Playbook: Converting Cheers to Sales

Tying Sports Sponsorships to On-Premise Sales

Harness local social advertising to elevate sports sponsorships, nurture trade relationships, and engage customers with this social media advertising playbook for beverage marketers.

While brands often channel resources into sports sponsorships and product placements, the savvy approach is to align these strategies with local bar and restaurant watch parties. These popular gatherings not only drive foot traffic and revenue for trade partners but also fortify brand-trade relationships, creating a direct link between the brand and its consumers.
Converting Cheers to Sales: A Social Advertising Playbook for Beverage Marketers to Boost On-Premise Sales teaches you how to combine your creative might with your trade partners’ local clout to boost sales and become the go-to brand for local sports fans.
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average increase in spend on food and drink among fans when watching sports


of fans visit on-premise in larger groups than usual when watching sports


 of fans are likely to return to a bar or pub when games are available to watch


of trade partners say people who watch live sports also visit for non-sporting occasions

Discover Beverage Marketing Insights on Global Trends, Sports Sponsorships, Local Social Advertising, and Trade Partner Loyalty

  • Examine worldwide patterns and data that underscore the link between sporting events and on-premise visits.
  • Elevate sponsorships into actual sales through targeted local social advertising 
  • Tailor your local social advertising strategy according to regulatory frameworks
  • Foster unwavering loyalty with trade partners

Unlock the power of local social media advertising to supercharge your sports sponsorships, strengthen trade relationships, and captivate customers. When pubs and bars team up with beverage brands, both parties win big. 

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Their focus on simplifying and automating the advertising collaboration between our company, agencies, and restaurants is incredibly important to the success of our program, and their innovations, thought leadership, and deep relationship with Meta are simply unmatched.”

Lauren Morton
Sr. Specialist, Social media

Learn More About Local Social Media Advertising


Tiger Pistol is a collaborative advertising platform that enables our clients to deploy optimized and scalable campaigns within minutes. By simplifying high-performance collaborative advertising for our clients and their partners, we help you achieve your most ambitious goals in customer acquisition and sales growth.