Level Up Your Digital Marketing Strategy with Omnichannel Collaborative Advertising
Level Up Your Digital Marketing Strategy with Omnichannel Collaborative Advertising It’s no secret that marketers have been playing their game on hard mode since COVID appeared on the scene. Just a few months ago, it appeared we may get a reprieve as the world started to feel a little more normal after the spring vaccination […]
Collaborative Advertising: Leveraging First Party Data from Customer Loyalty Programs
Since the release of iOS 14 in September 2020, brands and retailers who use their Facebook ads as a way to collect customer data, have had to pivot. Now when a consumer uses any of Facebook’s family of apps on an iPhone, they will be asked to opt in or out of data tracking. Therefore, […]
Avoiding Social Advertising Overlap Between Your Franchise and Franchisees
When it comes to advertising, franchisees want to make sure they’re getting their money’s worth from their franchise partnership. Most specifically, franchisees want to ensure their advertising spend contributions will drive to their specific store vs. the national-level awareness ads run by the franchise. Collaborative advertising removes the friction. Her
The Case for Brands to Implement a Local Social Advertising Program
A common thinking is that if you’re a national brand, you should be doing national advertising. The reality is that despite how large your brand is, 75% of all transactions still occur at a local retailer. We’re not saying national advertising doesn’t have its place, but by only focusing on brand-level advertising, you’re missing out on […]
iOS 14 – Impact on Facebook Advertising
This is the latest tug-of-war between consumer privacy and effective digital advertising. It pits Apple against Facebook, Google, and others. At stake for ad tech: ad revenue, results, and more relevant ads for consumers. At stake for users: privacy protection, the use of their data for marketing, and – the future of “free” softwar
How Local Ads from Local Pages Increase Relevancy and Decrease Advertising Costs
There is much talk in social media marketing about the importance of “local” social. But what does that really mean in practice? Put simply, localization drives ad relevancy. When we look at the factors that make an ad more relevant, it boils down to two modifiers on your advertiser bid: Estimated Action Rates and Ad […]
