How Beverage Brands can Score Big on Partner Loyalty with Local Social Advertising
Offering social advertising, whether linked to sports events or just as a regular practice, fosters enduring loyalty among your trade partners. With supplier relationships currently earning just average ratings, there’s untapped potential to solidify long-term advocacy with venues. Local social advertising elevates your brand’s standing and broadens its audience. It also lets you piggyback on trade partners’ existing customer loyalty. This fresh approach pivots from traditional on-site marketing to social media – a space where consumers are most engaged, opening the door to deeper, more fruitful relationships with your trade partners.
Endorsement Effect
When your brand’s creative content airs on an establishment’s Facebook Business Page, it serves as a tacit nod of approval from a local favorite. This isn’t just extending your brand’s reach; it’s capitalizing on the establishment’s already-established goodwill to boost your brand’s allure.
Turning Trade Partners into Brand Ambassadors
Bartenders and waitstaff wield considerable sway over what customers choose to drink. CGA’s REACH data reveals that 44% of consumers settle on a beverage only after they’ve walked into a venue. A third (34%) are interested in recommendations from bartenders and waiters. Staff suggestions guide these undecided customers toward particular brands and steer them toward higher-end options. Since 65% of consumers favor quality drinks when dining out, recommendations from staff act as subtle but effective upselling techniques. By leveraging social advertising, you create a compelling reason for these venues to feature your brand prominently. Think of it this way: if your ads draw crowds to Joe’s Bar, Joe has a strong incentive to return the favor by telling his staff to promote your brand. It’s a mutually advantageous relationship that benefits both parties.
Measurable Impact
Traditional trade marketing often leaves brands in the dark about whether their promotional efforts are paying off. Social advertising eradicates this uncertainty. Brands can now track consumer engagement, clicks, and even sales. Unlike leaving a stack of coasters on a bar table and hoping for the best, digital metrics provide real-time feedback. This data-driven approach rewards both the brand and the trade partner, enabling targeted strategies to amplify sales and the ability to demonstrate to the trade partner what your marketing efforts are achieving.
By skillfully balancing brand compliance with local influence, beverage companies can amplify their presence while resonating with local audiences. Listening to trade partners and monitoring consumer reactions can refine this delicate art. The ultimate win? Strong brand loyalty, robust trade relationships, and an edge in a competitive market.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
How to Create Effective Vertical Video Ads
In the last five years, social media advertising has experienced a notable shift with the rise of vertical video through TikTok and Reels. With mobile devices becoming the primary platform for consuming content, businesses are increasingly leveraging vertical videos to nurture discovery and engage their audiences effectively. However, creating impactful vertica
Capitalize on the Coffee Industry’s Hot Streak with Facebook, Instagram, TikTok, and Amazon Ads
The coffee industry is extra hot this year, with a surge in visits and mobile orders. According to a recent study by Placer.ai, coffee chains saw a 5.1% YoY increase in visits in early 2024. Major players like Starbucks and Dunkin’ are expanding their footprints to meet growing demand without diluting existing store performance. Return-to-office […]
A Social Media Advertiser’s Guide to TikTok, Facebook, & Instagram: Demographics & Statistics
Two titans stand at the forefront of social media advertising, captivating audiences and shaping digital marketing strategies: TikTok and Meta through Facebook and Instagram. With their vast user bases and diverse demographics, these platforms offer unparalleled opportunities for advertisers to connect with consumers globally, especially if integrated into a co
Tiger Pistol Launches New Capabilities for Targeted Instagram and Facebook Reels Ads
Advertisers Gain Full Control Over Instagram and Facebook Reels Placements, Transforming Campaign Targeting and Performance Tracking Tiger Pistol, the leading local social media advertising platform, recently announced an innovative product enhancement that puts advertisers firmly in the driver’s seat of their Instagram and Facebook Reels placements. Th