A Social Media Advertiser’s Guide to TikTok, Facebook, & Instagram: Objectives & Budget
Facebook, Instagram, and TikTok stand out as powerful platforms for brands looking to connect with their audiences. These platforms offer a range of advertising objectives and budgeting options, tailored to fit various marketing goals. This guide will help you better understand these social media advertising platforms, their available objectives, and some best
A Social Media Advertiser’s Guide to TikTok, Facebook, & Instagram: Audience Targeting
Pinpointing and engaging with the right audience can make or break a social media advertising campaign. This is even more critical for local social advertising. Franchisees and location managers have limited budgets. Every dollar counts. Audience targeting ensures advertising is not wasted on viewers outside their area. While Facebook, Instagram, and TikTok sha
Tiger Pistol Launches New Capabilities for Targeted Instagram and Facebook Reels Ads
Advertisers Gain Full Control Over Instagram and Facebook Reels Placements, Transforming Campaign Targeting and Performance Tracking Tiger Pistol, the leading local social media advertising platform, recently announced an innovative product enhancement that puts advertisers firmly in the driver’s seat of their Instagram and Facebook Reels placements. Th
TikTok Advertising Excellence: 12 Field-Tested Strategies for Superior Results
TikTok has emerged as a powerhouse platform for advertisers looking to reach a youthful and engaged audience. To excel at TikTok advertising, follow these 12 expert best practices: Clear Objectives for TikTok Ads: Establishing Measurable Goals Kickstart your TikTok journey by establishing crystal-clear performance objectives. Whether it’s boosting brand a
Community Over Cookies: The Hidden Path to Dealing with Cookie Deprecation
Marketers knew the day would come, yet that foreknowledge did little to fortify their readiness. Google’s new “Tracking Protection” feature, which blocks third-party cookies on websites, launched last week, sending shockwaves through the marketing world. While currently only 1% of Chrome users are affected, the impending rollout to a broader a
The Evolution of Social Media Advertising in 2023: What Lies Ahead in 2024
In the rapidly shifting terrain of social media advertising, a single platform is stealing the spotlight, and it’s showing no signs of slowing down. TikTok, with its exponential growth, is racing ahead as one of the most prominent social platforms of 2023. But the story doesn’t end there. Meta, the tried-and-true veteran in the space, […]
2023’s Social Media Advertising Goldmine: Tiger Pistol’s Top Picks for Agencies!
Staying ahead of the curve is essential for agencies looking to deliver outstanding results for their clients. One area where this is particularly crucial is social media advertising. As we step into 2024, the landscape of social media advertising continues to evolve. Agencies need to stay informed and inspired to thrive in this competitive arena. […]
Tiger Pistol Contributes Social Advertising Technology and Expertise to Greater Cleveland Food Bank for “Hunger-Free Holidays” TikTok Campaigns
Tiger Pistol launches TikTok social media advertising campaigns to help the Greater Cleveland Food Bank achieve its benevolent mission during the 2023 holiday season. Tiger Pistol, the most advanced local social media advertising platform, has partnered with the Greater Cleveland Food Bank, the largest hunger relief organization in Northeast Ohio to amplify t
Tiger Pistol Expands Advertiser Ecosystem to Include TikTok, Paving the Way for Vertical Video Social Media Advertising at Scale
Surveys among marketers planning their 2024 budgets underscore the significance of short-form video. A recent Kantar study reveals that three out of every four marketers intend to boost their online video budget. Furthermore, MarketSplash found that a significant majority of marketers (85 percent) firmly support short-form, vertical videos as the preferred cont
Six Key Factors for Evaluating Top-notch Local Social Advertising Platforms
As businesses grow their partner programs, selecting the right adtech and social solutions becomes paramount for amplifying brand messages through local partners. To achieve this, brands must transition to tools that offer simplicity, guidance for non-marketers, and the ability to scale across diverse organizational structures. Easy Onboarding Streamlining the
