Balancing Brand Control and Franchisee Autonomy with Collaborative Social Advertising
Make the Most of Your Advertising Opportunities with a Collaborative Approach Recently, Tiger Pistol CEO Paul Elliott penned an article for Global Franchise’s North America Report. Elliott discusses the struggle brands face in retaining control and maintaining consistency while giving franchisee owners freedom in their social advertising efforts.
Bucking the Economic Trend: Winning with National-to-Local Advertising
When faced with the potential of global economic downturn, brands tend to tighten their purse strings where advertising budgets are concerned. Meta recently called this phenomenon out in their Q2 Earnings call: “Q2 saw a broad-based slowdown from many verticals in advertising demand, as advertisers decreased budgets due to economic uncertainty.” While thi
Three Trends We’re Seeing in National-to-Local Advertising in 2022
We can all learn from our partners. It’s really a key benefit of national-to-local advertising. The first half of 2022 saw a world trying to find footing after the uncertainty of the previous two years. During these six months, three clear trends surfaced as priorities for brands supporting their channel partners. 1. The Need to […]
How Digital Advertising Balances Compliance and Collaboration for Highly Regulated Products
For example, we recently worked with a brand that sells medical devices. Medical devices are highly regulated, both in terms of consumer applications but also in advertising content. Additionally, many medical devices are products that are literally unseen by consumers as they implant in the body. In some cases, the question of brand never even […]
Deploying Micro Campaigns at Scale to Address Different Customer Segments
For brands with multiple customer segments, matching marketing strategy to your market can be complex. It doesn’t have to be. Collaboration is the key to pulling it off right. Take for example our experience with Kichler, the innovative leader in decorative light fixtures, lamps, and home accessories. Often lighting is a component of a larger room design,
Is Your AdTech Ready for Meta’s Ad Objective Overhaul? It Better Be. ODAX is Here.
Originally Published 3/30/2022; Updated 7/14/2022 Meta recently began its rollout of its new Outcome-Driven Ad Experiences (ODAX) to a large portion of ad accounts, reframing the way advertisers choose an objective. It will likely prove to be one of the largest overhauls to Meta’s advertising ecosystem in years. ODAX replaces Meta’s current lengthy list of
3 Reasons Marketers Are Collaborating More With Their Local Partners Than Ever
Your network of locations and channel partners represent an enormous opportunity for exponential revenue, but historically, brands have taken the easy road of marketing directly to consumers. Not surprising, as most agencies and tech solutions gear toward direct sales. Times have changed. Digital transformation in local markets has accelerated with consumers ex
Collaboration in the Metaverse
There has been much talk about the Metaverse, what it is, what it will be, and how it might take over the world. Fact of the matter is, no one quite knows how the Metaverse will take shape. The Venture Capitalist Matthew Ball states it will be based on these core principles: 1. It’s about […]
How Franchise Service Brands Can Stay Top of Mind with Local Facebook Advertising
Most people live by the motto “If it ain’t broke, don’t fix it.” You don’t get an oil change for the heck of it or hire a lawn service when there’s snow on the ground. Yet we all know circumstances change. At some point, your oil will need to be changed, or your lawn will […]
Why Localized Creative in Social Advertising is Essential to Driving Local Action
You’ve heard the adage about good marketing: It targets the right audience with the right message at the right time. A lofty goal? Maybe. But doable? Definitely — especially if you use localized creative in your social advertising to hack the game. Localized creative is the perfect tool to drive local action, because it allows […]
