Facebook Stats Marketers Need to Know in 2021

Facebook is the #1 social platform in the world. Its reach is unparalleled when it comes to activating consumers at scale. Whether you’re a global brand or a small business, advertising on Facebook properties should be essential in your digital marketing strategy. Not convinced? You will be. Consider these stats.

A True Global Network

1 in 3 people globally visit Facebook properties daily (Facebook, Instagram, Messenger, WhatsApp, Marketplace). With 320 million active Facebook users, India has the largest country-wide base in the world. The United States has the second largest user base at 190 million users which nearly accounts for 60% of the entire US population. 

Facebook Usage

A recent report from Data Reportal found that users spend an average of 19.5 hours on Facebook each month. The same report showed that 98.3% of Facebook users chose to use a mobile device over a desktop when engaging with the social media app.

Local Activation

With Facebook reaching nearly 2.8 billion monthly active users on average, it remains the largest social media platform in the world. Moreover, it’s vital for brands to delegate their ad dollars on Facebook with national and local social campaigns, especially when ⅔ of Facebook users visit a local business page at least once every week.

Now there are more than 200 million small businesses worldwide using the Facebook Family of Apps in some capacity to market their business. The numbers make it clear that an ecommerce presence on social channels is key to reaching your customers where they want to shop.

Facebook Ads Deliver Highest ROI

Hubspot reported that Facebook ads deliver the highest return on investment (ROI) among all paid advertising channels. This finding only gives brands and partners more of a reason to integrate or ramp up their social presence on Facebook.

Social Shopping

Facebook and its family of social media apps allow users to discover products and now even buy them through these platforms. More than 4 in 5 consumers like to shop on social media and more than 2 in 3 shoppers have made purchases through Facebook. 

With 56.1 million buyers, Facebook has become the #1 social commerce platform in the United States. Facebook Marketplace has become many people’s go-to site for purchasing housewares to cars. Therefore, it is no surprise that Marketplace receives over 1 billion visits each month. In addition, since their launch in May 2020, Facebook and Instagram Shops retain 300 million plus monthly visitors. 

Video Ads Drive Most Ad Clicks

According to DataBox, videos drive the most ad clicks on Facebook. In some cases, using videos can double your engagement rate. More specifically, Statista found that video posts get an engagement rate of 6.15%, whereas status-type posts get only 1.38%.