Amazon Sponsored Display: Easy to Implement Creative Formats

Amazon Sponsored Display makes it simple to create and launch effective display ads that boost your business’s visibility and drive traffic to your website. With just three key creative assets – a brand logo, a compelling headline, and a lifestyle image – advertisers can get 

started quickly.

Once these elements are uploaded, Sponsored Display takes over, automatically crafting ads optimized for various placements, sizes, and devices. The ads seamlessly adapt to different viewing environments, ensuring they reach the right audience wherever they are.

For every ad, a default “Learn more” call-to-action (CTA) is included, guiding potential customers to engage further with the brand. This streamlined process allows advertisers to maintain a consistent and professional appearance across Amazon’s vast advertising network without the need for extensive design resources.

By utilizing Amazon’s strategic placement and optimization tools, these ads are displayed in the most effective locations, maximizing visibility and engagement. 

Strategic Placement and Optimization

It’s crucial for advertisers to define their business goals clearly before launching a campaign. Setting a clear objective from the start allows for more accurate measurement and analysis of campaign performance. Advertisers should consider their aim to determine the appropriate optimization.

• Grow awareness: Optimize your campaign for reach.
• Increase consideration: Optimize your campaign for page visits.
• Collect customer leads: Optimize your campaign for lead generation.

Amazon Ads automatically selects placements based on your chosen targeting tactics and objectives, optimizing for the best possible outcomes. By using advanced targeting techniques based on first-party signals, such as a customer’s recent purchase of video games or movies, franchises like pizza shops or QSRs can effectively reach potential clients at the ideal moment.

For in-depth coverage of each of these reasons, click “Get the Playbook” at the top right of the page to download our playbook, 5 Reasons to Use Amazon Sponsored Display for Local Advertising.