The Vertical Video Imperative – TikTok & Reels for SMB Growth
Short-form vertical video has become a dominant force in digital advertising, with platforms like TikTok, Instagram Reels, and Facebook Reels driving engagement rates higher than static content. Advertisers worldwide are recognizing this shift, with nine out of 10 planning to increase investment in vertical video formats. These videos are proving highly effective, boasting a 90% brand recall rate, compared to 69% for horizontal videos.
The Power of Vertical Video for SMBs
For SMBs, Instagram Reels alone has changed the way businesses interact with their audience, generating 35% higher engagement rates than other types of content. Additionally, Reels drive 55% more interactions than single-image posts and 29% more than standard videos, reinforcing their role in social media success.
TikTok also plays a critical role in consumer behavior, with 92% of users taking action after watching a video and 56% stating that TikTok ads introduce them to new products or brands. Moreover, TikTok has seen an explosion in business usage, with more than a third of SMBs claiming TikTok is critical to their business.
Automating Vertical Video Advertising for Scale
Marketing resellers can capitalize on this growing trend by offering automated vertical video solutions that simplify campaign execution. A top-tier advertising platform automates the video ad process, ensuring content is formatted correctly while leveraging optimized targeting, scheduling, A/B testing, and cross-platform testing. This automation streamlines video marketing, allowing resellers to deliver high-performing campaigns with minimal effort.
Case Study: Testing TikTok vs. Instagram Reels
When budgets are tight, choosing the right platform for vertical video ads is critical. Using Tiger Pistol’s Local Advertising Platform, The Greater Cleveland Food Bank put TikTok and Instagram Reels to the test, running identical campaigns to see which platform delivered the best engagement and cost efficiency. The results offer valuable insights for resellers and small businesses looking to maximize their ad spend. Find out which platform came out on top.
Why Resellers Must Embrace Vertical Video
As short-form video continues to drive higher engagement and conversions, resellers who embrace it as part of their service offering will gain a competitive advantage in the digital advertising space.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
The SMB Advertising Landscape – A Massive Opportunity for Resellers
Small businesses are doubling down on digital advertising to drive sales, generate leads, and build brand awareness. However, tight budgets, limited resources, and a lack of expertise make it difficult to see results. The SMB Advertising Challenge Top Business Priorities: According to the 2025 Small Business Marketing Survey by Taradel, 55.6% of SMBs prioritize
Meta’s Performance 5 Framework: How Tiger Pistol Harnesses Meta’s Recommendations for Unbeatable Ad Results
Wow. It sure feels great to be proven right! We’ve been playing the Meta advertising game for over 12 years now, 10 of those as a Meta Business Partner. Late last year, Meta made an exciting announcement with their Performance 5—five data-driven tactics that guarantee improved ad results. We couldn’t contain our enthusiasm in the office […
The Power of MarTech Integrations: Amplifying Your Current Investments
With MarTech integrations, brands unlock a whole new level of agility and efficiency, transforming existing investments into amplified success. From maintaining established relationships, crafting seamless user experiences, and creating customized reporting, integration is the invisible force that drives innovation. Maximize Current Relationships (and Investmen
Tiger Pistol Launches 2025 Planning Guides to Empower Local Advertising Success Across Key Industries
Comprehensive Resources Equip Marketers with Actionable Strategies to Tackle Industry-Specific Challenges and Drive Measurable Results Tiger Pistol, the most advanced local advertising platform, announces the release of its highly anticipated 2025 Planning Guides, designed to help marketers across industries maximize their local advertising impact. Each guide o