3 Table Stakes for Brands Growing Channel Partner Programs
A recent report by Demand Gen revealed that brands plan to increase investments in channel programs. “Channel program budgets will be boosted by nearly 70% of those surveyed, as they upgrade a variety of support services and activities such as partner training, channel incentives and partner relationship management.” Here’s the deal: Training
Localize and Conquer: How Social Ads Launched from Channel Partner Facebook Business Pages Outshine Geo-targeted Ads
The world of social advertising is evolving, and smart brands are pivoting towards a more localized approach. It’s time to ditch geo-targeted ads and embrace local social ads from channel partner or franchisee Facebook Business Pages. Local social ads hold a treasure trove of benefits that cannot be matched by their geo-targeted counterparts. Whether your
The Triple-Threat: How the Rule of Three Significantly Reduces Facebook and Instagram Advertising Costs
Aristotle suggested it first: “omne trium perfectum” – Latin for “Three is Perfect.” We marketers refined it to create stickier slogans – “Just Do It,” and more persuasive messaging – “Skin care that hydrates, clears, and brightens.” Good things come in threes. Applying the rule of three to Facebook and Instagram by prioriti
Driving Franchisee Adoption for Local Advertising
We all know that presenting new solutions to your franchise board of fervently independent owners takes a certain finesse, not to mention bravery. But you’ve done your research and know that your solution will drive meaningful results. Make your pitch perfect by concentrating on the three “Ps” for program adoption success. Pitch Create a compelling [&hell
Revolutionizing Franchise Recruitment: How Facebook Advertising Overcomes Labor Challenges
Labor continues to be a top concern for franchisees according to the recently released International Franchise Association (IFA) annual study on labor trends. Franchisees face significant challenges in finding quality labor and filling job openings. 87% of franchisees reported difficulty filling positions for unskilled and skilled labor and 44% reporting
The News Isn’t All Bad
For Marketers, It’s an Exciting Time to Advertise on Meta Each Meta earnings report spawns a new wave of articles heralding the demise of Meta. TikTok is taking market share. Gen Z is looking for new platforms. Meta has lost focus and will die on the Metaverse sword. Reading these headlines, it would seem users […]
Why the Answer to the Frankenstack is NOT Consolidation, but Integration
Recently, I came across a piece of clickbait that read, “20 Things Chefs Say to Watch Out for When Dining Out.” Since I eat out a fair amount, I clicked it. Among the list was this recommendation, “The bigger the menu, the more likely most of it is frozen food.” Living in New York […]
Why Are You Not Looking at Local Social Advertising to Shorten the Customer Journey?
Business Insider recently published an article explaining the recent ad price drops at Amazon, Google, Meta, and others as the result of, “moving budgets from big, brand-oriented campaigns that aim to increase awareness to performance campaigns that more directly drive sales.” This shift reflects a larger trend to shorten the customer journey, especi
Why You Should STOP Reading Trends in Franchise Marketing
As a kid, I spent far too much time trying to complete the “Choose Your Own Adventure” books. For those who are not familiar with these books, you read the book normally until you are presented with a choice. For each choice there was a different page number. For example, “To enter the room with […]
Reality Check: They May Not Have Made Headlines, But These Social Advertising Trends Will Impact 2023
It is hard to believe 2022 has already reached its conclusion. For many of us in social advertising, it has left us with giant headlines of shifting landscapes that demand we reevaluate our social media strategies. And yet, as we at Tiger Pistol sat down to write what changes in 2022 will truly be […]
