How Beauty and Wellness Brands Outperform Facebook Benchmarks with Local Advertising
Beauty and wellness thrive on personal connections and visual storytelling. However, many national campaigns fail to capture the localized nuances that drive engagement and sales. For franchises and multi-location Beauty and wellness businesses, this gap can mean missed opportunities for deeper customer connections and higher conversion rates.
Tiger Pistol’s local social advertising approach enables beauty and wellness businesses to launch hyper-targeted campaigns at scale, ensuring salons, spas, and other personal care services connect with consumers in a more meaningful way while also achieving cost efficiencies.
- CPM: 43% lower than Facebook, reducing the cost of reaching potential customers.
- CPC: 103% lower, making traffic campaigns far more cost-effective.
- CTR: 19% higher, indicating more engagement and stronger ad performance.
By deploying brand-approved ads through local business pages rather than a national brand page, franchises and multi-location brands empower their individual locations to engage customers with content that reflects local trends, seasonal promotions, and regional preferences – driving more in-store traffic and appointment bookings.
Across all industries, Tiger Pistol’s local advertising platform consistently delivers more cost-effective results compared to Facebook benchmarks. On average, brands using Tiger Pistol’s scalable local campaign model see a 60% lower CPM and a 21% lower CPC than Facebook’s national campaigns. Even during peak advertising seasons like Q4, Tiger Pistol’s technology ensures campaign stability, with only a 10.5% increase in CPM compared to Facebook’s 28% surge.
For salons, spas, and other personal care services, executing localized campaigns at scale serves as a powerful competitive advantage – unlocking stronger customer relationships, increased foot traffic, and higher sales.
Learn how Great Clips simplified campaign funding and management – making it effortless for franchisees to launch and pay for local social ads.
Learn how L’Oréal Professionnel empowered independent salons to attract new clients with supplier-funded campaigns, creating stronger partnerships and increasing bookings.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
Empowering Franchisees Through Local AdTech: Strengthening Trust with the Right Tools
Franchise success depends on a balance between franchisee autonomy and brand consistency. The right local advertising technology bridges this gap by providing franchisees with powerful yet easy-to-use tools that maintain brand integrity while allowing for local customization. AdTech platforms instill trust between corporate teams and franchisees by ensuring tha
Empowering Education Franchises: Leveraging Social Media and Amazon Ads to Drive Growth
As public education continues to grapple with pandemic setbacks, the 2024 Education Recovery Scorecard, a joint effort by Harvard and Stanford, reveals mixed progress. Students in 30 states have clawed back about a third of their lost math skills and a quarter of their reading abilities. Yet, the National Assessment of Educational Progress (NAEP), colloquially
Decipher Your Data: Key Metrics for Franchise Marketers
Effective social advertising for franchisees isn’t a matter of luck—it’s a science. Translating metrics into actionable strategies remains one of the most critical skills a franchise marketer can possess. Let’s dive into how to sharpen this skill and build local social campaigns that dazzle and deliver. Defining Success: Setting Goals for Lo
The Missing Piece in All-in-One Local Marketing Solutions
How Integrating Local Social Advertising Can Amplify Your Investment, Build Partner Loyalty, and Drive Consumer Action Brand Marketers Learn how to move beyond generalized messaging to create locally relevant, hyper-targeted campaigns that evoke direct and immediate customer engagement. Franchise Marketers Learn how to supercharge your franchisees’ social adv
