth coverage of each of these reasons, click the link at the top of the page to download our playbook, 5 Reasons to Use Amazon Sponsored Display for Local Advertising.
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