Data Sharing & Local Advertising: Unlock the Full Potential of QSR Loyalty Programs
Loyalty programs are essential for quick-service restaurant (QSR) brands, driving customer retention and boosting spending. However, many brands miss opportunities by not sharing crucial first-party loyalty data with their franchisees—the frontline of customer engagement. By securely sharing this data, QSR brands can empower franchisees to create personalized ad experiences that build lasting customer loyalty.
Creating Custom and Lookalike Audiences
Sharing loyalty data allows franchisees to build custom and lookalike audiences. Custom audiences target loyalty members with relevant offers, such as reminders of unredeemed points, promotions for double or triple points, or new program perks. These personalized campaigns encourage repeat purchases and strengthen the customer-franchise connection.
Lookalike audiences extend reach to potential customers who share traits with loyal patrons. By targeting these high-value individuals, franchisees can improve ad efficiency and attract new customers at a lower cost. This data-driven approach gives even franchisees with limited digital ad experience a head start in creating effective local campaigns.
Top local ad platforms provide APIs for seamless integration with loyalty vendors, CRM systems, and coupon providers, enabling franchisees to leverage audience data without directly accessing personal details. This secure approach allows for the creation of lookalike audiences and data-driven ad strategies without exposing sensitive customer information. Automation ensures that campaigns stay relevant and up-to-date, freeing franchisees to focus on customer service rather than ad creation.
The Virtuous Cycle of Data Sharing
Sharing loyalty data with franchisees creates a feedback loop. When franchisees run successful local campaigns, they generate insights about customer preferences and behaviors. These insights inform corporate marketers, helping brands continually refine loyalty programs, build program membership, and optimize marketing campaigns, creating a cycle of improvement that benefits both franchisees and the brand.
By securely making loyalty data available to franchisees, QSR brands can unlock the full potential of their loyalty programs. Franchisees gain the ability to access custom and lookalike audiences for local advertising, enabling them to run highly targeted campaigns that increase foot traffic, drive point redemption, and enhance customer engagement. Integrated data sources further improve targeting precision, making these campaigns even more effective.
Learn more about harnessing your loyalty data for impactful local advertising. Download our playbook The Next Step in QSR Loyalty Programs.
Related Posts
Amazon Sponsored Display: The New Frontier for Local Advertising
Amazon has taken a major step by opening its powerful suite of advertising solutions to small businesses and franchises that don’t sell products in its marketplace. In late 2023, Amazon launched a Sponsored Display program allowing service-oriented companies to harness Amazon’s vast audience data to target ads directly to those aligned with your fun
Six Key Factors for Evaluating Top-notch Local Social Advertising Platforms
As businesses grow their partner programs, selecting the right adtech and social solutions becomes paramount for amplifying brand messages through local partners. To achieve this, brands must transition to tools that offer simplicity, guidance for non-marketers, and the ability to scale across diverse organizational structures. Easy Onboarding Streamlining the
Brands Dial Up Local Social Advertising Budgets Amid Economic Downturn
In a recent article published by Franchise Update Media, Tiger Pistol CEO Paul Elliott reveals a surprising trend: Franchise brands are increasing their local social advertising budgets amidst the economic downturn. Elliott says this trend is vital to supporting the health of all franchisees. “Local campaigns help brands and their franchisees spend
How Franchise Brands Can Reach Their Target Audience
Striking a balance between effective targeting and budget constraints remains a central challenge. As franchises strive to make their mark in a competitive landscape, the rise of local social advertising offers a compelling solution. The path to effective audience engagement encompasses several critical steps: selecting the right platforms for their message, se
