Exceed Fitness Franchise Goals with These Winning Local Advertising Strategies
As the fitness industry stabilizes from the post-pandemic boom, fitness franchises must focus on new strategies to stay competitive and meet their members’ demands. A recent Placer.ai report highlights key trends among fitness chains, including the shifting preference towards evening workouts, the rise of specialized fitness offerings, and young, single professionals as growth drivers.
Powering Fitness Franchise Growth with Local Digital Advertising
Fitness franchise marketers who equip their franchisees with local advertising tools to capitalize on these trends will recognize increased revenue, build stronger partnerships, and outpace competitors. These tools streamline campaign execution, ensure brand compliance, and make adoption easier for franchisees. By automating complex tasks and providing actionable insights into campaign performance, these tools allow fitness franchisees to focus on serving their members.
Platform-Specific Strategies for Fitness Franchises
Facebook: Driving Membership Sign-Ups with Precision Targeting
Facebook’s massive audience spans a wide range of age groups, making it ideal for reaching every demographic. Its sophisticated targeting capabilities allow fitness franchisees to connect with high-intent local audiences, driving traffic and membership sign-ups. Radius, zip code, and city targeting hone in on specific service areas, and minimum budgets of $1 a day make Facebook advertising attainable for most local businesses. Dayparting by location can increase performance and improve relevancy.
Instagram & TikTok: Engaging Fitness Enthusiasts with Vertical Video
Vertical video content dominates on both Instagram and TikTok, and these platforms are ideal for promoting special classes, facilities, and amenities. Reels on Instagram and Facebook offer broad demographic reach with quick, impactful ads, though music usage is limited to original or licensed tracks. TikTok, appealing to a younger crowd, provides flexible video lengths for varied storytelling and boasts a vast music library. Both platforms offer valuable analytics, guiding franchisees to optimize their ad strategies. By empowering your franchisees with local advertising technology, you help them overcome the challenges of creating short-form video and enable them to take advantage of the power of vertical video advertising.
While Reel’s targeting parameters are the same as Facebook’s (see above), it should be noted that TikTok parameters differ in several meaningful ways. First, TikTok does not allow for radius targeting, but rather focuses a level up to zip code, DMA, or city. Second, TikTok’s minimum budget requirements are higher at $50 per day. These spending requirements are lower than in years past and will continue to decrease as more and more advertisers leverage the tool and publish ads.
Amazon Sponsored Display: Reaching Fitness Consumers with Data-Driven Targeting
Amazon Sponsored Display is a powerful new tool for targeting fitness enthusiasts based on purchase and viewing behaviors in the Amazon ecosystem. Tiger Pistol’s collaboration with Amazon Ads introduces Sponsored Display Ads to a broad range of businesses, including those not selling directly on Amazon, like big health clubs and gyms, specialty boutiques, and small fitness studios. Amazon assembles high-intent audiences from its vast data, allowing fitness franchisees to reach potential customers efficiently. Creative execution is a cinch, and Amazon Sponsored Display requires no minimum daily budget.
Future-Proofing Fitness Franchises with Local Advertising
As the fitness industry stabilizes and evolves, gym chains must stay agile and responsive to changing consumer habits. By empowering franchisees with local social advertising tools and strategies, gyms can address key trends identified in the Placer.ai report. Using platforms like Facebook, Instagram, TikTok, and Amazon Sponsored Display, fitness brands can meet their members’ needs, stay ahead of the competition, and drive traffic and membership sign-ups effectively.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
A Social Media Advertiser’s Guide to TikTok, Facebook, & Instagram: Audience Targeting
Pinpointing and engaging with the right audience can make or break a social media advertising campaign. This is even more critical for local social advertising. Franchisees and location managers have limited budgets. Every dollar counts. Audience targeting ensures advertising is not wasted on viewers outside their area. While Facebook, Instagram, and TikTok sha
How to Create Effective Vertical Video Ads
In the last five years, social media advertising has experienced a notable shift with the rise of vertical video through TikTok and Reels. With mobile devices becoming the primary platform for consuming content, businesses are increasingly leveraging vertical videos to nurture discovery and engage their audiences effectively. However, creating impactful vertica
Tiger Pistol Contributes Social Advertising Technology and Expertise to Greater Cleveland Food Bank for “Hunger-Free Holidays” TikTok Campaigns
Tiger Pistol launches TikTok social media advertising campaigns to help the Greater Cleveland Food Bank achieve its benevolent mission during the 2023 holiday season. Tiger Pistol, the most advanced local social media advertising platform, has partnered with the Greater Cleveland Food Bank, the largest hunger relief organization in Northeast Ohio to amplify t
How Home Service Franchise Brands Outperform Facebook Benchmarks with Local Advertising
For home service franchisees – such as landscapers, home cleaners, and repair professionals – building local trust is the foundation of their business. While national brand campaigns attempt to generate business at scale, they often fail to reach the right homeowners at the right time. A localized approach ensures ads connect with potential customers in [&h