How Fitness Franchise Brands Outperform Facebook Benchmarks with Local Advertising
In the fitness industry, localized advertising isn’t just a strategy – it’s a necessity. Gyms, personal trainers, and wellness studios operate on a hyperlocal level, where proximity and community trust drive memberships. Franchises and multi-location fitness brands need scalable solutions that deliver localized engagement while maintaining cost efficiency.
Tiger Pistol’s local social advertising approach enables fitness franchises to launch hyper-targeted campaigns at scale, ensuring they connect with consumers in a meaningful way while achieving stronger performance metrics:
- CPM: 57% lower than Facebook, allowing fitness businesses to stretch their budgets further.
- CPC: 44% lower, ensuring more efficient spend on traffic campaigns.
By deploying brand-approved ads through local business pages rather than a national brand page, fitness franchises empower individual locations to engage customers with content that reflects local trends, seasonal promotions, and regional preferences – driving more in-store traffic and membership sign-ups.
Across all industries, Tiger Pistol’s local advertising platform consistently delivers more cost-effective results compared to Facebook benchmarks. On average, brands using Tiger Pistol’s scalable local campaign model see a 60% lower CPM and a 21% lower CPC than with Facebook’s national campaigns. Even during peak advertising seasons like Q4, Tiger Pistol’s technology ensures campaign stability, with only a 10.5% increase in CPM compared to Facebook’s 28% surge.
For fitness franchises, executing localized campaigns at scale serves as a powerful competitive advantage – unlocking stronger customer relationships, increased memberships, and higher sales.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
How Brick and Mortar Businesses Can Leverage Amazon Sponsored Display Ads
Local business owners face the constant challenge of attracting foot traffic and driving website visits while juggling the daily demands of running their stores. Amazon Sponsored Display Ads offer a straightforward yet powerful solution to address this need. Now accessible to a broad range of small and medium-sized businesses, these ads provide new opportunitie
Meta’s Might: Ad Performance Boosts Growth in Second Quarter
Don’t let the skeptics fool you – Meta is firing on all cylinders, defying expectations with a stellar second quarter and thriving in the ever-more-crowded ecosystem of paid social media and digital advertising. The Rise of Advantage Plus for Shopping Meta’s relentless journey towards greater market share is worthy of applause. A frontrunner f
How TikTok is Redefining Search and Local Advertising
As our friends at SOCi highlighted in their latest research, TikTok has become the new search engine for Gen Z, with 62% preferring it over Google. This shift isn’t surprising, or as Gen Z might say, “We been knew.” Recognizing this trend, Tiger Pistol launched one of the first local social advertising solutions for TikTok […]
Revolutionize Marketing Accountability with Local Advertising
Marketing accountability has transformed thanks to tech advancements, shifting business priorities, and the demand for improved ROI tracking. In earlier times, marketers honed in on surface-level metrics like impressions and reach, which failed to truly show a campaign’s effect on profits. But times have changed. A Capgemini study discovered that over 75%