Mass Publishing on Facebook in 2021: What You Need to Know
Facebook will be imposing new ad limits in 2021 and there are numerous practical implications for marketers to consider.
We’ve got good news and bad news for high-volume Facebook advertisers.
The Bad News: Facebook’s Ad Limits Are Here
Facebook is initiating an ad limit per Page beginning February 16th, 2021. Ad limits per Page will depend on the size of your budget. So how can you get around the ad limits imposed by Facebook? (And by doing so drive better performance!)
The Good News: Smart Strategies to Bypass Ad Limits
It’s no secret that brands who connect and collaborate with their channel partners often do so with the goal of driving local customer acquisition and increasing product sales. It’s also true that consumer engagement through social advertising is a powerful tool that benefits all stakeholders top to bottom – the brand, the consumer, and the channel partner.
Why Local Partner Ads Work
Channel partners have a strong handle on their consumers’ preferences, so it can be helpful to leverage their knowledge in your social advertising to optimize for your creative and audience. They are often also the places where consumers need to go to buy the brand’s products, so why not market through the closest point of sale? When mixed with brand marketing expertise, marketers can proactively deliver brand-level identity that drives a consumer-channel connection through their local partners by collaboratively publishing content. And by opening up your marketing collaboratively across numerous different Facebook Pages, suddenly Page limits are not a concern!
Pre-optimize Your Audience with Secure First-party Data Sharing
Audience testing can also account for loads of extra ads. Tiger Pistol makes it easy for your partners to securely gain first-party brand data to build better audiences, and, in a virtuous cycle, your brand can gain invaluable insight about consumer preferences at the local level as geo-fencing first-party data locally through partners creates a feedback loop that enhances the local campaign, while enhancing the larger first-party data lake. Focus less on going after every persona you can imagine, and instead focus on those segments that actually produce results.
Discover how Tiger Pistol can power your local advertising success.
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