How Collaborative Advertising Delivers Exponential Success for Brands & Their Channel Partners
With everybody and their mother using social media these days to advertise, it’s necessary for brands to create effective marketing messages that reach and resonate with their consumer base. Enter collaborative social advertising. Through a symbiotic process, brands empower their channel-partners with resources and templatized branding materials while channel partners offer brands their knowledge of their local markets. This enables brands to build and distribute meaningful, relatable social advertising that successfully identifies different audiences’ needs, wants, and purchase patterns.
Collaborative advertising addresses the crucial need to connect a brand’s power with their channel partners uniqueness. Furthermore, when brands and their channel partners collaborate in advertising, they realize results greater than either entity could achieve on their own. Think of it like 1+1 = 3.
Benefits For All
What’s in it for the Brand
- Accelerate customer acquisition through advertising that resonates locally
- Increase down-funnel product sales/consumption
- Deliver greater advertising spend efficiency through micro-budget campaigns
- Improve partner performance, brand preference, and loyalty
- Maintain brand quality and control
What’s in it for the Partner
- Receive powerful brand-level tools that would otherwise be out of reach
- Save time and avoid costly mistakes
- Utilize high quality brand creative that elevates their local presence
- Gain access to brand funded programs and/or co-op options
- Receive direct access to performance reporting and leads
This should be a no-brainer. Neither party has anything to lose, only everything to gain.
So Why Isn’t Everybody Doing It?
Using Facebook’s native tools to build hundreds or thousands of ads from scratch for each location is like trying to build a sand castle with tweezers. It’s just too hard and time-consuming to be worth the effort. To achieve this level of localization in social advertising requires advanced automation tools.
Enter Tiger Pistol
In a post-pandemic world, the modern shopper values convenience and local shopping. Tiger Pistol’s Collaborative Advertising Platform™ marries the recognizable creative of the brand with the locality of the channel partner to facilitate immediate action and a path to purchase without friction. Here’s how it looks in practice:
Still not convinced that collaborative advertising is the best move for your brand? Here are some performance metrics from our clients to illustrate the positive results:
- A Global beauty brand collaborated with its salons to achieve a 22% Increase in its professional product sales
- A Global Fortune 500 beverage company realized 8x ROAS through local campaigns published across their independent network of bars and restaurants.
- A skin care company partnered with its dermatologist network to recognize 190% higher lead acquisition than national benchmark campaign
- A nutritional supplement company collaborated with its grocery network to achieve a 36% incremental uplift in sales quantity over the campaign period.
- A beverage giant partnered with a national liquor store chain to recognize a 710% YoY increase in sales quantity.
- The leading U.S. fabric and craft retailer applied advanced attribution to ads run from their locations to discover that localization drove store visits in 80% of ads that were clicked.
Tiger Pistol is the only advertising platform that brings true collaboration between brands and channel partners into the digital space. Our platform makes collaborative social advertising stress-free and accessible while delivering unparalleled sales and acquisition results for your brand and channel partners.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
The Secret Weapon Brands Need to Fight Against Facebook’s Rising Cost of Advertising
Facebook CPMs are rising once again, and it’s no surprise that as parts of the world begin to approach a more real sense of normalcy, brands are returning to the platform after many months of holding or reducing spend. While there has always been some seasonality to Facebook CPMs, both COVID’s upheaval and the social […]
Bucking the Economic Trend: Winning with National-to-Local Advertising
When faced with the potential of global economic downturn, brands tend to tighten their purse strings where advertising budgets are concerned. Meta recently called this phenomenon out in their Q2 Earnings call: “Q2 saw a broad-based slowdown from many verticals in advertising demand, as advertisers decreased budgets due to economic uncertainty.” While thi
Digital Strategies That Drive Local Action for Home Services Franchises
Homeowners aren’t browsing digital platforms passively. They’re planning projects, checking reviews, and pricing out upgrades, and they’re doing it on the same channels where they scroll for news, recipes, and entertainment. Seventy percent of homeowners now prefer to book services online. Forty-five percent discover providers through social media. The bu
Why Are You Not Looking at Local Social Advertising to Shorten the Customer Journey?
Business Insider recently published an article explaining the recent ad price drops at Amazon, Google, Meta, and others as the result of, “moving budgets from big, brand-oriented campaigns that aim to increase awareness to performance campaigns that more directly drive sales.” This shift reflects a larger trend to shorten the customer journey, especially as